rae edwards - portfolio

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RAE EDWARDS DESIGN • PHOTOGRAPHY • ILLUSTRATION 0759 0123 607 • OHRAE.CO.UK My name is Rae and I am a designer from Cardiff. I currently work as the Art Editor for an independent printed magazine called Pretty Nostalgic. After leaving university and joining the world of Local Government, working as a cartographer and sustainable transport designer, I was saved from Cardiff Council consultations by two editors who had big visions for their small magazine. Supported by an Art Editor from Immediate Media, I began to learn a wealth of skills ranging from digital media to print. Over two and a half years I have built the website for the magazine, offered marketing support, and been the chief photographer for the magazine, as well as continuing my main role of overseeing the typesetting and design of the magazine, often including illustration. At the start of 2014 an opportunity arose for me to become Art Editor. I now oversee the magazine from conception to print, making sure that our writers have input into each feature, keeping a strong integrity of the brand, and I work with my editor to create what we hope to be the most tactile and beautiful independent journal to offer British History and heritage on the newsstand. My strengths are as follows: InDesign, Illustrator and Photoshop are second nature to me; I couldn’t be without them I even get a little maternal if they start to lag or crash, which doesn’t happen often because I’m also a Mac user. (If any of your team use PCs, change that last point to “PC user”. Ex-council employees come attached with PCs so I’m great at using them too.) I understand the importance of consistency and a keen attention to detail is essential. I am also used to working with style sheets, grids, have a great understand of fonts and their combinations. I have experience in managing contributors, commissioning art work, writing thorough briefs, managing budgets and deadlines and maintaining correspondence to make sure deadlines are met. I understand Pantones, CYMKs, and RGBs inside out and I’m a whizz at flight checking, packaging PDFs and proofing final files. I absolutely love illustrating and will be happy doing anything from painting, to vectors, to paper-cuts. I’m also a quasi-perfectionist, which means I’ll experiment until the perfect result is achieved. I also have a lot of experience in image retouching. I have qualifications in marketing, and have extensive knowledge in creating MailChimp and MadMimi newsletters, as well as experience in writing and designing blogs, and covering and promoting brands via events such as fairs and festivals. I’m also proficient in using many social media and video streaming platforms. I have experience in video production, and have had the opportunity to style and photograph shoots often throughout the last two years, which has led me to become highly proficient in shooting well composed and great quality images. I’m very adept at taking designs through from concept to completion and often pitch layout features, meaning that I’m comfortable at explaining creative outcomes to linear minds in a clear, open way. I’m great at understanding Wordpress code and have enough PHP, CSS, and HTML knowledge to be able to highly customise and tailor blogs and websites quickly and efficiently. I am extremely motivated and incredibly versatile when it comes to organising and prioritising my responsibilities. I’m also used to working to deadlines, and thrive in busy environments. I am a hard-worker. I care about every job I have to the very last. I enjoy my career and I am excited to push and explore every creative opportunity that I meet. In my out-of-work hours I am constantly designing test campaigns to learn new skills and ways of thinking. I have a particular interest in branding, book design and packaging design. I am now seeking agency experience within a strong and innovative team. I am eager to develop original ideas to create and deliver well-executed outcomes to companies seeking creative solutions to help their brand grow. I hope that you’ll enjoy seeing some of my work here, and I look forward to meeting you! * * * * * * * * * * * *

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Portfolio for the designer Rae Edwards of ohrae.co.uk.

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  • T O C O N T A C T :

    Rae Edwards07590-123-607

    OHRAE.CO.UK

    R A E E D WA R D SDESIGN PHOTOGRAPHY ILLUSTRATION

    0759 0123 607 OHRAE.CO.UK

    My name is Rae and I am a designer from Cardiff. I currently work as the Art Editor for an independent printed magazine called Pretty Nostalgic.

    After leaving university and joining the world of Local Government, working as a cartographer and sustainable transport designer, I was saved from Cardiff Council consultations by two editors who had big visions for their small magazine. Supported by an Art Editor from Immediate Media, I began to learn a wealth of skills ranging from digital media to print. Over two and a half years I have built the website for the magazine, offered marketing support, and been the chief photographer for the magazine, as well as continuing my main role of overseeing the typesetting and design of the magazine, often including illustration.

    At the start of 2014 an opportunity arose for me to become Art Editor. I now oversee the magazine from conception to print, making sure that our writers have input into each feature, keeping a strong integrity of the brand, and I work with my editor to create what we hope to be the most tactile and beautiful independent journal to offer British History and heritage on the newsstand. My strengths are as follows:

    InDesign, Illustrator and Photoshop are second nature to me; I couldnt be without them I even get a little maternal if they start to lag or crash, which doesnt happen often because Im also a Mac user.

    (If any of your team use PCs, change that last point to PC user. Ex-council employees come attached with PCs so Im great at using them too.)

    I understand the importance of consistency and a keen attention to detail is essential. I am also used to working with style sheets, grids, have a great understand of fonts and their combinations.

    I have experience in managing contributors, commissioning art work, writing thorough briefs, managing budgets and deadlines and maintaining correspondence to make sure deadlines are met.

    I understand Pantones, CYMKs, and RGBs inside out and Im a whizz at flight checking, packaging PDFs and proofing final files.

    I absolutely love illustrating and will be happy doing anything from painting, to vectors, to paper-cuts. Im also a quasi-perfectionist, which means Ill experiment until the perfect result is achieved. I also have a lot of experience in image retouching.

    I have qualifications in marketing, and have extensive knowledge in creating MailChimp and MadMimi newsletters, as well as experience in writing and designing blogs, and covering and promoting brands via events such as fairs and festivals. Im also proficient in using many social media and video streaming platforms.

    I have experience in video production, and have had the opportunity to style and photograph shoots often throughout the last two years, which has led me to become highly proficient in shooting well composed and great quality images.

    Im very adept at taking designs through from concept to completion and often pitch layout features, meaning that Im comfortable at explaining creative outcomes to linear minds in a clear, open way.

    Im great at understanding Wordpress code and have enough PHP, CSS, and HTML knowledge to be able to highly customise and tailor blogs and websites quickly and efficiently.

    I am extremely motivated and incredibly versatile when it comes to organising and prioritising my responsibilities. Im also used to working to deadlines, and thrive in busy environments.

    I am a hard-worker. I care about every job I have to the very last. I enjoy my career and I am excited to push and explore every creative opportunity that I meet.

    In my out-of-work hours I am constantly designing test campaigns to learn new skills and ways of thinking. I have a particular interest in branding, book design and packaging design. I am now seeking agency experience within a strong and innovative team. I am eager to develop original ideas to create and deliver well-executed outcomes to companies seeking creative solutions to help their brand grow. I hope that youll enjoy seeing some of my work here, and I look forward to meeting you!

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  • Created by

    German EngineerArthur Scherbius

    DECIPHERED BY

    CODEBREAKERAlan Turing

    1918

    1940

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    XP Y C V B N M L

    DA S F G H J K

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    DA S F G H J K

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    EnigmaTheMachine

    The Enigma Machine family

    A series of Electro-mechanical

    rotor cipher machines built

    to encipher and decipher

    secret messages.

  • A R T E D I T O R - P R E T T Y N O S TA L G I C LT DS E P T E M B E R 2 0 1 2 - P R E S E N T

    Pretty Nostalgic is a vintage lifestyle magazine dedicated to sustainable living, British makers, and reliving

    the history of Great Britain. Starting as a junior designer and digital marketeer in issue three Im now

    art editor of this brilliant publication. Each feature we produce is originally written with a rich variety of

    photography, hand-crafted headers and background shots, and hand-drawn typography. During my time

    in this position Ive expanded my skill-set to include media industry standard type-setting, photography,

    styling and photo-editing, illustration and copy-writing.

    F R E E L A N C I N G D E S I G N E R - O H ! R A EJ U N E 2 0 0 9 - P R E S E N T

    Working with clients I try to develop concepts and brands for businesses. This involves logo design, website

    design and build, and a brief guides to promotion. I also work personal projects involving prints and

    die-cuts for children and parents. I am highly motivated, organised, and passionate about digital design

    and marketing, and use all of these skills daily in order to run my personal and professional businesses

    efficiently.

    P O L I C Y S U P P O R T T E C H N I C I A N - C A R D I F F C O U N C I LA P R I L 2 0 1 0 - S E P T E M B E R 2 0 1 2

    Worked as designer and marketing support to the transport team, as well as managing the pool bike and

    car share scheme. Manage the production of newspaper wraps, materials for consultation, events and

    promotional stunts. Have assisted other teams with the production of various materials and signage.

    Oversaw the re-branding of the Keeping Cardiff Moving and Car Share to Cardiff website. Manage

    any social media, including twitter, facebook and blogs, associated with various consultations and events.

    Projects of note include the Future of Cardiff Bus Station consultation booklet, OYbike branding and

    livery, branding of the new Cardiff Cycle Network Enfys, Cardiffs first cycle festival website, branding and

    literature, and the annual Sustainable Travel City bid document for the Welsh Government.

    R E TA I L A S S I S TA N T A N D A D M I N I S T R AT O R2 0 0 3 - 2 0 0 9

    Y O U T H G R O U P V O L U N T E E RS E P T E M B E R 2 0 0 3 J A N U A R Y 2 0 0 7

    B A R N A D O S V O L U N T E E R AT S T M E L L O N S C E N T R EN O V E M B E R 2 0 0 9 J A N U A R Y 2 0 1 0

    Worked with a group of children to teach them about Graphic Design and helped them design a brand

    and logo for their new youth group. From the initial drawing a logo stage I then taught them about styles

    in art and other artists, and showed them how to finalise designs using software.

    T E A C H I N G A I D AT C AT H AY S H I G H S C H O O LN O V E M B E R 2 0 0 9

    Worked in the art department to teach children from years 7-13 about different art forms and help them

    research projects for the upcoming school year.

  • E D U C AT I O N

    Nine GSCEs / 3 AS Levels / 2 A Levels

    Cardiff Metropolitan University

    Foundation Art & Design - Distinction

    University of Wales, Newport

    BA Hons Graphics - 2:1

    CIM Professional Diploma in Digital Marketing

    Gill Social Media Seminar - Gill Seminars

    Certified Flash Introduction - GBDirect Training

    Event Management - UWIC Cyncoed

    Social Media Workshop - Social Media Advantage

    Deep Dive Twitter and Facebook - SMA

    Deep Dive Blogging and Linked In - SMA

    Branding an Identity Seminar

    Social Media and Public Engagement

    Hold full driving license/access to car

    Experienced in money-handling

    S O F T W A R E

    Adobe InDesign 3-CC

    Adobe Illustrator 3-CC

    Adobe Photoshop 3-CC

    Adobe Bridge 3-CC

    Adobe Flash 3-CC

    Adobe Premier Pro

    Microsoft Suite

    C O D I N G A N D P L AT F O R M S

    CSS/HTML 5

    PHP

    Blogger, Wordpress, Livejournal etc

    Social media platforms inc.

    Twitter, Facebook, Vimeo, Facebook, Instagram, Tumblr