radio promo mobi m3 1
DESCRIPTION
mobile texting and revenueTRANSCRIPT
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“Empowering your Mobile Experience”
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The Next Communication Channel: Mobile Marketing and Beyond
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WHO WE ARE
MobiM3 – mobile media & marketing is a full-service mobile marketing agency that provides the following services:
• SMS or Text Message Marketing
• QR Codes (custom design)
• Mobile Websites
• Mobile Apps (Native and Web)
• m-Commerce
• Mobile Advertising
• Proximity Marketing
• Short Code Aggregator
• Location-based Mobile Social Media
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WHO WE ARE (continued)
― MobiM3 partners with companies to provide a strategic
mobile marketing plan to communicate brand or content
to a mass audience, targeted group or individual that is
designed to add value and to create a call-to-action or
response to engage consumers while building customer
loyalty.
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WHAT IS MOBILE MARKETING
o A Robust Lead Generation
o Builds an Accurate and Current Customer Database
o Company Branding
o Creates a Powerful Customer Loyalty Program
― Personal engagement with consumers on their mobile devices, which provides
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MOBILE MARKETING BENEFITS
o Strong Delivery – Messages delivered instantly, 94% read rate
o Easy to Use – Most interactions in one or two clicks
o Instant Response – Coupons, Links and QR Codes acted upon
o Creates database – Consumer opt-in
o Customizable – Limited only by creativity
o Tractable – Proven results of marketing campaign
o Creates a Powerful Customer Loyalty Program – ongoing marketing efforts
o Scalable – Can use several platforms, with room for growth
o Cost Effective – Cost of Entry in the $, not the $,$$$
― By creating an emotional bond between the customer & brand
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According to technology research firm Gartner, by 2012 half of the U.S. Population, approximately
160,000,000 people, will have used their mobile devices to download coupons
and make online purchases. - CNN.com, 8.13.09
QUICK STATS 55% of Americans between 18 and 24 years old have used a mobile
phone to aid in their shopping process in the last year. - Retrevo Research Group, 2.11.10
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Mobile Marketing is a Game Changer
• Text messaging is being used not only as a Promotional Tool, but also a Sales Tool.
• What was once a cost center to advertise and market has now become a revenue center.
• Mobile Marketing is a hit with Advertisers.
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Mobile Marketing Strategies
• Run a contest prompting listeners to text your keyword to our short code for a chance to win free prizes and merchandise from sponsors.
• Send a mass text message inviting your listeners to special events and appearances, showing their text message to gain free entry.
• Announce a promotion to text your keyword to
our short code to receive coupon for discount.
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Promotional Tool – Here’s how it works
RADIO / TV
ADVERTISING PRODUCTS DISTRIBUTION
Radio/TV – Announces promotion with a call to action (text keyword to short code) to win a prize or discount
Advertising Sponsor – Provides the promotional item and/or discount and covers cost of campaign
Distribution - Where the prize or item is redeemed via website
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Sales Tool – Here’s how it works (continued)
Return on Investment for Advertiser
Locations Opt Ins Per Day Promotion Channels
1 2000 3
Redemption Rate
Average Transaction Cost Per Text
7% $ 149.99 0.085
Days 14
Opt Ins 28000
Redemptions 5880
Cost $ 7,140.00
Profit $ 874,801.20
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Revenue Share
Mobile and Radio Station
1 RADIO PROFIT
COST TO ADVERTISER $ 7,140.00 $ 446.25
PROFIT TO ADVERTISER $ 874,801.20 $ 54,675.08
TOTAL $ 55,121.33
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Contact Swagg Media, Inc Craig Nobles, CEO
310.722.5668
Contact mobiM3, Inc
Tina LeBlanc, CEO 949.278.7299