ORGANISATION: IN COOPERATION WITH: MAIN SPONSOR OF THE FIETSVAK DAY:

National (E-)bike Testing Days AND FIETSVAK DAY 2015 – THE OPTIMAL START TO THE CYCLING SEASON In the spring of 2015 FietsVAK will open its doors to consumers under the name of the National (E-)bike Testing Days [Nationale (E-)bike Testdagen]. Based on research carried out after FietsVAK 2014, which was linked at the weekend with the Cycling and Hiking Exhibition [Fiets en Wandel beurs], it transpired that 75% of the level of exhibitor satisfaction with the consumer days was very high. Of course, the trade show is going to continue to exist, although in renewed form, under the name of the FietsVAK day. In this way, both target groups are being served with their own tailor-made event. The combination of a trade show and consumer exhibition offers all kinds of promotional opportunities and ensures optimal use of the marketing budget.

With a view to ensuring a strongly consumer- oriented event, Amsterdam RAI has decided, in collaboration with RAI Vereniging, to focus on testing and comparing bicycles and also on electronic bicycles. The developments in the field of e-bikes are taking place rapidly and there is a huge need for information among consumers.

NATIONAL (E-)BIKE TESTING DAYS - SATURDAY 28 FEBRUARY AND SUNDAY 1 MARCHThe exhibition starts at the weekend with two days for consumers, referred to as the National (E-)bike Testing Days, with a focus on testing, comparing, providing information and experiencing. Expo Haarlemmermeer has a large testing circuit (indoor and outdoor, partially covered) and is the perfect location for this event. With a view to promoting these consumer days, a decision was taken to collaborate extensively with ANWB Media.

The promotion starts with the publication of a new and informative E-bike magazine on 15 December 2014. The Royal Dutch Touring Club [Algemene Nederlandse Wielrijdersbond] has a strong focus on cycling and is a source of considerable grassroots support for the event from interested consumers, from which you can also benefit.

MONDAY 2 MARCH – FIETSVAK DAY Afterwards, the event will open its doors to dealers on the Monday. A detailed programme is to be drawn up in close cooperation with the ‘Tweewieler’ specialist magazine, with a clear focus on the sector. This will be a day for networking and product presentations, but also for informative and educational sessions aimed both at owners of bicycle stores and workshop staff. The sector day at the beginning of the season is a must for all dealers. The FietsVAK day is going to be concluded with a networking session and an evening programme which will include the awarding of the prize for the bicycle shop of the year [Tweewielerwinkel van het Jaar]. As in 2014, ENRA verzekeringen is going to be the day’s main sponsor.

The combination of a consumer event full of experiences and trial opportunities, in cooperation with ANWB Media, and a total sector event in cooperation with Tweewieler and ENRA verzekeringen, is a unique opportunity, at the start of the cycling season, to draw the attention of consumers and dealers alike to your latest (electric) bicycles and the latest developments regarding parts & accessories, clothing, lifestyle and store and workshop equipment! Our interesting exhibitor packages offer you the best options for participating.

YOUR REGISTRATION AUTOMATICALLY INCLUDES PARTICIPATION IN BOTH THE NATIONAL (E-)BIKE TESTING DAYS AND THE FIETSVAK DAY

NATIONAL (E-)BIKE TESTING DAYSDuring the event, consumers can enjoy product presentations by a large number of bicycle producers, covering everything from e-bikes and speed pedelecs to hybrid and city bikes.In addition, they will be shown the latest trends in the field of fashion, accessories and technical developments. Due to the enormous demand for information about electric bicycles and the rapid developments in this field, various informative sessions and workshops are to be held on the exhibition floor. Some will, for example, focus on legislation relating to the speed pedelec or the working of the batteries used in electric bicycles.

The Bicycle of the Year [Fiets van het Jaar], E-Bike of the Year [E-Bike van het Jaar] and the Bicycle Innovation Award [Fiets Innovatie Award] will be on display during the event.

THE LOCATION: EXPO HAARLEMMERMEER The attractive location, Expo Haarlemmermeer, is located in the Randstad area of the Netherlands (the urban conurbation in the west of the country). The complex is in an environment with a large potential target group and is easily accessible by car and public transport. This location was chosen because the complex has the right atmosphere with plenty of outdoor options to offer consumers a total cycling experience. Located 15 min. from Amsterdam.

TESTING CIRCUITExpo Haarlemmermeer has an extensive (partial-ly covered) outdoor area where a large bicycle testing circuit is going to be created. The circuit starts inside and continues to this attractive outside area. It gives visitors the chance to properly try out various types of bicycles.

SHOW YOUR VISITORS THE LATEST MODELSMake sure that you are present at the testing circuit! More information about participation can be found under ‘Participation information and rates’. (Participation in the testing circuit is restricted to stand holders).

FIETSVAK DAYThe FietsVAK day is going to take place on the final day of the exhibition, namely Monday 2 March. This is a golden opportunity for the sector to find out about the latest developments and trends and, of course, meet business contacts, or indeed establish new ones.

Besides the detailed range of products that will be on show at the exhibition, the collaboration with the ‘Tweewieler’ specialist magazine means the focus is more on content than ever before. A fascinating programme is going to be put together, including an update seminar and various informative workshops for dealers and workshop staff. These informative sessions are to be given by manufacturers and suppliers present on the exhibition floor. A good example of what we mean is a workshop during which technical products are explained or information provided on the working of a new, innovative product. The FietsVAK day will be concluded with a networking session.

WE NEED YOUR HELP WITH ORGANISING THESE WORKSHOPS!If you are interested in giving a technical or informative workshop during the FietsVAK day, please contact us via fietsvakdag@rai.nl and refer to ‘FietsVAK day workshop’.

AWARDSWith a view to encouraging development and innovation in the bicycle sector, the prestigious ‘Bicycle Store of The Year’ [Tweewielerwinkel van het Jaar] award will be awarded. The winners of the Bicycle of the Year [Fiets van het Jaar], E-Bike of the Year [E-Bike van het Jaar] and the Bicycle Innovation Award [Fiets Innovatie Award] will also be presented during this event.

If you believe that one of your products could win one of the awards, make sure you submit it for consideration. More information on registering can be found at www.fietsvakdag.nl.

IN COOPERATION WITH:

MAIN SPONSOR OF THE FIETSVAK DAY:

WHY TAKE PART?The National (E-)bike Testing Days and the FietsVAK day offer you a complete insight into news from the bicycle sector, aimed both at active cycling consumers and at the dealers. It is a unique and comprehensive event which places the Dutch bicycle sector even more firmly in the spotlight. It offers you the chance to make an optimal start to the cycling season with all kinds of commercial opportunities!

5 BENEFITS OF TAKING PART1. It is the ideal moment for your company

to promote itself at the beginning of the cycling season

2. It is a chance to introduce your product and/or service to around 10,000 consumers and 3,500 fellow dealers

3. It is an ideal opportunity to meet new contacts and reinforce existing ones

4. It is the perfect moment to boost your company image in a professional environment

5. You can also benefit from the huge amount of publicity generated by the exhibition which is partly thanks to the involvement of our partners, ANWB Media and the ‘Tweewieler’ specialist magazine

IN ADDITION... • You can use the exhibitors’ portal free of

charge which offers, among other things, the following: - My Pages: your own corporate

company presentation at www.nationaleebiketestdagen.nl/ www.fietsvakdag.nl

- Digital invitation module: a quick and easy way to send invitations to all your business contacts

- Appointments module: so that (potential) dealer contacts can make appointments with you

• You will be sent a licence for Visit Connect, the Amsterdam RAI lead generation tool which will help you manage new leads on the FietsVAK day

• Our Partnerships and Media Solutions department would be only too pleased to help you achieve your exhibition objectives by using Media Solutions, such as indoor and outdoor advertising, online resources, database marketing and narrowcasting. More information is available at mediasolutions@rai.nl

VISITORS CAMPAIGNIn order to attract a large number of visitors to the National (E-)bike Testing Days and the FietsVAK day, the organisation is engaging in a comprehensive media offensive which includes:• Extensive collaboration with our partners,

ANWB Media and Tweewieler• An intensive media and advertising

campaign in various publications and on relevant websites

• The distribution of invitation cards via (specialist) magazines, newspapers, sector organisations and exhibitors

• Press releases to relevant media• Specific mailings and e-newsletters• 24/7 news on the websites:

www.nationaleebiketestdagen.nl / www.fietsvakdag.nl

• Use of social media

PARTICIPATION INFORMATION AND RATES In order to increase the ROI (Return On Investment) from participating in the events we have, in cooperation with our partners ANWB Media and the ‘Tweewieler’ specialist magazine, put together special exhibitor packages which generate maximum exposure for your organisation before, during and after the exhibition. Extremely beneficial and effective!

You can choose from a variety of packages intended specifically for consumers or indeed visitors from the trade, depending on your target group and your exhibition objectives.

EXHIBITOR PACKAGES RAI ASSOCIATION MEMBERS NON-MEMBERS ANWB Media Exhibitor package 1 € 4,900.00 € 5,300.00ANWB Media Exhibitor package 2 € 7,750.00 € 8,350.00Tweewieler Exhibitor package 1 € 3,500.00 € 3,950.00Tweewieler Exhibitor package 2 € 6,000.00 € 6,650.00

Participation package, including free parking (obligatory purchase)* € 545.00

CONTENT OF EXHIBITOR PACKAGES ANWB Media Exhibitor package 1 (consumer target group) No. of copies Stand space 25 sqm (excl. stand construction)1/4 pag. advertisement E-bike magazine 150,000 copies1/4 pag editorial in Trends & Gadgets E-bike magazine 150,000 copiesAdvertorial in dedicated electric cycling newsletter 90,000 subscribers10% discount on participation in ANWB days >25sqm (excl. stand construction)** 15,000 visitors

ANWB Media Exhibitor package 2 (target group consumers) No. of copiesStand space 40 sqm (excl. stand construction)1/2 pag. advertisement in E-bike magazine 150,000 copies1/2 pag. editorial in E-bike magazine 150,000 copiesAdvertorial in electric cycling newsletter 90,000 subscribers10% discount on participation in ANWB days >25 sqm (excl. stand construction)** 15,000 visitors

Tweewieler Exhibitor package 1 (dealers) No. of copiesStand space 25 sqm (excl. stand construction)1/4 pag. advertisement in the ‘Tweewieler’ specialist magazine 4,348 copies5 leader board banners on Tweewieler.nl 5,000 views1 advertorial in the Tweewieler newsletter 7,559 subscribers

Tweewieler Exhibitor package 2 (dealers) No. of copiesStand space 40 sqm (excl. stand construction)1/2 pag. advertisement in the ‘Tweewieler’ specialist magazine 4,348 copies10 rectangle banners on Tweewieler.nl 10,000 views2 advertorials in the Tweewieler newsletter 15,118 subscribers* Every exhibitor receives one participation package upon registration. This package consists of: 100 invitation cards (for the

FietsVAK day), digital invitation service, one Visit Connect licence (lead generation tool for the FietsVAK day), mention in the (digital) catalogue and on the exhibition floor plan, a full banner or advertorial (your choice) in the Tweewieler newsletter on the FietsVAK day, stand holder badges and free parking for exhibitors.

** ANWB DAYS: 2nd half of April 2015, central outside location with large professional testing circuit. 15,000 visitors.

PUT TOGETHER YOUR OWN EXHIBIT PACKAGE For optimal benefits and exposure, you can opt for one of the compilation exhibitor packages. It is, of course, also possible to put together your own package to meet your specific wishes. We would be only too pleased to help you put together a tailor-made package.

MENUIf you purchase three or more items from the menu, you will receive 10% discount on the total price. If you register before 15 October 2014, you will also be eligible for the early booking rate and will save no less than € 20.00 per sqm of stand space. You have to purchase stand space on the exhibition floor.

MENU PRICE DESCRIPTIONStand space RAI Vereniging members < 15/10/14 € 105.50 p/sqm (min. 12 sqm)Stand space RAI Vereniging members > 15/10/14 € 115.50 p/sqm (min. 12 sqm)Stand space non-members < 15/10/14 € 125.50 p/sqm (min. 12 sqm)Stand space non-members > 15/10/14 € 135.50 p/sqm (min. 12 sqm)Participation in cycle route € 1,750.00 Participation with 4 bicycles + 3x3m issue pointParticipation in cycle route € 125.00 Per bicycle (minimum 2 bicycles)Media Solutions small € 285.00 Logo + stand number on consumer floor planMedia Solutions medium € 500.00 Skyscraper 8,000 views on the exhibition websiteMedia Solutions large € 650.00 Two floor stickers measuring 1x1m for cycle routeAdvertisement in ANWB E-bike magazine small € 1,650.00 1/4 adv. + 1/4 editorial in Trends & Gadgets - 150,000 copiesAdvertisement in ANWB E-bike magazine medium € 3,299.00 1/2 adv. + 1/2 editorial or 2 x 1/4 in Trends & Gadgets - 150,000 copiesAdvertisement in ANWB E-bike magazine large € 5,498.00 1/1 adv + 1/1 editorial - 150,000 copiesAdvertorial in electric cycling newsletter € 1,800.00 90,000 subscribers (max. 12 advertorials)ANWB cycling portal microsite (2 weeks) € 2,500.00 31,476 unique visitors per month 149,531 page views per monthParticipation in ANWB days location and rates to follow 2nd half of April 2015, central outside location with large professional testing circuit. 15,000 visitors

Tweewieler advertisement package small € 2,000.00 1/4 adv. Tweewieler + 5x leader board on Tweewieler.nl + item in newsletter

Tweewieler advertisement package medium € 3,500.00 1/2 adv. Tweewieler + 10x rectangle on Tweewieler.nl + 2x advertorial

in newsletterTweewieler advertisement package large € 5,000.00 1/1 adv. Tweewieler + 20x leader board on Tweewieler.nl + 4x

advertorial in newsletterParticipation package, including free parking (obligatory purchase)** € 545.00

* Participation in the cycle route is only possible if you also participate with a stand on the exhibition floor.** Every exhibitor receives one participation package upon registration. This package consists of: 100 invitation cards (for the

FietsVAK day), digital invitation service, one Visit Connect licence (lead generation tool for the FietsVAK day), mention in the (digital) catalogue and on the exhibition floor plan, a full banner or advertorial (your choice) in the Tweewieler newsletter on the FietsVAK day, stand holder badges and free parking for exhibitors.

STAND CONSTRUCTION We can arrange all aspects of the stand construction if you wish. Benefit from the convenience and the attractive rates of our complete, uniform stand construction modules.

COMPLETE STAND CONSTRUCTION A – UNIFORM (AVAILABLE FROM 12 SQM) • 250 cm high walls (colour: white or black (white standard));• Carpet tiles (colour anthracite);• 30 cm fascia showing the company name and stand number;• One table and four chairs (stands < 20 sqm three chairs);• Lockable 100x100 cm storage cabinet in the corner of the stand;• One wall socket (220 volt) including (peak) electricity and consumption (2KW);• One spotlight per 4 sqm.

THE COSTS OF COMPLETE STAND CONSTRUCTION A – UNIFORM AMOUNT TO € 79.00 PER SQM EXCLUDING VAT.

COMPLETE STAND CONSTRUCTION B – BASIC PLUS (AVAILABLE FROM 20 SQM)• With flannel tensioned 250 high walls (colour of your choice);• Carpet tiles (colour of your choice);• Full colour 250x300 cm visual on the rear wall;• Counter measuring 100x50 cm (colour: white) with full colour logo;• One standing table with two stools;• One table with four chairs;• Pendant spotlights (one for each linear metre of wall);• One wall socket (220 volt) including (peak) electricity and consumption (2KW).

THE COSTS OF COMPLETE STAND CONSTRUCTION B – BASIC PLUS AMOUNT TO € 99.00 PER SQM EXCLUDING VAT.

REGISTRATION Participants can register via www.nationaleebiketestdagen.nl or www.fietsvakdag.nl. Your registration automatically includes participation in both the National (E-)bike Testing Days and the FietsVAK day, that is from 28 February up to and including 2 March 2015.

CONTACT DETAILSIf you have any questions about participation or wish to share some ideas, please contact us usingthe contact details shown below.

Marcel VeldkampSenior Sales Manager

T: +31 (0)20 - 549 3263 M: +31 (0)6 - 1172 0936E: m.veldkamp@rai.nl

Cécile van Hattem Exhibition Manager

T: +31 (0)20 - 549 3211M: +31 (0)6 - 2000 4268 E: c.v.hattem@rai.nl

STARTER PAVILION If you are a new business (in existence for no more than 3 years) and you want to become acquainted with the National (E-)bike Testing Days / FietsVAK day, you can also opt to participate in the Starter Pavilion. The related costs are € 1,400.00 for members of the RAI Vereniging and € 1,600.00 for non-members.

THE STARTER PACKAGE CONSISTS OF: • 6 sqm stand (3m wide x 2m deep) including carpet;• 1 chair/stool, 1 counter showing your company name and stand number;• 1 hostess for the entire pavilion (so that you can leave your stand every now and again);• Use of hospitality area with coffee, tea and soft drinks, only for you and your business contacts;• Use of central storage facility to store your personal property;• Participation package. NB: Prices do not include VAT, electrical connection and lighting. No variations on this offer permitted. A minimum of 8 participants required for actual realisation.

Expo

Haa

rlem

mer

mee

r FL

OOR

PLAN

6,50

0 SQ

M2,

800

SQM

Expo

Hal

l Cov

ered

out

side

are

a (p

aved

)

Cove

red

outs

ide a

rea

(unp

aved

)

Entr

ance

Audi

tori

um

GENERAL INFORMATION The National (E-)bike Testing Days and the Fiets-VAK day are being organised by Amsterdam RAI under the auspices of RAI Vereniging.

GENERAL INFORMATION Location: Expo Haarlemmermeer, VijfhuizenDate: Saturday 28 February to Monday2 March 2015Organisation: Amsterdam RAI under the auspices of RAI VerenigingOpening times: Saturday and Sunday from 10.00 -17.00, Monday from 10.00 – 18.00

PROJECT TEAM Cecile van Hattem, Exhibition ManagerMarcel Veldkamp, Senior Sales ManagerMaaike Bijsterveld, Operations CoordinatorVeerle Heidema, Communication & PR Manager

KEY DATESDeadline for early bird rate – 14 OctoberStart of allocation – mid SeptemberDeadline for submitting stand designs – 1 FebruaryConstruction – 26 and 27 February (07.00 – 22.00)Dismantling – 2 March (18.00 – 22.00 empty stand) and 3 March (07.00-17.00)

CONTACT DETAILSAmsterdam RAIEuropaplein1078 GZ AmsterdamPostbus 777771070 MS AmsterdamT: +31 (0)20 549 1212E: ebiketestdagen@rai.nl E: fietsvakdag@rai.nl

ORGANISATION: IN COOPERATION WITH: MAIN SPONSOR OF THE FIETSVAK DAY: