radio industry advertising snapshot – march 2014

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Radio Monthly Report Mar14

Post on 14-Sep-2014

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A snapshot of the Radio Industry – March, 2014. Find out who’s leading the industry with radio campaigns? Who’s getting the best return from radio? RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the month of March, 2014. It covers top advertisers, categories, brands and FM Channels and their % share in total advertising in terms of minutes. The report also focuses on share of FM channels, share of each genre and ad-spend split over the time slots. Analysis: Media Miles – Radio Tracking Note: Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.

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Page 1: Radio Industry Advertising Snapshot – March 2014

RadioMonthly Report Mar14

Page 2: Radio Industry Advertising Snapshot – March 2014

Analysis: Media Miles – Radio Tracking

Note: Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.

About Media MilesLaunched Pakistan’s first digital, Radio Advertising Monitoring Service in 2007, starting with 9 Radio stations in 2 Cities (Karachi and Lahore). In the second quarter of 2008, Media Miles expanded its base to 28 Radio Stations in 3 Cities (Karachi, Lahore and Islamabad) and currently monitoring 37 stations in 6 cities (Adding Hyderabad, Multan and Faisalabad)

About the Report

Page 3: Radio Industry Advertising Snapshot – March 2014

Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.

SNAPSHOT

• Telecom topped in the advertising category followed by Beverages and Food in March, 2014.

• Unilever Pakistan was the top Advertiser in February, 2014

• Clear was the top advertised brand

Page 4: Radio Industry Advertising Snapshot – March 2014

Last Month Rank

No. CATEGORIES (MINS)(%)

2 1 Telecom 14.9

3 2 Beverages 13.4

4 3 Food 10.9

1 4 Shampoos 8.9

- 5 Hotel & Restaurants 6.1

- 6 Garments 5.2

- 7 Websites 4.4

8 8 Financial Institutions 4.3

- 9 Government 4.2

- 10 Shoes 3.0

*Top 10 Categories contributed 75.3% of the total Ad Volume.

INDUSTRY TOP 10 [CATEGORY]

(BASED ON NUMBER OF MINUTES)

Page 5: Radio Industry Advertising Snapshot – March 2014

Last Month Rank

No. CORPORATIONS(MINS)

(%)

1 1 Unilever Pakistan 11.7

2 2 Nestle Pakistan 8.0

10 3 Coca Cola 6.7

6 4 Telenor 6.2

3 5 Pepsi 5.4

- 6 OLX 4.4

- 7 Mc Donalds 3.7

5 8 Ufone GSM 3.6

7 9 China Mobile 2.6

- 10 AlKaram Studio 2.4

INDUSTRY TOP 10 [Advertisers]

(BASED ON NUMBER OF MINUTES)

Page 6: Radio Industry Advertising Snapshot – March 2014

INDUSTRY TOP 10 [BRANDS]

(BASED ON NUMBER OF MINUTES)

Last Month Rank

No. BRANDS(MINS)

(%)

1 1 Clear 4.7

2 2 Nestle Cerelac 4.7

- 3 OLX 4.4

- 4 McDonalds 3.7

9 5 Talkshawk 3.6

- 6 Coca Cola 3.3

- 7 Lays 2.7

6 8 Zong 2.6

4 9 Ufone 2.6

- 10 Djuice 2.6

Page 7: Radio Industry Advertising Snapshot – March 2014

Trend AnalysisFeb-Mar 2014

Advertising in Minutes*

Based on 28 Radio Stations in 6 Cities

Page 8: Radio Industry Advertising Snapshot – March 2014

Share in Millions

Trend AnalysisFeb-Mar 2014

Based on 28 Radio Stations in 6 Cities

Page 9: Radio Industry Advertising Snapshot – March 2014

TIME BAND SHAREAdvertising in Minutes

Morning and Evening time slot attracted more advertisers throughout all cities

Page 10: Radio Industry Advertising Snapshot – March 2014

CITY WISE SHARE%Share of Advertising

Page 11: Radio Industry Advertising Snapshot – March 2014

FM Channels ShareAdvertising in Minutes

• Total spent in March, 2014 was PKR 93,900,493 /-• Total Minutes of Advertising ran were 40,872 (minutes)

Page 12: Radio Industry Advertising Snapshot – March 2014

Average Nos. of Ads / Day

An average of 2,642 ads were aired in Karachi on FM stations per day

Page 13: Radio Industry Advertising Snapshot – March 2014

THE ENDTHE END

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Mr. Nasir ud Din [email protected] [email protected]

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