Radio Radio CommercialsCommercials

Tips for writing effective Radio adsTips for writing effective Radio ads

Know the target audienceKnow the target audience Get lots of ideasGet lots of ideas Decide if it will be narrative, drama, Decide if it will be narrative, drama,

dialogue etc.dialogue etc. Try a one-sentence ideaTry a one-sentence idea Grab the listener in the first 5 secondsGrab the listener in the first 5 seconds Know your product/causeKnow your product/cause Dialogue must be done extremely wellDialogue must be done extremely well

Tips for writing effective Radio Tips for writing effective Radio adsads

Write clearly & conciselyWrite clearly & concisely Use a stopwatch & read SLOWLYUse a stopwatch & read SLOWLY Proof read script out loudProof read script out loud Use SFX sparinglyUse SFX sparingly Avoid too much background noiseAvoid too much background noise Keep the tone of your ad consistent Keep the tone of your ad consistent

throughout.throughout. Make “call to action” clear.Make “call to action” clear.

Tips for writing effective Radio Tips for writing effective Radio adsads

Keep the message focused and Keep the message focused and understandable.understandable.

Wording should be concise and to the Wording should be concise and to the point.point.

Get right to the point. No time for small Get right to the point. No time for small talk in 30 secondstalk in 30 seconds

The listener can’t rely on visual clues to The listener can’t rely on visual clues to help understand your message.help understand your message.

Wording must be visualWording must be visual