marketingmagazine.com.my/cmo2017

SUBHENDU MUKHERJEE Data Driven Integrated Marketing Strategist The Tenth Floor Singapore

JAMSHED WADIADirector, Digital Marketing & Media, Asia Pacific and Japan, Intel Corporation

DR TERRY O’CONNOROBE Group CEOCourts Asia Limited

CHRIS JAQUESCEOThe Reputation Partnership

Mah Kam Lin Group Data Scientist, Maybank Timothy Johnson Senior VP of Marketing, INTI International University & Colleges Sulin Lau Head of Marketing Services, Maxis Berhad Rafiq Razali CEO, Media Prima Digital Bala Pomaleh CEO Malaysia, IPG Mediabrands Shiv Sahgal Marketing Director, Unilever Malaysia Lam Swee Kim Chief Marketing Officer, dimsum.my Murali Dharan Marimuthu @ Moots, Admiral, Rocketfuel Entertainment Sandeep Joseph CEO & Co-Founder at Ampersand Advisory Derek Tan Partner, Content & Social at Entropia Global Michael Chen Lead Producer @ RTV Malaysia, Nuffnang Nick Drew Head of Agency, Google Malaysia Clare Kenny Tipton Chief Marketing & Sales Officer, Senior Vice President, Sime Darby Property Berhad

WHY ATTENDInto its sixth year, the Malaysian CMO Conference has become a landmark event for all serious marketing communications and media professionals. Apart from learning cutting–edge knowledge and listening to real–market experiences from the speakers and panelists, it is also a great opportunity to network with thinkers from the marketing, media, advertising, digital and content ecosystem.

About 300 senior marketing and media players turn up for this once–a–year wakeup call on what’s hot and what’s not in marketing.

WHO SHOULD ATTEND Marketing, Brand and Product Managers

Advertising, Media and Digital Executives and Entrepreneurs

Media Players – Traditional and Digital

Business Development Managers

SMEs & SMIs

Let’s cut to the chase: the Digital Revolution is fuelled by how marketing helps monetise it.

There is no such thing as a free lunch. That’s why game-changing inspiration can always be found on the front lines of the marketing and media playbook.

There’s never been a more exciting time to be in marketing: e-commerce, personalisation, big data, brand safety, walled gardens and more.

This Conference will show marketers how to take ownership of this future, and how to dance their way through this digital turf war where everyone has an opinion.

Whatever your take on the future… Marketing is the new Sexy!

8.30amRegistration & Coffee

9.00am Master of Ceremonies Timothy Johnson – Senior VP of Marketing

INTI International University & Colleges

9.10am Opening Keynote Speaker: Jamshed Wadia – Director, Digital Marketing & Media, Asia Pacific and Japan, Intel Corporation

Digital Transformation is Sexy – a real brand journeyWith the popularity and deeper penetration of Social, Mobile, Analytics and Cloud into our day to day reality, digital has become the scale engine to better our customer experience for our brands. And Digital transformation can help bridge the gap between what the customer expects from us and what we as an organization can deliver as a digital experience. There is nothing sexier than a loyal premium paying customer that sticks with you because of the experience you provide them with your key enabler and differentiator being Digital Transformation.

9.50amSpecial Guest Speaker: Ms. Mah Kam Lin – Group Data Scientist, Maybank

The Inconvenient Truth About Big Data Confusion, complexity and analysis paralysis make the data business a scary science for marketers. Innovation can breed insanity if not contextual. Forget about the art and science, Kam Lin speaks the truth with blunt honesty and demystifies the intelligence of big data. This talk is not for the faint hearted!

10.30amCoffee & Networking Break

11.00amSpecial Guest Speaker: Dr. Terry O’Connor – Group CEO, Courts AsiaAs the Group CEO of one of the leading omni-channel retailers of IT, electronics and furniture in the region, Terry will share valuable experiences on COURTS’ brand journey to continue keeping customers at the heart of the retail experience. Benefit from marketing and retailing insights into today’s consumer mindset and behaviour, reaped over the decades that COURTS has been serving customers in Singapore, Malaysia and the region.

11.45amPower Panel Discussion: Data–Driven Marketing gets Sexy 1. Sulin Lau – Head of Marketing Services, Maxis Berhad 2. Bala Pomaleh – CEO Malaysia, IPG Mediabrands

3. Mohd Adly Rizal – CEO, FriedChillies Media Sdn. Bhd

4. Sandeep Joseph – CEO & Co-Founder at Ampersand Advisory

5. Nick Drew – Head of Agency, Google Malaysia

6. Clare Kenny Tipton – Chief Marketing & Sales Officer, Senior Vice President, Sime Darby Property Berhad

Moderator: Lam Swee Kim – Chief Marketing Officer, dimsum.my

12.30pmLunch & Networking

MORNING PROGRAMME

1.30pmExclusive Screening of World’s Best Campaigns from Cannes Lions 2017. Latest, greatest and most–awarded

ideas from the World’s largest Advertising Festival. Made possible by MARKETING magazine – Official Malaysian Rep of Lions Festivals.

2.15pmData Storytelling – the magic and logic! by Subhendu Mukherjee Data Driven Integrated Marketing Strategist, The Tenth FloorTo make data truly usable, we need to seriously consider having some fun with it. The way we crunch, visualise and present data needs to evoke the “Jeffrey Archer” in all of us. Let us try to give data analysis and visualisation the narrative power of pulp fiction.

3.00pmPower Panel Discussion: Is Content Marketing is new Sexy – stories from the frontlines! 1. Rafiq Razali – CEO, Media Prima Digital 2. Murali Dharan Marimuthu @ Moots – Admiral, Rocketfuel Entertainment

3. Derek Tan – Partner, Content & Social at Entropia Global

4. Michael Chen – Lead Producer @ RTV Malaysia, Nuffnang

Moderator: Timothy Johnson

3.45pmCoffee & Networking Break

4.00pmBrand Purpose Marketing by Shiv Sahgal – Marketing Director, Unilever MalaysiaThe impact of our actions on our planet are far more visible and the link is very tangible. Consumers are getting a lot more demanding from all stakeholders in what should be their role in improving lives and making an impact. There is an increased social consciousness amongst stakeholders across the board and a creeping sense of urgency. All this has led an increased demand for authenticity by the consumers – from all the stakeholders.. be it the government, companies or even their friends and peers.

4.45pmClosing Keynote Speaker: Chris Jaques – CEO, The Reputation Partnership Global Crisis of Trust – What It Means for Marketers in Malaysia Globally, we have been witnessing a collapse of Trust in Governments, Businesses, Business Leaders and Brands. In this challenging presentation, Chris will analyse where this crisis is coming from, where it’s going, where things stand in Malaysia – and what it means for the future of Marketing.

5.30pmThank you & Close

AFTERNOON PROGRAMME

BALA POMALEH

CEO Malaysia

IPG Mediabrands

Before helming

IPG Mediabrands

Malaysia, Bala was CEO of Carat

Malaysia. He has been in advertising since 1991,

starting off as a Media Research Assistant, and worked across a select few agency groups since then. He joined Aegis Media with Carat in 2006, but was soon offered the opportunity to lead Aegis Media sister company Posterscope Malaysia, to become the top OOH specialist in the country. In 2012, he came back to Carat as CEO. Bala has been in the industry for 24 years and won numerous awards including the MSA and Aegis Media Awards.

MEET THE NEW SEXY IN MARKETING

MAH KAM LIN

Group Data Scientist

Maybank

Kam Lin is a rare

species in her industry. Having

spent 20 years at Maxis, she now sits next

to the leaders of Maybank in her role at Group Data Scientist. She specialises in applied data science and geo–marketing or also known as location based targeted sales and business intelligence. In her early days, she performed orbital calculation to maintain both Measat–1 and Measat 2 in geostaionary orbit. She knows more than she will tell you. She believes that with data we can make anything happen, but only if we imagine the possibilities first.

DEREK TAN

Partner, Content & Social at

Entropia Global

Derek Tan has

taken on the role of partner

at Entropia. He is the latest IPG Malaysia

member to join the team following the exit of Ramakrishnan C.N. (Rama) and Prashant Kumar. He took on the role earlier this month. He last led the social media practice for IPG Mediabrands as executive director – Social Media, World Markets, Asia under the umbrella of Rally and Springcreek. He was responsible for the overall P&L responsibilities and social media direction for the agency and its clients in World Markets, Asia. His duties ranged from regional strategic direction and vision, operational setups, activations, strategy, analytics, and practice rollouts for IPG Mediabrands across offices in Indonesia, Singapore, Thailand, Philippines, Hong Kong, Korea and Taiwan.

RAFIQ RAZALI

CEO – Media Prima Digital

Rafiq, became

CEO of Media Prima Digital

last year. He who holds a Bachelor

of Science (First Class Honours) in Actuarial Science from Pennsylvania State University and has comprehensive experience in business development and strategic planning. His career in IT began with Maxis where he held positions in International Data Wholesale and Corporate Strategy. In 2011, Rafiq was part of the team which formed Groupon Malaysia, an e–commerce player based in the US connecting customers with local merchants in more than 28 countries including Malaysia. He was promoted to Country GM for Malaysia two years later. In 2015, Rafiq and a group of investors established KFit, a Malaysian start–up company that provides a mobile app for users to plan their wellness activities like gym membership, fitness studios and related activities. KFit today boasts operations in eight countries across Asia Pacific.

“Without facts and principles, data is useless. Like how Facebook discovered 300,000invisible Swedes!” Bob Hofman, The Ad Contrarian.

DR TERRY

O’CONNOR, OBE

Group CEO, Courts Asia

Limited

In 1993,

Terry was hired by Courts

to spearhead its acceleration into the

electrical retail market in Singapore, holding the posts of Buying Director from 1993 to 1997, Commercial Director from 1997 to 1998 and Deputy Managing Director from 1998 to 2000 before assuming the role of Managing Director in 2000. After the private equity–led buyout of Courts operations in Southeast Asia in 2007, Terry assumed the role of CEO for Courts in Asia and has since led a turnaround of its operations in Malaysia and entry into Indonesia. Terry is also a Senior Advisor to the Institute of Advertising, Singapore and is also the Regional Chair of the Southeast Asian chapter of the Young Presidents’Organisation (YPO), which is a not–for–profit, global network of young chief executives connected around the shared mission of becoming ‘Better Leaders through Education and Idea Exchange’. Terry was conferred the award of Officer of the Most Excellent Order of the British Empire (OBE) by Her Majesty The Queen of England in June 2010.

JAMSHED WADIA

Director, Digital Marketing

& MediaAsia Pacific &

Japan Intel Corporation

Jamshed has over

18 years of experience in

the ‘Information Technology’ industry

which spans areas like Product Management, Retail Marketing, Sales Management, Digital Marketing and Social Media Strategy. He holds a ‘Masters in Business Administration’ and ‘Bachelors Degree in Engineering’. As a part of the Asia Pacific and Japan Regional Sales and Marketing team, he currently heads the Digital and Social Media Strategy and execution for Intel.

SULIN LAU

Head of Marketing Services

Maxis Berhad

Sulin oversees

brand, media, digital,

social and customer insight for Maxis.

Before Maxis, she spent 15+ years poking around advertising, marketing, media and the internet: the first 10 years as a brand planner for Leo Burnett, DDB and BBDO, and then 4+ years as resident troublemaker at DiGi Telecommunications – overseeing different portfolios in brand, ecommerce, and customer experience. In 2013, she took a year off to bartend, write miserable fiction, volunteer for San Francisco–based Kiva.org and finally, to create Think Things (www. thinkthings.co), marketing and media ideation cards that “help any small budget client think like a big ad agency”. She joined Maxis 3 years ago from Ogilvy & Mather Malaysia, where she was MD for both the advertising and digital divisions. These days she still teaches and writes a little, although not nearly as much as she’d like to.

MEET THE NEW SEXY IN MARKETING

NICK DREW

Head of Agency, Google

Malaysia

With

over 15 years in the

advertising industry, Nick has

spent time across a diverse set of countries working across various industry categories. Always connected to the agency world. Previously as Managing Director of Starcom Malaysia, Nick gained extensive experience in how to drive change in an evolving landscape. In the past two years he has been with Google as Head of Agency relationships where he continues to build a the ecosystem and drive revenue.

MEET THE NEW SEXY IN MARKETING

SHIV SAHGAL

Marketing Director

Unilever Malaysia

Shiv is Marketing

Director at Unilever Malaysia

with oversight and P&L responsibilities for Foods

& Refreshments (beverages & ice cream). With more than 14 years of FMCG experience, he has worked across the region including India, Indonesia and Singapore. Before Malaysia he was in Unilever Singapore as Marketing Operations Director for South East Asia & Australasia.

CHRIS JAQUES

CEO

The Reputation Partnership

As CEO at

Reputation, he helms the

premium strategy consulting firm that

provides personal counsel to Asia’s most dynamic publicly listed companies. Having previously led world–class advertising agencies – Bates across Asia; BBDO throughout Asia–Pacific; Lintas across Europe; Y&R and Wunderman across Asia–Pacific and promoted to lead Y&R throughout all of North America; and regional CEO of M&C Saatchi across Asia – Jacques has earned himself a reputation as one of Asia’s most experienced and awarded regional CEO in the communications industry.

“We’ve been giving a pass to the new media in the spirit of learning, but we’ve come to our senses. We realise there is no sustainable advantage in a complicated, non–transparent, inefficient and fraudulent media supply chain.” Marc Pritchard – Global Chief Brand Officer, Procter & Gamble speaking at Cannes Lions 2017

MURALI DHARAN

MARIMUTHU @ MOOTS

Admiral

Rocketfuel Entertainment

Moots had the

opportunity of many dynamic

roles throughout my 18–year career

which included corporate regulation, government strategy, media and entertainment as the founding member and frontman of south east asian rock band Pop shuvit as well as a radio announcer/station manager with Hitz fm and mix fm. In his years working with the media and entertainment industry, he have conceptualized and executed creative content for all the brands that he have worked with on multiple platforms specifically focused on Digital. He also worked directly with brands in south east asia in his capacity as an influencer and ambassador. Over the years, he have set up various enterprises with other local musicians for the sole purpose of providing music talent with an outlet to express themselves through music. This covers all aspects from recording in a professional studio to marketing their music on digital platforms and music distribution through retail and digital.

MOHD ADLY RIZAL

CEO

FriedChillies Media Sdn. Bhd

Extensive background

in information systems and deep

passion for Asian cuisines now applied

to running a successful Asian transmedia food media/network with global audiences and markets. FriedChillies now has a SVOD food channel on UNIFI-HyppTV Channel 838. Specialties: Digital content development in Asian cuisines, transmedia campaigns, digital marketing, social network development, print publication, producer (food programming), food researcher, food writer, project management, corporate finance and if there is such a thing.. professional informer of good food.

TIMOTHY JOHNSON

Senior VP of Marketing

INTI International

University & Colleges

A

seasoned marketer

with over 20 years experience

in Sales & Marketing spanning FMCG, Financial Services and now Education, Tim has worked with top brands at Nestle, Citibank and Standard Chartered and is now Vice President Marketing at Inti International University and College. Before Inti he was Head of Marketing at Standard Chartered Bank for five years.

LAM SWEE KIM

Chief Marketing Officer

dimsum.my

Kim joined

Star Media Group this year

as chief marketing officer, with the mission

of kick–starting dimsum.my. She has 20 years of experience in marketing, including 12 years in running leading media platforms. She is part of the core team which started 8TV, Malaysia’s number one youth and Chinese TV station and also helped build tonton.com.my to become Malaysia’s number one video portal with over 4.4 million registered members. Kim has regional experience in the setting up of TV5 in the Philippines. She has also spoken at various international conferences on TV content and digital matters in Asia and globally like The Content Asia Summit (2011), The Asian Broadcasting Union (2013) and MIPCube in Cannes (2013). She was also on the judging panel of the Asian Television Awards for two consecutive years. She was an active sportswoman, having won a gold, two silver and two bronze medals in rhythmic gymnastics at the 1991 and 1989 SEA Games, respectively.

MEET THE NEW SEXY IN MARKETING

“We have become a doom-laden profession, applying imminent death to almost everything we see, feel and touch for too long and its getting kind of embarrassing.” Mark Ritson - Marketing Professor & columnist for Marketing Week

SANDEEP JOSEPH

CEO & Co-Founder at

Ampersand Advisory

Joseph has 20

years of advertising

experience across creative, digital start-

ups, media specialist agencies and econometrics.

He was last head of strategy and digital at Zenith Malaysia, a role he left in February this year. Prior to working at Zenith, Joseph was the managing director at XM Malaysia, and national head of Ogilvy Interactive in India. He had also co-founded his own digital start-up (eDeltaC) and sold it to Ogilvy in India, in the early 2000s. He was at Zenith Malaysia for about seven years in various capacities. He aided the agency’s push towards digitalisation and told A+M that with his strategic presence, the agency won over 50 local and international awards in the past four years. Under his strategic leadership, the company won several pitches such as BMW, SCA, Domino’s, Maybank and others. It also retained the Petronas account, in two highly competitive media pitches.

MEET THE NEW SEXY IN MARKETING

MICHAEL CHEN

Lead Producer @ RTV Malaysia,

Nuffnang

Michael is the Lead

Producer in Reelity TV (RTV),

Malaysia which started operations in

November 201. He has shaped RTV to be a digital creative agency with a special focus on video but not forsaking the thought process required for strategy & amplification. The move to start an endeavor like RTV by approaching Nuffnang Co-Founder Timothy Tiah was a purposeful one. Since then, RTV has produced up to 200+ online videos for a variety of brands ranging from Nescafe, Mamee, Citibank, Mah Sing, Air Asia, Farm Fresh and many more. Before taking on the mantle of Lead Producer in RTV, he has been in the Entertainment & Production scene since 2003 as an Actor & Producer in Theatre, TV and Film. He can be found online at www.michaelcsm.com.

SUBHENDU

MUKHERJEE

Data Driven Integrated

Marketing Strategist

The Tenth Floor, Singapore

Subhendu was formerly

Managing Director of JWT

Malaysia, and Head Of Integrated Strategy at McCann Singapore. He has almost 20 years of global experience in the business of Marketing Strategy and Communications. He is interested in supporting people and organisations transition into Digital Data Driven decision making for Marketing and Communications. He is deeply committed to inspire people to change behaviour on their everyday jobs. His method focuses on empowering people and organisations to use a wide variety of digital tools and techniques in the context of their own business problems, hands on. He is an award winning digital strategist who adapts as much to the people’s needs as he drives them to adapt to the Digital Data space.

CLARE KENNY TIPTON

Chief Marketing & Sales Officer

Senior Vice President

Sime Darby Property Berhad

Clare joined

Sime Darby Berhad in

2012. Currently Chief Marketing &

Sales Officer and head of customer experience for the Property Division, she is driving the company’s customer-centricity and digital transformation. Over the course of a diverse career, she has worked for some of the world’s most successful brands including The Coca-Cola Company in Europe and Asia, and FIFA. At World Sport Group (now Lagadere Sports), she was client lead on all accounts including Emirates, Samsung and Tencent, and prior to joining Sime Darby, ran a strategic marketing and communications consultancy, working with blue-chip clients across Asia in the finance, entertainment and luxury goods sectors. In her spare time, Clare actively promotes an equality agenda as an advisor on women’s rights and empowerment and as a global mentor for young women looking to enter and thrive in business.

REGISTRATIONFORM

MALAYSIAN CMO CONFERENCE 2017(CHIEF MARKETING OFFICERS)

date:16th October 2017

admission (hrdf–claimable):RM1,650 + 6% GST per head RM1,500 + 6% GST per head * Group discount for 5 pax above

venue:Sime Darby Convention Centre1A, Jalan Bukit Kiara 1,60000 Kuala Lumpur, Malaysia

time:8.30am – 5.30pmCHEQUE PAYABLE TO: SLEDGEHAMMER COMMUNICATIONS (M) SDN BHD 289967–W

22B, Jalan Tun Mohd Fuad 1Taman Tun Dr. Ismail60000 Kuala Lumpur, Malaysia

Bank Transfer to RHB Bank Berhad2–14389–000–10505Swift Code:RHBBMYKL

FOR ENQUIRIES:Call Ruby/ AmiraT: +603 7726 2588F: +603 7722 5712E: ruby@adoimagazine.com amira@adoimagazine.com

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