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DESCRIPTION
A guide to social media for people trying to get into the radio industry - both for themselves and their shows...TRANSCRIPT
Getting SocialMatt Deegan (@matt) from Folder Media
(@folder)
Then:Student Radio
Radio AcademyGWR GroupGCap Media
Now: Folder Media
Consultancy & Services
DAB MultiplexesFun Kids
1.Social for You2.Social for Listeners
1.Social for You
Does your online presence help define you?
CVs are not the only things I look at
tom watts radio
Everyone Stand Up!
twitter handles….
Skills & Experience(and to see if you’re a dick)
LinkedInProfessional Profile
Tidy profile/Good picUp to date
Describe and link to your skills and experience
FacebookWhat’s Public?
Have a great header and profile picRe-classify most things as Friends or Friends
of FriendsCreate ‘Public’ posts that better define you
TwitterYour Public Persona
Have a name that identifies youGet a good profile picture
Have an up-to-date bio that explains who your areLink to somewhere relevant
Say where you live2/3rds of your posts should define you
(the others should be fun)
YouTube & SoundCloudDemonstrate Skills
Have tidy profilesJust material you’re happy withUse them to broaden your story
2. Social for Listeners
Why does radio bother with social media?
Reach and Hours
Reach = more people listeningHours = people listening longer
How To Drive Reach?
Reach can bedriven by sharing
Likes, Shares, Retweets, Loves, Re-Tumbling
How To Drive Hours?
Hours growth comes from people listening longer or
coming back multiple times
Drive hours through:cross-promotion and
appointments to listen
Matt Deegan (@matt) from Folder Media
(@folder)