RADIO 4 RESEARCH

By Lisa Figueira

CONTENTS CLICK FOR APPROPRIATE PAGE…

W

h

o

L

i

s

t

e

n

s

t

o

i

t

?

P

roduction Process

K

ey presenters

W

hat makes then successful?

T

he purpose and aims of the BBC?

W

ho owns the BBC?

R

adio 4

WHO LISTENS TO IT?

W

ith a wide variety of programs that suite both men and women radio

4 has a well balanced audience base ranging mainly of men and

women aged 35 and over but also having a reasonable percentage of

13% who are under 35.

R

adio 4 states that “Radio 4 is a station for anyone interested in

intelligent speech. Its schedule is packed with the most insightful

journalism, the wittiest comedy, the most fascinating features and

the most compelling drama and readings anywhere in UK radio.” Back to contents

PRODUCTION PROCESS

“

Many Radio 4 programs are pre-recorded. Programs transmitted

live include daily programs such as Today, Woman's Hour,

consumer affairs program You and Yours, and the music, film,

books, arts and culture program Front Row. Continuity is generally

managed from BBC Broadcasting House whilst news bulletins,

including the hourly summaries and longer programs such as the

Six O'clock News and Midnight News, and news programs such as

Today, The World at One and PM come from the BBC News Centre

at Television Centre in White City.” Back to contents

KEY PRESENTERS

K

ey presenters include:

C

hris Aldridge and Harriet Cass as Senior Announcers

P

eter Donaldson and Brian Perkins and Newsreaders

J

im lee, Neil Nunes, Howard Philpott, Caroline Nicholls and Matthew Exell as

Continuity Announcers.

A

nd Gwyneth Williams as the controller. Back to contents

WHAT MAKES RADIO 4 SUCCESSFUL?

R

adio 4 is made successful by knowing how to set out its show schedule so

that they get the maximum amount of listeners they can for that show, and

that they are part of the desired target audience.

B

y making sure that they place the main news at the beginning of the day

when people are waking up and driving to work, and the majority of their

soap operas in the evening when people are home from work and maybe

listening to the radio while making dinner or reading the news paper this

ensures that radio 4 has its maximum amount of listeners therefore making

it successful. Back to contents

WHO OWNS THE BBC?

“

The BBC is a 'public corporation': neither a private

corporation nor a government department. The high

ideal is that it is held in trust for the public of the UK

by the BBC Trust.”

S

o the BBC is funded by the Tax Payers and the Public. Back to contents

1

. Inform, educate and entertain through

great programmes and services that

audiences love

2

. Build and strengthen a digital public

space, open to all and independent of

political and commercial interests

3

. Deliver greater value to audiences

4

. Enable our people to deliver

outstanding results for our audiences

WHAT ARE THE PURPOSE AND AIMS OF THE BBC?

Our mission

To enrich people's lives with programmes and services that inform, educate and entertain.

Our vision

To be the most creative organisation in the world.

Our values

Trust is the foundation of the BBC: we are independent, impartial and honest.

Audiences are at the heart of everything we do.

We take pride in delivering quality and value for money.

Creativity is the lifeblood of our organisation.

We respect each other and celebrate our diversity so that everyone can give their best.

We are one BBC: great things happen when we work together.Back

to contents

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THE END

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