radio profile - today's homeowner...
TRANSCRIPT
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RADIO PROFILE
8/2018
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RADIO PROFILE
FASTEST-GROWINGHOME IMPROVEMENT RADIO PROGRAMMING IN THE U.S.
RADIOSHOW AIRING ON 260+ STATIONS
TIPS AIRING ON 150+ STATIONS
94% 97%
64% female36% male
$52,900 medianincome
97% ownhomes
92% of listeners are
age 35+
take action after listening to Today’s Homeowner Radio. (64% have used tips & ideas in their own homes and 46% go online to search more about a featured product or brand.)
have bought (45%) or would consider buying (52%) a product featured on Today’s Homeowner.
Weekly 2-Hour Radio Show
:90 TIPS for Today’s Homeowner Vignettes
Sources: Today’s Homeowner Audience Survey & 2017 Independent Audience Research by Research Solutions Inc.