rafer lookery web2 berlin
DESCRIPTION
TRANSCRIPT
![Page 1: Rafer Lookery Web2 Berlin](https://reader034.vdocuments.us/reader034/viewer/2022051514/54811f24b4af9fb9158b5f9b/html5/thumbnails/1.jpg)
Scott RaferBerlin | 22-Oct-2008
Thank you for killing the Platform!
![Page 2: Rafer Lookery Web2 Berlin](https://reader034.vdocuments.us/reader034/viewer/2022051514/54811f24b4af9fb9158b5f9b/html5/thumbnails/2.jpg)
![Page 3: Rafer Lookery Web2 Berlin](https://reader034.vdocuments.us/reader034/viewer/2022051514/54811f24b4af9fb9158b5f9b/html5/thumbnails/3.jpg)
![Page 4: Rafer Lookery Web2 Berlin](https://reader034.vdocuments.us/reader034/viewer/2022051514/54811f24b4af9fb9158b5f9b/html5/thumbnails/4.jpg)
![Page 5: Rafer Lookery Web2 Berlin](https://reader034.vdocuments.us/reader034/viewer/2022051514/54811f24b4af9fb9158b5f9b/html5/thumbnails/5.jpg)
Three weeks to live
![Page 6: Rafer Lookery Web2 Berlin](https://reader034.vdocuments.us/reader034/viewer/2022051514/54811f24b4af9fb9158b5f9b/html5/thumbnails/6.jpg)
No new or old users
![Page 7: Rafer Lookery Web2 Berlin](https://reader034.vdocuments.us/reader034/viewer/2022051514/54811f24b4af9fb9158b5f9b/html5/thumbnails/7.jpg)
23-July-2008
Photo from TechCrunch
![Page 8: Rafer Lookery Web2 Berlin](https://reader034.vdocuments.us/reader034/viewer/2022051514/54811f24b4af9fb9158b5f9b/html5/thumbnails/8.jpg)
The King is dead.Long live the King!
Photo from AP Photo by Eric Risberg
![Page 9: Rafer Lookery Web2 Berlin](https://reader034.vdocuments.us/reader034/viewer/2022051514/54811f24b4af9fb9158b5f9b/html5/thumbnails/9.jpg)
![Page 10: Rafer Lookery Web2 Berlin](https://reader034.vdocuments.us/reader034/viewer/2022051514/54811f24b4af9fb9158b5f9b/html5/thumbnails/10.jpg)
The very next day
![Page 11: Rafer Lookery Web2 Berlin](https://reader034.vdocuments.us/reader034/viewer/2022051514/54811f24b4af9fb9158b5f9b/html5/thumbnails/11.jpg)
Temporary traffic benefits
![Page 12: Rafer Lookery Web2 Berlin](https://reader034.vdocuments.us/reader034/viewer/2022051514/54811f24b4af9fb9158b5f9b/html5/thumbnails/12.jpg)
Profile benefits
![Page 13: Rafer Lookery Web2 Berlin](https://reader034.vdocuments.us/reader034/viewer/2022051514/54811f24b4af9fb9158b5f9b/html5/thumbnails/13.jpg)
Control!
![Page 14: Rafer Lookery Web2 Berlin](https://reader034.vdocuments.us/reader034/viewer/2022051514/54811f24b4af9fb9158b5f9b/html5/thumbnails/14.jpg)
Keyword analytics
![Page 15: Rafer Lookery Web2 Berlin](https://reader034.vdocuments.us/reader034/viewer/2022051514/54811f24b4af9fb9158b5f9b/html5/thumbnails/15.jpg)
Demographics
![Page 16: Rafer Lookery Web2 Berlin](https://reader034.vdocuments.us/reader034/viewer/2022051514/54811f24b4af9fb9158b5f9b/html5/thumbnails/16.jpg)
User targeting APIs
![Page 17: Rafer Lookery Web2 Berlin](https://reader034.vdocuments.us/reader034/viewer/2022051514/54811f24b4af9fb9158b5f9b/html5/thumbnails/17.jpg)
Thank you all