RAFAEL SANTANA3950 Blackstone Ave. Apt. 4x

Bronx, New York 10471 Snt205@gmail.com

C: (917) 716-0182

SUMMARY OF QUALIFICATIONS:Principled, creative, dynamic, and passionate professional seeking a position which will utilize and enhance proven organizational, interpersonal, and communication skills. I am a consistent performer despite geography responsibility or economic environment. I am an expert in developing and maintaining relationships with key opinion leaders and decision makers. I believe in a customer focused selling approach. Through sales I learn a customer’s motives and in doing so I provide them services that yield to their growth. I follow the science and put patients first. I am an entrepreneur that plays to win by doing the right thing.

AREAS OF EXPERTISE: Pediatric, Dermatology, Diabetes, Primary Care, Marketing, Managed Care, Market Analysis, Territory Management, Strategic Planning.

EXPERIENCE:

Astrazeneca Pharmaceutical.Diabetes Sales Specialist July 2013 – present

Promoted type 2 oral and injectable diabetes medication to Primary Care and Internal medicine physicians

Developed and maintained relationships with high prescribing practitioners Collaborated with teammates by sharing info and coordinating dinner programs to maximize

relationships and business growth Successfully launched, developed, and grew sales for 3 products in the first year of

employment (Bydureon Pen/ Farxiga/ Xigduo) Consistently achieved over quota results (100% goal attainment) despite economic times 2014 Supplemental Incentive Program Winner (15K Award: NRx Share Growth) Achieved #1 placement in the nation for Q2 2015 2015 Rank: #86 out of 660 reps 2016 Q2 portfolio achievement 165%

Medicis Pharmaceutical Inc.Territory Manager May 2012 – Oct. 2012

Responsible for the promotion of topical dermatology products in the Pediatric and Internal medicine market using a variety of marketing resources and proven sales techniques.

Created demand throughout all stages of the sales process from prospecting and rapport building through closing the sale by holding people accountable, being aggressive with patient type education and constantly asking for their business.

Launched 3 products in 6 months Analyzed monthly sales data to create and execute an effective territory

Management strategy Developed, prepared, and executed a call plan for each doctor to meet their

individual needs. Aggressively managed the Manhattan territory with well developed listening, organizational,

time, and territory skills. Q2 ’12 – Ranked 30 out of 50

Q3 ’12 – Ranked 28 out of 50

Elorac Pharmaceutical Inc.Senior Sales Representative Jan. 2010 – Dec. 2011

Recruited for Dermatology start-up sales force based on a proven trackrecord of performance and my ability to adapt to new company policies andnew products while maintaining a positive and aggressive attitude.

Responsible for the promotion of dermatology products using a variety ofmarketing resources.

Launched 3 products in 2 years. Analyzed monthly sales data to create and execute an effective territory

Management strategy Developed, prepared, and executed a call plan for each doctor to meet their

individual needs Aggressively managed a large territory which included upstate NY, Bronx,

Manhattan, Brooklyn, and Staten Island.

NextWave Pharmaceutical Inc.Senior Pediatric Sales Specialist Oct. 2006- Aug. 2009

Q1 ’09 - #1 in Profitability ’08 Annual Performance Review – E.E

“Ralph is leader on the team. He has demonstrated his ability to sell the product portfolio and meet or exceed sales goals every quarter.”

Q3 ’08 - 101% Q2 ’08 - 106% (3rd Place) Q1 ’08 - 116% ’07 Annual Performance Review – E.E

“Ralph is an exceptional sales specialist. He has demonstrated thus far his ability to achieve in a few quarters”

Q3 ’07: 3rd Place N.E Crew/ 8th Place MKI Growth Ranking/ 8th Place Suprax Payout: 103% 6th Place: Overall Co-Payout

“The Current” Co. Quarterly Newsletter – My winning Submission “Driving the Brand”-High Performance Culture

“He is a team player based on his ability to help new and tenured reps and an organization player based on his ability to locate physicians that may help company bottom line.” - i.e Dr. Ditchek : ’07 Annual Performance Review

Q2 ’07 - 2nd Place Suprax market Share Increase Q4 ’06 – 4th Place

RJ REYNOLDS TOBACCO CORP. Field Marketing Manager Sept. 2003 – Sept.2006

Negotiate distribution and merchandising contracts in Hotels, Restaurants/Bars, and Cafes. Responsible for Camel / KOOL share growth within the targeted adult smoker under thirty

demographic (ASU30). Prospected viable venues conducive to events within Brooklyn and Queens that show a high

concentration of adult smokers under thirty years of age. Acquired state and city licensing to be used by contracted venues for retail tobacco sales. Coordinated dialog between contracted event venues and event planning team. Accomplishments: Achieved coverage and frequency goals (13.1 calls per day-second highest

average in the district) in 2004. Completed 185 venue qualification surveys in 2004 (regional average was 68-#1 in the district). Negotiated 10 licensed contracted venues with an additional 23 verbal agreements (license pending) in 2004. Implemented courier service system that allowed for better time management within the district and quicker license procurement. Signed all event venue contracts (10) prior to 2005 deadline. Secured 37 verbal agreement and negotiated 24 new licensed venue contracts in 2005. Contract percent

to goal was 87.1 (60/70) in 2005. Tripled venue universe in the account management system by prospecting and adding 400 new venues in 2005.

Territory Manager Sept. 2001- Aug. 2003 Ensured that company resources i.e. fiscal, promotional materials and personnel are

effectively utilized. Trained and developed direct report. Timely executed of promotional cycle plans. Used and monitored promotional and contract funds. Judiciously used field expense dollars ($50,000/yr) and other assigned funding, materials

and corporate assets (i.e. computers, vehicles, etc.) Accomplishments: exceeded over $100,000 in sales in 2003, ranked 6th out of 1,058

employees in the last performance based bonus in the 4th quarter of 2003. Ranked 9th out of 58 employees in strategic share in the 4th quarter of 2003. Ranked 2nd out of 58 employees for Pall Mall share in the 4th quarter of 2003.

ENTERPRISE RENT-A-CARAssistant Manager Jan. 2000-Sept. 2001

Managed and deployed a fleet of vehicles in the most efficient and cost effective manner. Provided superior customer service support to clients in chaotic and unexpected situations. Problem solved and managed conflict on a daily basis. Developed proper sales techniques. Built long lasting relationships with key business decision makers. Attended Top Sellers lunch last six consecutive months of employment. Mentored, trained and developed staff.

EDUCATION:B.A. – Communication / Fordham University, NY 1995 Bilingual

REFERENCES:Available upon request