Corporate IdentityFast Food Restaurant

PantoneProcess Yellow C

PantoneDS 190-1 c

Myriad ProABCDEFGHIJKLMNOPRSTVWXYZabcdefghijklmnopqrstvwxyz1234567890 !@#$%^&*()?,.

HirmboldABCDEFGHIJKLMNOPRSTVWXYZ1234567890 !^&?,.

PantoneDS 60-1 c

PantoneDS 329-1 c

Times New RomanABCDEFGHIJKLMNOPRSTVWXYZabcdefghijklmnopqrstvwxyz1234567890 !@#$%^&*()?,.

Pantone711 C

Pantone7547 C

Pantone7405 C

Pantone2746 C

Pantone 376 C

PantoneDS 309-1 C

PantoneDS 190-1 C

HelveticaABCDEFGHIJKLMNOPRSTVWXYZabcdefghijklmnopqrstvwxyz1234567890 !@#$%^&*()?,.

Masked MarvelABCDEFGHIJKLMNOPRSTVWXYZ1234567890 !@#$%^&*()?,.

PantoneDS 60-1 c

PantoneDS 329-1 c

Logo Alterations

Target Costumers/ Audience

The audience that we are going to have as a target with this restaurant, its the middle-class income population of Toronto which average yearly income is $40.953. Also the audience that we expect to be costumers of our restaurant will be from kids about 5 years old to adults about 30 to 40 Years old. Usually a middle class family eats at least once per week in a fast food restaurant. A middle class family goes from a small family of a single mother with a child, to a 5 family members. A family members has different activities in which we could advertise the company, activities as gathering at night to watch TV, go to the park, ride bike, listen to music, ride the public transit, between others.The competition with the restaurant will be the main fast food local restaurants such as Burger king, McDonalds, Wendys and Harveys which also have the same target audience as we will, which means that we will have to create an outstanding identity to place ourselves amongst the top restaurants.

This restaurant is going to be based on the comic books of the marvel world, which were created by Stan lee and have many famous recognized character world wide.Most of the super heroes from the world of marvel were product of exposure to radiation, as well that after a researching the characteristics of the comic books, I learned that they involve dramatic angles in their perspective graphics, exaggerated movements and magnified features of their characters.The restaurant is going to have a contemporary look related to the world of marvel. Since most of the characters of these comic have been a product of mutations when exposed to radiations giving them their super powers, I considered this to be a good name for the restaurant, also keeping a palette of bright colours to call the attention and jump out in any place to reach the target audience.The style will be an exiting one, a place where the costumer will be very exited and eager to dine at, as it would be in any comic book from marvel, not very sophisticated but interesting enough to bring costumers from anywhere.Since at some point everybody in their lives has wished to be a Marvel super hero, how better than give them as close to this childhood fantasy as it is possible giving, them an opportunity in every visit to the restaurant not only to adults but to teenagers and children as well.

Introduction

Welcome toMarvelThe World of

Pantone1375 C

Pantone254 C

Pantone1595 C

Pantone308 C

Times New RomanABCDEFGHIJKLMNOPRSTVWXYZabcdefghijklmnopqrstvwxyz1234567890 !@#$%^&*()?,.

Pantone 134 C

Pantone711 C

Pantone7547 C

Pantone7405 C

Pantone102 C

Pantone2746 C

Pantone 376 C

Colour Palette, Patterns, Mix & Match And Fonts

3 Inches

2 Inches

1 Inch

Logo Scaling (Colour)

3 Inches

2 Inches

1 Inch

Logo Scaling(Black & White)

Corporate ImageStationary

Letterhead

905.625.9334 222 Cherry St Toronto, ON M9A 2E5

Envelope and Business Card

222 Cherry St Toronto, ONM9A 2E5

Stan LeeOwner

Stan_Lee @Radioactive.ca

222 Cherry St 905.625.9334Toronto, ON

M9A 2E5

Signage

The sign will be displayed over the main entrance of the restaurant in a back lit box with the image printed on an acrylic with the logo of the restaurant. The back lit sign will give the appearance of an out-glow coming out of the logo at night. Also to promote the environment of the restaurant characters of the Marvel world will be displayed to call the attention of the costumers from the kids to the adults.

Store Product

Menu

Sm. Med. JumboLrg.

Your choice of: Newfoundland, MexicanCanadian or Poutine

You can choose from the following fry toppings:

Gravy, chill con carne, cheese sauce, shredded cheddar, Scottish minceStuffing, malt & Cajun gravy, ranch & pickles, radioactive sauce, bacon bits,Salsa & sour cream, fried onions, fried franks, baked beans, green peas, Cheese curd (cheese curd only reg $2.00 Jumbo $3.00

Coke, Sprite, Diet Coke,Coke Zero, Mr. Pibb, Frutopia, Fanta.

Orange, Peach, Strawbery,Banana, Cherry, VanellaChocolate.

Super Humans will only handle this spacy

$2.00

$0.50

$2.50 $3.60

$1.50

$6.00

$2.00 $2.50 $3.60 $6.00

$2.00 $2.50 $3.60 $6.00

Combo*Item

$3.60..................................................

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$6.00

$3.60 $6.00

$3.60 $6.00

$3.60 $6.00

$3.60 $6.00

$3.60 $6.00

$3.60 $6.00

$3.60 $6.00

$3.60 $6.00

Sm. Med. JumboLrg.

$2.00 $2.50 $3.60 $6.00

$4.25 $5.00 $7.00 $8.50

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The Menu will be a 3 page fold displaying some of the characters of the Marvel World. The font used will be Times New Yorker on the main text, and the side text plain times new roman, on a bigger scale the font is more legible the actual scale of this menu is 11 x 17.5. The menu will be have an empty space on the back to add any seasonal combos or special menus for sale.

11 Height

6.5 Width

AdvertisementLocal

16oz

16oz16oz

16oz

16oz

This is an add that will be promoted on the magazines and local news papers, this will be a 2 pages spread showing the locations where the product is going to be sold in an special offer.The add reads warning! May cause side effects implying the effects of the beverage as giving super human powers after drinking it.

National

And with the international add, the idea will be the same for a general sale, displayed in magazines and international newspapers. In this adds it will be displayed the product and the image with the same suggestion of super human powers due to the consumption of the product.

Instore

Store Products

Environmental

For the environmental design here we have an example of the tables. With a base of a barrel of radioactive waste, to keep the same idea. As for the top of the tables and the colour of the chairs all will change dividing the restaurant in different areas making it easier for the waiters to divide the work.

5 10 Height