RADIANCE OF THE SEAS DIGITAL SIGNAGE SHOWCASE

AGENDA

1) Strategy Overview

2) Benefits

3) Screen Locations

4) Updating Content

5) Template Overview

Digital Signage Strategy

Enhance guest vacation experience

Allow guest to easily find information and navigate ship

Support crew as an always active crew member, interactively and passively

Provide a new medium for timely promotional content

Move to dynamic, current messaging

Maintain consistency across business areas and integration with other communication channels

RD Communication ChannelsCompass/Collateral

RCTV Digital Signage

Physical Signage

Announce-ments

Attributes PortableDurablePhysical

MultimediaDynamic

Dynamic

Immediate

Fixed ImmediateAuditory

Purpose Security/ComfortReferenceExplanation

EntertainmentEducation

Time-sensitive

GraphicalReminders

Wayfinding

Way FindingReminders

Time-sensitive

Not For EntertainmentWay Finding

Time-sensitiveReferenceSecurity/Comfort

Entertainment

Education

ExplanationSecurityComfortEducation

EntertainmentEducationWay Finding

Benefits

Dynamic stateroom & venue finders Distinct routes created based on sign location and orientation Wayfinding will offer text directions in 6 languages Accessibility mode

Message scheduling & template groupingDedicated par level

Dedicated par level content expertSoftware flexibility

Admin: Easy to load and schedule various forms of content Business areas: Can use multiple tools to update templates Integration with multiple forms of live data

Screen Summary

Elevator Lobbies2 per deck

Radiance Public Area Screens 36Interactive 25Passive 11Elevator Lobbies 21Theater Marquees 4Casino 2Dining Room 2Guest Services 2Other Areas:

Schooner Entrance, Giovanni's, Cinema, Port Shopping, Photo

Updating Content

Work with approved Cruise Compass or Digital Signage copy deck

New templates must be approved by Shoreside Entertainment

Process: Business Manager explains need to DCSPDCSP identifies appropriate template or creates new templateDCSP maps template to spreadsheet documentBusiness user updates worksheets and e-mails DCSP when

complete

Questions?