PowerPoint Presentation

www.radiotodaybd.fm

VISION: Promoting Bangla music and to create social awareness for nation building activities.

SLOGAN: All Day, All Hits

MISSION: Social Integration.

PROGRAM FORMAT : Infotainment

TARGET GROUP : Youth, Mass & Class

VISION & MISSION

Name :Radio Broadcasting FM (Bangladesh) co. Ltd.Type:Private Limited Company.Station Name:Radio TodayYear of Incorporation:2005Business :Radio Content Production and Broadcasting.Commencement:May 2006Frequency:FM 89.6Transmission Power:FM Transmission 10 KW

Broadcasting Stations :DHAKA , CHITTAGONG, COXS BAZAR, SYLHET, BOGRA, KHULNA, MYMENSINGH, BARISAL

Coverage Area :50 km Radius.Equipment:USA, Europe, Japan, Australia.Radio Automation Software:Audio Vault, AVAR, Music Master, Traffic 2000.Total Man Power ( Present ):180

COMPANY PROFILE

Managing DirectorExecutive Director Board Of Directors

HEAD OFPROGRAM& CREATIVEHEAD OFMARKETINGHEAD OFSALESHEAD OF ENGINEERINGSERVICECHIEF NEWS EDITOR

HEAD OFADMIN

HEAD OFFINANCE

HEAD OF ON-AIROPERATION===============

HEAD OFGREEN RADIO

WEB MANAGER

HEAD OF OFF-AIRPRODUCTION

CREATIVES & GRAPHICS

COMPANY PROFILE

STANDARDS OF ETHICAL CONDUCT:STATEMENT OF ETHICAL VALUES:Members of the Radio Today family are committed to the highest ethical standards in furtherance of our mission of media and public service. INTEGRITY - We conduct ourselves with integrity in our dealings with and on behalf of the Company.EXCELLENCE - We conscientiously strive for excellence in our work.ACCOUNTABILITY - We are accountable as individuals and as members of this family for our ethical conduct and for compliance with applicable laws and company policies and regulations.RESPECT - We respect the rights and dignity of others.Pure EntertainmentPromote Original music and content Promote new talents.Promote Social Awareness message .Fair Dealing.Individual Responsibility and Accountability.Respect for Others.

OPERATION ON ETHICS, SAFETY & WELFARE

COMPLIANCE ISSUES :Installed all safety equipment's as per the law.Safe guarding personal information's.Group Life insurance .Practice fire drill.Bulletproof jacket and helmet for journalist to cover news from dangerous situation.Equal Opportunity for Employer.Non Discrimination/Non Harassment.Environment Health and Safety Principals. Security Ensuring.

MOTIVATION AND RECREATION : In house celebration of all national festivals.In house celebration of our staffs birthday, anniversary and achievements.Annual Party.

OPERATION ON ETHICS, SAFETY & WELFARE

LIFE @ RADIO TODAY

RADIO TODAY COVERAGE AREA

ALL EIGHT BROADCASTING STATIONSCOVER TOTAL POPULATION OF 84.14 MILLION

9

NEW PROGRAMS 2014

Morning Express Saturday to Thursday @ 7:30pm

Morning Express .

OMG (Oh my god ) Saturday to Thursday @ 12pm

OMG is a girl based show. Hosted by two female RJ (broadcaster). In the show the two broadcaster emphasis different issues, current trends in a witty way in there own way.

FM Mama! Saturday to Thursday @5PM

FM Mama is a funny and witty show. Where we can see the reflection of this mama generation. On the show FM Mama there is a quiz for everyday which takes place from 5-10 PM. The winner gets a reward of 300 BDT which called mama salami

Boombox Saturday to Thursday@10 PM

Boom box is the show where we would like to BOOM the listeners choice and participation. This is more like a music oriented program where we play songs according to the listeners request. And listeners take part directly thru phone.

PAAPEvery Friday Night @ 12:30am

PAAP is a one hour long drama. The main theme of the drama is to sketch the sins of the human being in a scary way.

Thursday Night Saga Every Thursday @ 12.30am

Thursday night Saga is based on the all suspense character of ages such as Sharlock Holmes, Feluda , Masud rana. Its a dramtic story read out program where we read out all the stories of the famous writers. Currently we are reading Sharlock holmes series of Sir Arther Conan Dowel.

Radio Gaan Buzz Every Friday @10 PMIts a show where we are giving a platform to the new promising singers. We invite songs for the newcomers who loves music if we found that they got the talent then we invite them to sing live onto our studio.

Movie Masti Every Friday @2:15PM

Movie Maasti is a musical show where we would play only the movie tracks.

Hot FM Every Friday @6PM

In the show hot FM all the party and club mixes are played.

NEWSEveryday @ 8:45am, 1:45pm, 6:45pm10:45pm, 11:45pmNews Partner : Voice of America

Picchi KothaWith unicefBeen awarded the best program 2013 by the Asia Pacific Broadcasting Union, ABU

Weather Update-Every 5 hours

PROGRAMS

RADIO SURVEY

May-August 2013Dhaka- 2000Coxs Bazar- 300Khulna - 500Mymensingh - 500Chittagong- 1000Sylhet- 500Bogra - 300Barisal - 200TOTAL :5300

The facts presented are Radio Today FM 89.6 in-house survey. Conducted May-August 2013 in its eight(8) broadcasting cities that are Dhaka, Chittagong, Coxs Bazar, Sylhet, Khulna, Bogra, Mymensingh and Barisal. The results shown are in average.

AGE GROUP :15 - 60 Years ( MALE & FEMALE )

SAMPLE SIZE :

Radio Listening HabitWhich time do you listen to the radio? Fact Sheet

Fact Sheet

Overall Favorite Radio StationFavorite Radio Station?

Fact Sheet

Listeners Dislikes on RadioWhat do you dislike on radio?

Fact SheetPreferred Devices For Listening RadioHow do you listen to the radio?

Fact SheetListeners Most Preferred Contents on RadioWhat do you listen the most on radio?

Fact SheetTime Spend Listening Per DayHow long do you listen to the radio?

Branding activities indoor & outdoor.Graphics designing and creativity. Distribute drinking water bottle at different point of Dhaka city.Maintaining connectivity with listeners through organizing concerts, listeners party, prize giving or quiz winner ceremonies. Arranging programmers for our valuable clients.Outdoor on-air studio.Observing traffic week .Station & Rj promotion.Bill boards.TV commercial.Paper & magazine adverts .Partnership with commercial and non-commercial group event. Promote and participant in different government programs. Gift vouchers from participant companies like CONCORD, FIESTA restaurant, STAR- CINEPLEX.

MARKETING ACTIVITIES

Ice creamania 2014

Bijoyer Golpo 2014

CONCERT

Tissue Distribution

Sports BrandingBangladesh VS Pakistan

Sports BrandingBangladesh VS Pakistan

Event Partnership

Rally and Road Show World Telecommunication and Information Society Day17th May 2013

CORPORATE SOCIAL RESPONSIBILITIES OUTDOOR ACTIVITIES

Media Partnership

Traffic Week

Winter Clothes Distribution 2013-14at Lalmonirhat & Kurigram.

Eid Clothes Distribution 2013at Chittagong

AIDS

TRAFFICAWARENESS

DENGUE

ANTI-SMOKING

TREEPLANTATION

GREENENERGY

Bird Flu

BREASTFEEDING

BREASTCANCER

EVE-TEASING

ANTI-CORRUPTION

UNMOTHERLANGUAGE DAY

CORPORATE SOCIAL RESPONSIBILITIESON-AIR ACTIVITIES

OUR RESPECTED CLIENTS

ACHIEVEMENTS

Picchi KathaA Childrens program of Radio Today 89.6 fm Bangladesh has been awarded the best program 2013 by the Asia Pacific Broadcasting Union, ABU at their 50th General Assembly held in Vietnam recently.

unicef Meena Media Award 2013For Radio Journalism

Award from Rain Forum Water Aid Bangladesh 2013For Awareness campaign on Rainwater Harvesting System

unicef Meena Media Award 2012For Radio Journalism

HSBC THE DAILY STAR Climate Award 2011

Superbrand 2009 - 2011

unicef Meena Media Award 2011For Radio Journalism

PRIME BANK AWARD Best FM Radio 2010

Thank You

RADIO BROADCASTING FM ( BANGLADESH ) CO. LTD.34, Kemal Ataturk Avenue, Awal Centre 13/F & 19/F, Banani, Dhaka -1213, Bangladesh

+(880) 2 9820370-4

+(880) 2 9820369

+(880) 2 9821027

+(880) 2 9821486

info@radiotodaybd.fm

/RadioTodayFM89.6www.radiotodaybd.fm