radio promo mobi m3 1

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mobile texting and revenue

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Page 1: Radio Promo Mobi M3 1
Page 2: Radio Promo Mobi M3 1

“Empowering your Mobile Experience”

Page 3: Radio Promo Mobi M3 1

The Next Communication Channel: Mobile Marketing and Beyond

Page 4: Radio Promo Mobi M3 1

WHO WE ARE

MobiM3 – mobile media & marketing is a full-service mobile marketing agency that provides the following services:

• SMS or Text Message Marketing

• QR Codes (custom design)

• Mobile Websites

• Mobile Apps (Native and Web)

• m-Commerce

• Mobile Advertising

• Proximity Marketing

• Short Code Aggregator

• Location-based Mobile Social Media

Page 5: Radio Promo Mobi M3 1

WHO WE ARE (continued)

― MobiM3 partners with companies to provide a strategic

mobile marketing plan to communicate brand or content

to a mass audience, targeted group or individual that is

designed to add value and to create a call-to-action or

response to engage consumers while building customer

loyalty.

Page 6: Radio Promo Mobi M3 1

WHAT IS MOBILE MARKETING

o A Robust Lead Generation

o Builds an Accurate and Current Customer Database

o Company Branding

o Creates a Powerful Customer Loyalty Program

― Personal engagement with consumers on their mobile devices, which provides

Page 7: Radio Promo Mobi M3 1

MOBILE MARKETING BENEFITS

o Strong Delivery – Messages delivered instantly, 94% read rate

o Easy to Use – Most interactions in one or two clicks

o Instant Response – Coupons, Links and QR Codes acted upon

o Creates database – Consumer opt-in

o Customizable – Limited only by creativity

o Tractable – Proven results of marketing campaign

o Creates a Powerful Customer Loyalty Program – ongoing marketing efforts

o Scalable – Can use several platforms, with room for growth

o Cost Effective – Cost of Entry in the $, not the $,$$$

― By creating an emotional bond between the customer & brand

Page 8: Radio Promo Mobi M3 1

According to technology research firm Gartner, by 2012 half of the U.S. Population, approximately

160,000,000 people, will have used their mobile devices to download coupons

and make online purchases. - CNN.com, 8.13.09

QUICK STATS 55% of Americans between 18 and 24 years old have used a mobile

phone to aid in their shopping process in the last year. - Retrevo Research Group, 2.11.10

Page 9: Radio Promo Mobi M3 1

Mobile Marketing is a Game Changer

• Text messaging is being used not only as a Promotional Tool, but also a Sales Tool.

• What was once a cost center to advertise and market has now become a revenue center.

• Mobile Marketing is a hit with Advertisers.

Page 10: Radio Promo Mobi M3 1

Mobile Marketing Strategies

• Run a contest prompting listeners to text your keyword to our short code for a chance to win free prizes and merchandise from sponsors.

• Send a mass text message inviting your listeners to special events and appearances, showing their text message to gain free entry.

• Announce a promotion to text your keyword to

our short code to receive coupon for discount.

Page 11: Radio Promo Mobi M3 1

Promotional Tool – Here’s how it works

RADIO / TV

ADVERTISING PRODUCTS DISTRIBUTION

Radio/TV – Announces promotion with a call to action (text keyword to short code) to win a prize or discount

Advertising Sponsor – Provides the promotional item and/or discount and covers cost of campaign

Distribution - Where the prize or item is redeemed via website

Page 12: Radio Promo Mobi M3 1

Sales Tool – Here’s how it works (continued)

Return on Investment for Advertiser

Locations Opt Ins Per Day Promotion Channels

1 2000 3

Redemption Rate

Average Transaction Cost Per Text

7% $ 149.99 0.085

Days 14

Opt Ins 28000

Redemptions 5880

Cost $ 7,140.00

Profit $ 874,801.20

Page 13: Radio Promo Mobi M3 1

Revenue Share

Mobile and Radio Station

1 RADIO PROFIT

COST TO ADVERTISER $ 7,140.00 $ 446.25

PROFIT TO ADVERTISER $ 874,801.20 $ 54,675.08

TOTAL $ 55,121.33

Page 14: Radio Promo Mobi M3 1

Contact Swagg Media, Inc Craig Nobles, CEO

310.722.5668

Contact mobiM3, Inc

Tina LeBlanc, CEO 949.278.7299