WHAT CREATIVE DECISIONS DID YOU HAVE TO

MAKE TO SOLVE PROBLEMS AND HOW DID THIS

DEPART FROM YOUR ORIGINAL PLAN?

QUESTION 1

I didn’t have to make many creative changes. This was because

I knew exactly the type of sound I was looking for and this made

it easier when it came to importing them into the advert. I also

knew where I would be sourcing the sounds from. We mainly

stuck to the plan, so there wasn’t many creative decisions to make. The only thing we had to change, was that we didn’t

have a bell. This was because we couldn’t find one that was

copyright free.

BOTH INDIVIDUALLY AND WORKING WITH

OTHERS HOW DID YOU WORK AND WHAT

CHALLENGES DID YOU FACE?

QUESTION 2

Individually, I worked rather well. I knew what sounds I wanted,

and I worked to the best of my ability. Everything in essence, was

a challenge. I didn’t do GCSE Media, so I was un-familiar with the

software, so that put a big barrier into the editing of the radio

advert. I found working with others to be really easy. This was

because I naturally work well with people. My partner and I were

both inexperienced with the software, but we worked together

to get to grips with it. We both knew what we wanted to do in

the advert, so that made it easier.

WHAT ADVERTISING TECHNIQUES DID YOU USE

TO HOOK YOUR INTENDED TARGET AUDIENCE?

QUESTION 3

We used a few advertising techniques. It was mainly done through the use of the emphasis on the 25% off sale, and the fact that the nice dress was bought from Shop 101, and was at a cheap price. We also limited it down to be 31 seconds. This would mean that it is short, and sweet, and people are likely to remember it. At the end of the advert, there is a tagline “Offers you don’t want to miss”. This sums up the purpose of the advert, and it reminds people that there is a sale on in the shop. We also used the stereotype of girls, and the fact that they typically like to go shopping, and that they are close to their Mum’s.

HOW DID TECHNOLOGY ENABLE THE CREATIVE

PROCESS? WAS IT DIFFICULT TO USE ANY OF

THE EQUIPMENT AND DID YOU LEARN ANY

SKILLS?

QUESTION 4

Technology hindered the creative process. This was because

neither of us were experienced in using any of the software, so

most of our time was spent trying to get to grips with it. We easily

recorded the advert; it was the editing that was the problem.

We found it difficult to speed things up- such as the terms and

conditions at the end of the advert (if we had said it quickly, it

would not have sounded professional, however if we just

speeded it up, it would). Every time we edited the sound to

speed up, the pitch would become higher. I learnt how to

import sound into the bed, and the importance of having it at

the right volume.

WHAT CONVENTIONS OF RADIO ADVERTS

HAVE YOU USED OR NOT USED AND WHY?

QUESTION 5

We didn’t use a catchy jingle. This was mainly because we had

two other different sounds, and to have a catchy jingle in the

background wouldn’t sound right, and the advert would sound too

“busy”. You also would struggle to hear the voiceovers from the

three different characters. (However, in between, the two sound

effects, we did have some upbeat Latin music playing in the bed).

The bedded music was non diegetic. This means that the

voiceovers in the background can’t hear it. There was also no

anchor. This was because it wouldn’t have appealed to our target

audience, and didn’t suit the purpose of the advert.

WHAT OR WHO ARE YOU REPRESENTING IN

YOUR ADVERT AND HOW?

QUESTION 6

The advert itself is representing a clothes shop aimed at

young people- particularly girls. This is represented through the choice of the voiceovers. They are all female

characters, and I don’t think that it appeals to men due to

this. Also, the use of upbeat music shows that it is supposed

to be aimed at a younger audience. Typically, adverts for

older people would include a slower, steadier beat. Women shopping is also a very large stereotype, so you

would expect it to be a woman.

WHAT FEEDBACK DID YOU GET AND DID THIS

HELP YOU REALISE ANYTHING ABOUT YOUR

PRODUCT?

QUESTION 7

We got mainly positive feedback. People liked the fact that there was more than one voiceover character. They liked this

because it made it more interesting. They also liked the fact

that it was mainly set in a school. This was because they felt like

the characters were more relatable, and thus meaning that

the advert became more interesting. They liked the fact that the advert contained more than one setting. This made it

unusual. They liked the music in the background, because it is

upbeat and it makes it interesting. We also were told that we

should relate to the The final feedback that I received was

that the final voiceover was too quick- this made it difficult to

understand, and would be easier if it was slowed down a little

bit.