radiodays europe 2014 - connected cars

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Session with Fred Jacobs and Michael Hill from Radiodays Europe in Dublin 23 - 25 March 2014 - see full video recording at www.radiodayseurope.com.

TRANSCRIPT

Page 1: Radiodays Europe 2014 -  Connected Cars

@fnjacobs

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Michael Hill, Managing Director

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Car radio 1958

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King of the Car since the 1950s

Online radio

Satellite radio

MP3/digital tracks

CD player

AM/FM radio

6%

11%

13%

15%

58%

% using ‘almost all’ or ‘most of’ the time in car, from Edison/Triton ‘Infinite Dial’

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Th

e C

on

necte

d C

ar

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The Radio Revenue StoryCATEGORY 2009 2010 2011 2012 2013

Automotive 23% 24% 26% 29% 29%

Communications 22% 22% 19% 18% 22%

TV/Networks/Cable 17% 18% 19% 18% 17%

Restaurants 21% 18% 19% 18% 16%

Financial 17% 18% 17% 17% 16%

% of Total Top 5 Category Spending – Ranking Based on 2013 Expenditures(Note: Percentages represent share of total top 5 category spending only and not

percentage of total radio revenue)

Automotive 23% 24% 26% 29% 29%

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Video 1, integrated in videosession

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Video integrated in videosession

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Connected Vehicles – User Comparison

* When combined with Sirius Travel Link Services** When combined with Sirius Travel Link Services and $50

BringGo navigation app

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Most Important New Car Features

“Very Important” features among the 12% of respondents planning on buying/leasing a new vehicle in 2014

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Video integrated in videosession

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LIVERADIONEWKIDS

11

Reliable signal to cars

Live, human connection

DAB, FM, and Internet

But interface really matters

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Video integrated in videosession

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LIVERADIONEWKIDS

11

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1: Let’s engage the car companies, together

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2: Realise the future is broadcast plus internet

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3: Make Radio easy to ‘plug and play’ in-car

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4: Go on the offensive. It’s all to play for

Large and loyal in-car audienceWe know what makes listeners tick Transmitters – size DOES matter!

Interface to stun Apple, Google, BMWRevolutionary commercial modelsDriver-tailored radio content

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Action Steps

Drive a “connected car”

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Action Steps

Attend a “connected car”

conference

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Action Steps

Develop a mobile strategy

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Action Steps

Reimagine your brand’s content

strategy

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@radiomikehill

@fnjacobs