radio commercial production
TRANSCRIPT
![Page 1: Radio Commercial Production](https://reader038.vdocuments.us/reader038/viewer/2022100807/587ab0381a28abed218b6101/html5/thumbnails/1.jpg)
Crémeux
SurprisèChocolat de
toilette
![Page 2: Radio Commercial Production](https://reader038.vdocuments.us/reader038/viewer/2022100807/587ab0381a28abed218b6101/html5/thumbnails/2.jpg)
About Us Our glorious brand name is Crémeux and it is the
manufacturer of luxury chocolate bars.
Our job rules include of Lewis is the sound
editor and will be doing some of the voice
over, Charlotte is the Commercial designer,
and Fenn is the Media Buyer and Market
Researcher.
Lewis
Kitchenham
Charlotte Anna
Lodge Fenn Bradley
![Page 3: Radio Commercial Production](https://reader038.vdocuments.us/reader038/viewer/2022100807/587ab0381a28abed218b6101/html5/thumbnails/3.jpg)
Client Brief 1:
You have been employed by Palmers Confectionary UK to devise a package of 2 radiocommercials that total 40-60 seconds advertising a new chocolate bar you may choose whatthe chocolate bar is.
Target Audience:
Your audience is Demographic grade E students who attend college and have a part time job.They are enthusiastic about the subjects they love and want to ask questions so they knowhow to raise their grades. They aspire to apprenticeships or university courses that will helpthem have successful careers. They are always on the go and need sustenance in the form ofeasy to carry, affordable tasty snacks and also like to indulge in luxury snacks in their freetime when socialising with friends. Depending on their musical tastes they listen to Kiss FM,Kerrang, Choice and Capital FM.
Our Brief
![Page 4: Radio Commercial Production](https://reader038.vdocuments.us/reader038/viewer/2022100807/587ab0381a28abed218b6101/html5/thumbnails/4.jpg)
Competition
Our main completion would be Galaxy, Lindt or Thornton's as these are also luxury chocolate
companies.
![Page 5: Radio Commercial Production](https://reader038.vdocuments.us/reader038/viewer/2022100807/587ab0381a28abed218b6101/html5/thumbnails/5.jpg)
USP
Our unique selling point is the cooking dough pieces floating in luxurious creamy filling.
Idea no.1 for our radio advert.Essex girl in super market deciding on what chocolate bar to get for her boyfriend. The French Crémeux man comes on, and tells the girl
why to but Crémeux Surprisè in an awesome accent.
Second advert, man is duty free and he wants to get a chocolate bar for his mum.
Crémeux man comes on speakers in airport in sexy French accent and tells man about the awesome Surprisè bar and why he should
buy it.
![Page 6: Radio Commercial Production](https://reader038.vdocuments.us/reader038/viewer/2022100807/587ab0381a28abed218b6101/html5/thumbnails/6.jpg)
Purpose of our advert!
6
The purpose of our advert is to create an ear
catching production that’ll make our target
audience wanting to discover the mouth watering
taste of ‘Cremeux Surprise’