Crémeux

SurprisèChocolat de

toilette

About Us Our glorious brand name is Crémeux and it is the

manufacturer of luxury chocolate bars.

Our job rules include of Lewis is the sound

editor and will be doing some of the voice

over, Charlotte is the Commercial designer,

and Fenn is the Media Buyer and Market

Researcher.

Lewis

Kitchenham

Charlotte Anna

Lodge Fenn Bradley

Client Brief 1:

You have been employed by Palmers Confectionary UK to devise a package of 2 radiocommercials that total 40-60 seconds advertising a new chocolate bar you may choose whatthe chocolate bar is.

Target Audience:

Your audience is Demographic grade E students who attend college and have a part time job.They are enthusiastic about the subjects they love and want to ask questions so they knowhow to raise their grades. They aspire to apprenticeships or university courses that will helpthem have successful careers. They are always on the go and need sustenance in the form ofeasy to carry, affordable tasty snacks and also like to indulge in luxury snacks in their freetime when socialising with friends. Depending on their musical tastes they listen to Kiss FM,Kerrang, Choice and Capital FM.

Our Brief

Competition

Our main completion would be Galaxy, Lindt or Thornton's as these are also luxury chocolate

companies.

USP

Our unique selling point is the cooking dough pieces floating in luxurious creamy filling.

Idea no.1 for our radio advert.Essex girl in super market deciding on what chocolate bar to get for her boyfriend. The French Crémeux man comes on, and tells the girl

why to but Crémeux Surprisè in an awesome accent.

Second advert, man is duty free and he wants to get a chocolate bar for his mum.

Crémeux man comes on speakers in airport in sexy French accent and tells man about the awesome Surprisè bar and why he should

buy it.

Purpose of our advert!

6

The purpose of our advert is to create an ear

catching production that’ll make our target

audience wanting to discover the mouth watering

taste of ‘Cremeux Surprise’