Radio Station ResearchHeart Fm and BBC Radio 5 Live

Heart Fm“More Music Variety”

History of Heart • First began broadcasting on the 6th of september 1994.

• It’s the UK third independent regional radio station.

• The first song to be played on heart was “Something got me started” by simply red.

• Its original music format was soft adult contemporary with its old catchphrase “100.7 degrees cooler!”

• There are a total of 21 heart radio stations in the UK• 18 of them are owned by Global Radio • The other 3 are under a franchise.

Global Radio: Also own other radio stations for example capital and capital xtra, classic fm and smooth radio.

Ownership of heart

Notable Presenters.

• There are a total of 17 current presenters at heart each with their own unique show for example Mark Wright presents club classics on friday and saturday evening. And former spice girl Emma Bunton presents the saturday afternoon show with a variety of music.

• Other presenters for example are: Stephen Mulhern, Emma Willis, Jason Donovan and Marvin Humes who does the charts of a sunday evening.

Daily schedule

This is an example of the daily schedule at heart fm:

01:00am-04:00am is Simon Beale, 04:00am-06:00am is the early breakfast show with Jenni falconer, 06:00am-10:00am is the morning show presented by Rich and Zoey, 10:00am-01:00pm is Toby anstis, 01:00pm-04:00pm is Matt Wilkinson, 04:00pm-07:00pm is Dan Mills, 07:00pm-10:00pm is the last scheduled show of the day and is presented by Lucy Ellis.

Target Audience

• The Target audience of heart fm is between the age of 25-44 years old, and have targeted their shows for pretty most everyone. And they say that anyone from a husband, wife, parent or professional will enjoy the show.

Audience Figures

• 41% of hearts listeners are found in the target audience and are found in the age of 25-44 years old.

• 58% of hearts listeners are female and the other 42% are male.

• The average heart listener listens to an average of 7.2 hours each week.

Final Thoughts

By this information I have found out that heart fm is very popular and that it is broadcast all over the country and that most people in the UK can listen to it on the radio. Hearts audience are very loyal and they average about 7.2 hours a week listening time.

BBC Radio 5 Live“On digital and online this is BBC Radio 5 Live”

History

• First broadcast in 1994• Ran a 24 hour service• First audiences reached over

4 million• Rebranded in 2000• 5 live sports extra was

launched in 2002

OwnershipQuite simply, Radio 5 live is owned as

part of the BBC Corporation.

Notable PresentersSome notable presenters include:

• Adrian Chiles

• Peter Allen

• Dan Walker

• Kelly Cates

Daily ScheduleHere is a typical weekday schedule for radio 5 live:

0100 - 0500 - Up all Night, 0500 - 0515 - Morning Reports, 0515 - 0600 - Wake up to Money, 0600 - 0900 - 5 live breakfast, 0900 - 1000 - 5 live breakfast, 1000 - 1300 - 5 live daily, 1300 - 1600 - Afternoon edition, 1600 - 1900 - 5 live drive, 1900 -1930 - 5 live sport, 1930 - 2100 - 5 live (sport specific section that changes daily e.g 5 live olympics/ 5 live rugby world cup) 2100 - 2230 - 5 live sport, 2230 - 0100 - Coverage of the day’s main news stories.

However, radio 5 live’s schedule changes daily sports stories.

5 Live has a different weekend schedule, focused on live commentary for weekends.

Target audience• Heavy focus on sports and news rather than music

• Predominantly aimed at an older audience, most likely to be male and interested in sports.

• I imagine the typical 5 live listener to be male aged around 30-40, has a big interest in sports but too low of an income to regularly watch live games and so will listen to commentary instead.

Audience figuresSurvey period - March 2015 to June 2015

Total population covered - 53,575,000 (adults 15+)

Total listeners per week - 5,322,000 (adults 15+)

Hours per listener - 6.8 (hours per week)

Total hours listened - 36,436,000 (hours per week)

Radio 5 live Sports Extra

• launched in 2002 as a “sister-station” to radio 5 live

• First programme was commentary of Manchester United vs Sunderland

• Has limited competition regarding sports commentaries with Talksport being it’s main competitor.

Thoughts on the station

• Liked the sports commentaires• Found it too boring to listen to all the time• Lacked variety

Thoughts on what I found out

• Found it interesting as I assumed they would have a small audience but they can reach audiences of over 5 million users per week.

• I also liked the way that the station's programming is not rigid and is dependant on the day’s major sporting/news stories.

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