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Radio at the Edge
Chris Lawson
Brand Director
More of our community is engaging with us and LISTENING where they want to.
•53 methods to listen to Absolute Radio.•49% of our national listening is via a digital platform.•We are pushing this aggressively•“Go where the audience are”.
The Absolute.iAmp
8 days of brand promotion
Over 100,000 installs so far and now averaging 24,000 launches per week
Absolute Radio Network’s streaming was bigger than BBC Radio 2 in May
4,455,0344,665,970
3,833,154
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
AR Network BBC Radio 1 BBC Radio 2
Streamed Hours
May-09
What we learnt
• Launch fast
• Allow the recommended time for the approval process
• Stability and robustness is essential
• You attract an ABC1 audience
• Put ALL your efforts behind it
• Don’t get depressed at all the one star ratings!
3700 comments
The Absolute.iAmp soon on Android
The Absolute Radio LiveAmp for the iPhone
Since launch…..
