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Radical Approaches to Social Media (that students actually like) @SimonTheTam

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Page 1: Radical Approaches to Social Media that Students Actually Like

Radical Approaches to Social Media (that students actually like)

@SimonTheTam

Page 2: Radical Approaches to Social Media that Students Actually Like

WHY SOCIAL?

¤  Develop a reputation/credibility

¤  Network/community building

¤  Increase enrollment/engagement

¤  Promote events, resources, departments, staff

¤  Alumni engagement

¤  Etc.

Page 3: Radical Approaches to Social Media that Students Actually Like

Everything I Know About Marketing Comes From Being a “Rockstar” From survival to success

Page 4: Radical Approaches to Social Media that Students Actually Like

How I Created My Own Brand

Page 5: Radical Approaches to Social Media that Students Actually Like

What Makes Your College Different?

Page 6: Radical Approaches to Social Media that Students Actually Like

The Right Social Media Channels

Page 7: Radical Approaches to Social Media that Students Actually Like

Choosing Social Media

¤  Popularity

¤  Goals

¤  Audience

¤  Engagement

¤  Influence

Page 8: Radical Approaches to Social Media that Students Actually Like

Social Media Based on Their Goals

¤  What would motivate a potential or current student to engage with your social media?

¤  What is competing with their competition?

Page 9: Radical Approaches to Social Media that Students Actually Like

Nontraditional Channels

Page 10: Radical Approaches to Social Media that Students Actually Like

Underutilized Channels

Page 11: Radical Approaches to Social Media that Students Actually Like

Codeswitching & Social Media

¤  Be Transparent

¤  Search First

¤  Listen

¤  Their Language

¤  Never Stop Learning

Page 12: Radical Approaches to Social Media that Students Actually Like

Content Creation/Curation

¤  The power of blogging

¤  Guest Columns

¤  HARO

¤  Quora/Linkedin Questions

Page 13: Radical Approaches to Social Media that Students Actually Like

Reputation Management Tools

¤  Google Alerts (web)

¤  Icerocket (blogs)

¤  Social Mention (sentiment)

¤  Topsy (archived social)

¤  Hootsuite/Tweetdeck (social stream)

Page 14: Radical Approaches to Social Media that Students Actually Like

Driving Engagement

¤  The 80/20 Rule

¤  Facebook Algorithm

¤  When to Hashtag

¤  Talking Like a Real Person (brand personality)

¤  The Social Media dashboard

Page 15: Radical Approaches to Social Media that Students Actually Like

One Stop Shop

Page 16: Radical Approaches to Social Media that Students Actually Like

Adding Personality

Page 17: Radical Approaches to Social Media that Students Actually Like
Page 18: Radical Approaches to Social Media that Students Actually Like
Page 19: Radical Approaches to Social Media that Students Actually Like

Always Measure

Page 20: Radical Approaches to Social Media that Students Actually Like

…With Goals in Mind

¤  Don’t just measure followers

¤  Measuring by percentage

¤  Understanding the metrics

¤  What is the point?

Page 21: Radical Approaches to Social Media that Students Actually Like

How Do You Map Your World?

Page 22: Radical Approaches to Social Media that Students Actually Like

QUESTIONS? [email protected] @SimonTheTam


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