ANNOUNCEMENTS ON RAILWAY STATIONS Activity: Promotional announcement of the brand or new endeavor by the brand on railway stations to grab maximum attention. Objective: To promote the brand by generating maximum awareness through interesting announcements. Target audience: Common people of the city that travel by local trains on daily basis. Duration & area of coverage: 10-20 second audio clips played 2-4 times within the duration of 30 minutes as per the requirements of the client, conducted under the supervision of our representatives in the control room. The audio clip could be played on all the stations at:

Central line: Karjat/ Kasara – Mumbai CST

Western line: Virar – Churchgate

Harbour line: Panvel- Mumbai CST

Benefits:

Caters  over  2  crores  approximately,  of  ‘aam  janta’  (common  people)  that  travel  by  local  trains  on daily basis.

Covers almost all the age-groups

Successfully generates curiosity among the masses leading to easy recall and in-turn meeting

the objective.

With the choice & flexibility of time duration and frequency, it’s  easier  to cover different individuals at different timings (For e.g.: Morning time: office goers; afternoon: school & college students; evening: office people etc)

Cost effective.

Un-avoidable unlike television and radio ads.

Being in a colloquial medium, it is easier for common people to connect with it.

Our Work: Below are the links to the audio and video clips of the railway announcements for our clients like DANCE INDIA DANCE (DID) & MC  DONALD’S. (Copy and paste the links in the address bar to get a better idea.) RAILWAY  SPOT  for  “MC  DONALD’S  MC  VALUE  LUNCH “ Audio: Video: http://www.youtube.com/watch?v=IPaC8DnIudE&feature=email RAILWAY SPOT for “DANCE INDIA DANCE “ Audio: http://yourlisten.com/channel/content/117992/Railway_Announcement_?rn=vy4ytsmyyeio