radio fact or fiction
DESCRIPTION
What you think you know about radio advertising may not be so. Let us help you separate the facts from fiction. More at www.PortlandRadioGroup.comTRANSCRIPT
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Radio Fact or Fiction?
What You Know About Radio Advertising May Not Be So
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Radio Fact or Fiction?
Morning Drive Time Is When Most People Listen To Radio
Fact or Fiction?
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Radio Fact or Fiction?
FICTION!More people listen to radio between 10am and 3pm than at any other time of the day. Morning drive time ranks third.
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Radio Fact or Fiction?
Radio listening levels are highest during the summer
Fact or Fiction?
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Radio Fact or Fiction?
FICTION!Radio listening levels remain constant during every season of the year
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Radio Fact or Fiction?
Radio listening has not changed since the invention of the iPod, iPhone, and iPad
Fact or Fiction?
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Radio Fact or Fiction?
FACT!Every year since 2002, the year the first iPod went on sale, radio has consistently reached 93% of Americans.
Radio Reach 2002
Radio Reach 2013
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Radio Fact or Fiction?
50% of radio listeners change stations when the commercials come on
Fact or Fiction?
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Radio Fact or Fiction?
FICTION!More than 9-out-of-10 listeners stay tuned to a radio station during an entire commercial break.
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Radio Fact or Fiction?
Seniors are more likely to be radio listeners than millennials.
Fact or Fiction?
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Radio Fact or Fiction?
FICTION!By far, more millennials are reached by radio than seniors.
92%
Millennials
Age 12-34 95%
Generation X
Age 35-49
94%
Baby Boomers
Age 50-64 86%
Seniors
Age 65+
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Radio Fact or Fiction?
More than 1/2 of all Americans listen to radio between 7pm and midnight.
Fact or Fiction?
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Radio Fact or Fiction?
FACT!During TV’s primetime, more than ½ of all Americans listen to the radio.
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Radio Fact or Fiction?
At work audio listening is dominated by online audio
Fact or Fiction?
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Radio Fact or Fiction?
FICTION!Traditional AM/FM radio still dominates in-office listening.
AM/FM Radio
Digital Audio
Internet Radio
AM/FM Stream
CDs Piped-In Satellite Radio
Other0%
5%
10%
15%
20%
25%
30%
35%
40%% of Office Workers Who Use Audio
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Radio Fact or Fiction?
Slide 2/3: Source: RADAR ® 118, September 2013 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume Estimates, All Radio) Slide 4/5: Source: RADAR ® 114, 115, 116, 117, 118 - September 2012, December 2012, March 2013, June 2013, September 2013 (C)Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume Estimates, All Radio) Slide 6/7: Source RADAR 2002-2012 Slide 8/9: Source: What Happens When The Spots Come On? 2011 Edition; Arbitron, Mediad Monitors, and Coleman Media Research Slide 10/11: Source: Radio By The Numbers, Fall 2013; Nielsen. Slide 12/13: Source: RADAR ® 118, September 2013 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume Estimates, All Radio) Slide 14/15: Source: What’s Working At Work, September, 2013; Edison Research.
Where the Information Comes From
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Radio Fact or Fiction?
What You Know About Radio Advertising May Not Be So