radio advertising monthly report - october 2014
TRANSCRIPT
RadioMonthly Report October 2014
Analysis: Media Miles – Radio Tracking
Note: Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.
About Media MilesLaunched Pakistan’s first digital, Radio Advertising Monitoring Service in 2007, starting with 9 Radio stations in 2 Cities (Karachi and Lahore). In the second quarter of 2008, Media Miles expanded its base to 28 Radio Stations in 3 Cities (Karachi, Lahore and Islamabad) and currently monitoring 38 stations in 6 cities (Adding Hyderabad, Multan and Faisalabad)
About the Report
Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.
SNAPSHOT
• Telecom topped the advertising on Radio followed by NGO and Beverages-CSD in October 2014.
• Telenor was the top advertiser in October 2014.
• Telenor 3G Label was the top advertised brand.
Last Month Rank
No. CATEGORIES(MINS)
(%)
1 1 Telecom 18.7
- 2 NGO 8.1
7 3 Beverages-CSD 7.7
- 4 Confectionery 7.2
2 5 Detergent 4.9
- 6 Cell Phones 4.6
8 7 Petroleum 4.2
- 8 Soaps 4.1
6 9 Financial Services 3.4
- 10 Financial Branchless Banking 3.4
*Top 10 Categories contributed 63.3% of the total Ad Volume.
INDUSTRY TOP 10 [CATEGORY]
(BASED ON NUMBER OF MINUTES)
Last Month Rank
No. CORPORATIONS(MINS)
(%)
2 1 Telenor 11.8
1 2 Unilever Pakistan 11.3
- 3 Hilal Confectionery 6.8
- 4 Alif Ailaan 6.0
5 5 Pepsi 4.3
10 6 Coca Cola 3.5
- 7 Samsung 3.4
8 8 Mobilink 2.8
- 9 Procter & Gamble 2.3
- 10 Nishat Lennon 2.0
INDUSTRY TOP 10 [Advertisers]
(BASED ON NUMBER OF MINUTES)
INDUSTRY TOP 10 [BRANDS]
(BASED ON NUMBER OF MINUTES)
Last Month Rank
No. BRANDS(MINS)
(%)
- 1 Telenor 3G 7.8
9 2 Hilal Cake 6.8
- 3 Alif Ailaan 6.0
- 4 Pepsi Cola 4.3
- 5 Lifebuoy Soap 4.1
1 6 Surf Excel 3.5
- 7 Pakistan Polio Eradication 2.9
- 8 Easy Paisa 2.6
- 9 Pantene 2.3
8 10 Mobilink 3G 2.1
INDUSTRY TOP 10 [CAMPAIGNS]
(BASED ON NUMBER OF MINUTES)
No. CAMPAIGNS ORGANIZATIONS(MINS)
(%)
1 Har Pal Meetha Song Hilal Confectionery 6.0
2 Pepsi PO Sep 10 Pepsi 4.2
3 Global Hand Washing Day 15th Oct. 2014 Unilever Pakistan 4.0
4 New & Improved Unilever Pakistan 2.5
5 Quality Network Telenor 2.2
6 With Oil Qualities Procter & Gamble 2.2
7 Nishal 30 Sec Nishat Lennon 2.0
8 3 Day Offer In Rs.35 Telenor 1.5
9 Teachers Training (Haider) Alif Ailaan 1.5
10 Functional Radio – 20 Tapal Tea 1.5
Total Minutes: 41,354
Trend AnalysisJanuary - October 2014
Advertising in Minutes*
Based on 28 Radio Stations in 6 Cities
Trend AnalysisSep – Oct 2014
Advertising in Minutes*
Based on 28 Radio Stations in 6 Cities
Share in Millions
Trend AnalysisSep - Oct 2014
Based on 28 Radio Stations in 6 Cities
FM Channel ShareAdvertising in Minutes
Sep – Oct 2014
TIME BAND SHAREAdvertising in Minutes
Evening time and Morning time slot attracted more advertisers throughout all cities
• Morning Time 8 am – 10 am • House Show / Life Style 11 am – 01 pm • Afternoon Drive 1 pm – 3 pm • Pre – Drive Time 3 pm – 5 pm • Drive Time Evening 5 pm – 7 pm • Late Evening 7 pm – 10 pm • Night Time 10 pm – 12 am • Early Night 12 am – 1 am • Late Night 1 am – 7 am
CITY WISE SHARE%Share of Advertising
Average Nos. of Ads / Day
An average of 2,989 ads were aired in Karachi on FM stations per day
THE ENDTHE END
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