rahel anne bailie: pushing syrup through a straw: more content than capacity

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www.scroll.co.uk © 2015 Scroll LLP All rights reserved @ScrollUK @rahelab www.scroll.co.uk © 2015 Scroll LLP All rights reserved Scroll @ScrollUK @rahelab Pushing Syrup through a Straw When content exceeds capacity Scroll Photo credit for all photos: Rahel Anne Bailie

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@rahelab

Pushing Syrup through a StrawWhen content exceeds capacity

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Photo credit for all photos: Rahel Anne Bailie

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RAHEL ANNE BAILIEChief Knowledge Officer

Scroll (UK)

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Capacity problems

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Product changes

A more complex product

• Added features take more time to document

More products in a line

• Similar products, more variants to manage

More products or product lines

• Dissimilar products take more time to document

Expansion into new markets

• Additional languages to manage

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Resource changes

Decrease in staff

• Team size shrinks as product matures

Same number of staff, more content

• Increase in the number of products or channels

New staff

• Less experience means less output during learning curve

Different deliverables

• New types of content that add time and complexity

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Five possible solutions

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Increase capacity1

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Increase capacity

Increase number of resources

• Hire more staff

• Outsource

• Offload some tasks to adjacent roles (such as project

management)

Automate

• Automate rote tasks

• Adopt systems that help with automation

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Decrease output2

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Decrease content output

Go minimalist

• Document less features

• Document more features but with less depth

• Document for fewer user groups (such as admin panels)

Change practices

• Automate content re-use

• Adopt systems that help with automation

• Try some of the emerging trends in documentation

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Change the conversation3

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Change the conversation

Decrease the need for content

• Fix the product itself

• Re-use content from other products

• Improve content through the user community

Look around for help

• Get a benefits piece written – by someone else

• Look closely at the user experience

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Adjust the supply chain4

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Adjust the supply chain

Change delivery demand

• Stay in step with the agile team

• Work closer with the user experience group (if present)

• Get a head start on content from elsewhere

• Translate as you go

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@rahelab

Work smarter4

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Work smarter

Instead of working harder, work smarter

• Undertake constant content curation

• Use translation management tools

• Apply principles of intelligent content

• Adapt from DocOps trends

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Content Curation

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Constant content curation

Do a rolling ROT (Redundant, Outdated, Trivial) analysis

Less to maintain in source language

Less to maintain in multiple variants and other languages

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Translation Management

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Use translation management tools

Use machine translation with post-editing

Leverage your glossaries and translation memory

Automate with a translation management system

http://www.gala-global.org/

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Intelligent Content

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Use intelligent content principles

Make the content structurally rich (schema)

Provide rich semantics (meaningful attributes through tags)

Provide semantic categorisation

Map your content configuration

Use a tool that helps leverage the power of content

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@rahelab

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DocOps

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Adopt DocOps techniques

Work collaboratively with other content stakeholders (such as

customer support and training)

Develop content in an agile method

Fix as you go

Use analytics to guide your focus

Crowdsource (carefully)

http://idratherbewriting.com/2014/10/21/docops-interview-with-jim-turcotte/

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Questions?

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@rahelab

London, UK

By email:

[email protected]

[email protected]

Twitter: @ScrollUK / @rahelab

By telephone:

UK +44 (0)7869 643 685

Speaking and workshops:

bailie.com

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