rainbow sandals
DESCRIPTION
Rainbow Sandals. Who is Rainbow?. Target Audience. Jacob 23 year old surfer / bartender, trying to hit pro-tour. Laura 19 year old art student, paints 2 hours a day, plays guitar in reggae band. Target Audience. Susan - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Rainbow Sandals](https://reader035.vdocuments.us/reader035/viewer/2022062305/568168f7550346895de006b3/html5/thumbnails/1.jpg)
Rainbow Sandals
![Page 2: Rainbow Sandals](https://reader035.vdocuments.us/reader035/viewer/2022062305/568168f7550346895de006b3/html5/thumbnails/2.jpg)
Who is Rainbow?
![Page 3: Rainbow Sandals](https://reader035.vdocuments.us/reader035/viewer/2022062305/568168f7550346895de006b3/html5/thumbnails/3.jpg)
Target Audience
Laura• 19 year old art student,
paints 2 hours a day, plays guitar in reggae band
Jacob• 23 year old surfer /
bartender, trying to hit pro-tour
![Page 4: Rainbow Sandals](https://reader035.vdocuments.us/reader035/viewer/2022062305/568168f7550346895de006b3/html5/thumbnails/4.jpg)
Target Audience
Mike• 62 year old ex-hippie,
souvenir shop owner. 40-year customer of Rainbow.
Susan• 47 year old marketing
executive with 3 kids, likes beach time on weekends.
![Page 5: Rainbow Sandals](https://reader035.vdocuments.us/reader035/viewer/2022062305/568168f7550346895de006b3/html5/thumbnails/5.jpg)
Consumer Details
Unique selling proposition: Special arches
Target audience: All age ranges and genders
![Page 6: Rainbow Sandals](https://reader035.vdocuments.us/reader035/viewer/2022062305/568168f7550346895de006b3/html5/thumbnails/6.jpg)
Things our Audience Does
![Page 7: Rainbow Sandals](https://reader035.vdocuments.us/reader035/viewer/2022062305/568168f7550346895de006b3/html5/thumbnails/7.jpg)
The Plan
![Page 8: Rainbow Sandals](https://reader035.vdocuments.us/reader035/viewer/2022062305/568168f7550346895de006b3/html5/thumbnails/8.jpg)
Athlete Sponsorships
![Page 9: Rainbow Sandals](https://reader035.vdocuments.us/reader035/viewer/2022062305/568168f7550346895de006b3/html5/thumbnails/9.jpg)
Event Sponsorships
![Page 10: Rainbow Sandals](https://reader035.vdocuments.us/reader035/viewer/2022062305/568168f7550346895de006b3/html5/thumbnails/10.jpg)
![Page 11: Rainbow Sandals](https://reader035.vdocuments.us/reader035/viewer/2022062305/568168f7550346895de006b3/html5/thumbnails/11.jpg)
Print Ads / Web Ads
![Page 12: Rainbow Sandals](https://reader035.vdocuments.us/reader035/viewer/2022062305/568168f7550346895de006b3/html5/thumbnails/12.jpg)
Social Responsibility
Targeting to Healthy, active, animal friendly users:• Sell at Farmers Markets • Vegan stores and shops• Create a separate page on rainbow sandals for vegan buyers
Organize a beach-cleaning day, offer discounted/free sandals to those who participate.
Share profits from sales of vegan sandals with animal rights.
![Page 13: Rainbow Sandals](https://reader035.vdocuments.us/reader035/viewer/2022062305/568168f7550346895de006b3/html5/thumbnails/13.jpg)
Rainbow Sandals iPhone/Android
Localized content based on in-phone GPS
![Page 14: Rainbow Sandals](https://reader035.vdocuments.us/reader035/viewer/2022062305/568168f7550346895de006b3/html5/thumbnails/14.jpg)
The Plan• Sponsor events & athletes• Create humorous ads to reinforce
longevity of the sandal