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Radhakrishna Foodland- Your Preferred Partners in Service

Oct 28, 2015

Topics

1. “RFPL” Evolution

2. India • An Attractive Fast Paced Economy

• Industry Watch - FMCG

• Challenges

3. Entry Routes• Route to India

3. How can “RFPL” help Deliver?• RFPL Offering

• Collaboration Benefits

• Leverage on Our Experience

• Approach

RFPL Evolution

RFPL Evolution

1966Established by Mr. Radha Krishna Shete, Ship Chandelling and Marine

Catering business

1988 First Modern Trade Retail Outlet “Foodland” established in Mumbai

1993 1st Foodservice Distribution facility set up in Thane, Mumbai

1993 Partnership with McDonald’s for All India Distribution

1995 Tie Up with Eurest - Now Compass Group of UK

1996 Tie Up with Acor S A of France

1998 2nd Foodservice distribution facility set up at Noida, UP

2003 Setup of Foodpark – a state of Art processing and distribution facility

2004Setup of Wholesale Distribution Facility along with SPAR for Dry Product in

Mumbai

2005 Expansion of Retail Chain “Foodland Fresh” .. 53 stores over 3 years

2014 Setup “Supply Chain Solutions”

To be at the heart of the

community by adding value

everyday in the food and

allied business

Sustained customer delight

through excellence in

everything we do

Mission

Vision

Our Key Clients

RFPL Services

Logistics Solution Supply Chain Solutions Market Entry/ Expansion

• FMCG DC

• Grameen DC

• QSR DC (Cold Storage)

• Cold chain Transport

• Ambient Transport Network

• Multi User Facility - Ambient

• Supply Chain Consulting

• Network Optimization

• Demand Forecasting &

Replenishment Planning

• Order 2 Cash

• Process Audit/ Mapping

Physical movement of products Supply Chain Intelligence One Stop Shop India entry

• Marketing & Sales

• Manufacturing & Sourcing

• Product Quality Management

• Compliance

• Distribution

India Coverage

• Distribution Center (25)

• Distributors (2120)

• Sales Force (247)

• Cash Vans & Wholesale network

to handle smallest outlet

India

An Attractive Fast Paced Economy

Indian workforce –the 2nd largest in the world

India’s share of the addition to the global work force between

now to 2020

World’s population of under 25 year olds live in India

Expected size of Indian Food market in 2020

~467 M

30%

1/4th

$500B

Source: Invest India, IBEF, A.T. Kearney's Global Services Location Index, CIA

Share of Global Middle Class Consumption 2000-2050

Source: http://www.tradingeconomics.com/india/gdp-growth-annual/forecast

Source: Wolfensohn center for Development

• 17% of the world’s population

• 26.7 years average age

• HUGE middle class population (1B by 2039)

• 65% population is in the working age group

• Significant ENGLISH speaking Population

• RICH in mineral resources

• LOW cost of production

• 2nd Largest Rail & Road Network

• 13 Major Sea Ports & 125 airports

• 42 Food Parks have GOI approvals

Favourable

demographics

Huge

Workforce

Geographical

Advantage

Improving

Infrastructure

India’s GDP growth is the 10th largest in the world and is likely to remain

high for the next five years

A predicted average growth rate of 7.7% per annum till 2017

Industry Watch

Source: www.indianinbusiness.nic.in / www.indiaretailing.com / www.ibef.org

Household

Care

Personal

Care

Food &

Beverages

Health

Care

Fabric wash,

Household

cleaners

Oral care, hair

care, skin care,

Cosmetics/Deodor

ants, Perfumes,

feminine hygiene

and paper products

Health beverages,

Staples/ cereals,

bakery products,

snacks,

chocolates, ice

cream, tea/coffee/

soft drinks,

processed fruits,

and vegetables,

dairy products,

branded flour

OTC products and

ethical

• Indian FMCG Industry is at $33 billion

• About 5%:95% is Organised : Unorganised

• Food & Beverage market around $15 billion

• CAGR Growth Rates – 17.4%

17%

16%

26%

17%

11%

18%

Personal &Household

Care

Food & Drinks

Beer & Spirits

Tobacco

Diversified

DominantlyPharma

Top 50 FMCG Firms in India

CAGR% age

India – Challenges

Source: Global High Growth Markets outlook survey, 2015

• Regulation/ Law/ Taxation

• Infrastructure

• Bribery

• Intellectual Property protection

• Culture

Note :

70% of India’s population is spread across

over half a million villages and individual

incomes are low.

There are 17 official languages, political

complexities and numerous regulatory and

cultural barriers.

Results are basis on Global Survey “High Growth Market Outlook 2015” conducted by

KPMG amongst 303 respondents, all in Senior Leadership Roles

Entry Routes

Route to India

Entry Routes

Wholly owned

subsidiary

Foreign companies can set up wholly owned subsidiary companies in India in the form of

private companies subject to FDI guidelines

Joint Venture with

Indian partner

Foreign companies can set up JVs with Indian partners. There are no separate laws for

JVs in India and laws governing domestic companies apply equally to JVs

Trading ModelForeign companies identify an Indian partner who has the local expertise, product

understanding and work with them on Profit sharing basis

How can “RFPL” help Deliver?

RFPL Services

Logistics Solution Supply Chain Solutions Market Entry/ Expansion

• FMCG DC

• Grameen DC

• QSR DC (Cold Storage)

• Cold chain Transport

• Ambient Transport Network

• Multi User Facility - Ambient

• Supply Chain Consulting

• Network Optimization

• Demand Forecasting &

Replenishment Planning

• Order 2 Cash

• Process Audit/ Mapping

Physical movement of products Supply Chain Intelligence One Stop Shop India entry

• Marketing & Sales

• Manufacturing & Sourcing

• Product Quality Management

• Compliance

• Distribution

India Coverage

• Distribution Center (25)

• Distributors (2120)

• Sales Force (247)

• Cash Vans & Wholesale network

to handle smallest outlet

India RFPL Model (Trading Model)

Our Clients /

Brands

Food Products

Fresh Produce Pork

Chicken

Sauces & Soup Fresh Vegetables

Pizza & Pasta

Bakery Stir Fries

Database

Manufacturing

RM Sourcing

Manufacturing

Set-Ups

• Self / TPM

• RM Source

Database

Database

Local

Expertise

• Processing

• Conversion

• Packaging

• FSSAI

• Costing

• Quality

• Compliance

• Product

• Testing

Demand

Management

“Our Sales network” helps

Reach Out

• Distribution Imports & Exports

Custom’s Clearance

Transport

Storage

Inventory Management

Customer Service

Packaging

Return’s Management

Analytics

Modern

Trade

Traditional

Trade

QSR

E-com

Players

Others …

• Market Research

• Market Survey

• Brand Awareness

• Advertising (Print,

Media, etc.)

• Digital / Social

Media Marketing

• Multiple Channel

Enablement

• Launch & Support

• Promotions

Demand

Creation

•Compliance

•Quality

Product• IP Protection NDA

• Food Safety

adherence

• Product approvals

under FSSAI

• NABL Test

• DQMP Audit

Process• Process Training

Workshop

• Process Validation

• Process

Enhancement

• Regular Audit

Document• MOU/ Contract

Dossier

• SOP

• Best Practices

• LLWP

• Case Studies

• Benchmarking/

Standard

RFPL’s Offering

Ride on RFPL’s Distribution Network

• Distribution Center (25)

• Distributors (2120)

• Sales Force (247)

• Cash Vans & Wholesale network to handle smallest outlet

Create Brand Awareness

• Media

• Social Media

• Promotion

• Pricing Strategies

Sales & Marketing

• Experienced Staff & BrandBuilding Experience acrosscategories

• Key Account Staffs, CategoryManagement Staff &Merchandisers to handle keyaccounts

• Route Service to establish suitableroute to market strategy

Ease of Market access & Faster market penetration & Ease to Exit/ Transfer

Benefits of Collaboration

People

• Reducedheadcounts ofprinciple company

• Ease of exitbarriers on peoplefronts

Process

• Reduced/ Eliminatestock & debtors risk

• More focus onsharing producttechnical

• After Salesreporting on Qualityparameters

Infrastructure

• No investments in entering India market

• Lesser Exit barriers

• Ready Fleets & DC infra available from day to service route to market

Compliance

• High level of compliances on

• Labors

• Food Security

• Trade Licenses

• High Level of Quality Standards as per ISO specifications

• Quarterly/ Half Yearly/ Annual Access to quality audit findings

System

• Readymade platform of CRM, ERP & Latest Applications

• Visibility of Sales Data at

• Category level

• Territory level

• State level

• Distributor level

• Retail Outlet level

Leverage on Our Experience

RFPL has varied experience of handling various facets of Food Businesses spanning wholesale, retail,

distributions & logistics, agency representation, imports, co-packing of staples (grains /pulses) and processing

and setting up Processes, People and Technology while gaining these experiences

Dedicated

Ambient/

Temperature

Controlled

Shared user

Bonded

Return Management

Fulfilment Services

Recycling

Management

Planning

Procurement

Stock Management

Inventory Funding

Demand Planning

Demand Forecasting

Sales Forecasting

Inventory

Management

Ambient Transport

Temp Controlled

Rail

Air

Freight Forwarding

Custom’s Clearance

Packaging

Repacking

Bundling

Promo Packing

Reverse

Management

Recall Management

Food Safety

Management

Robust Methology

Warehouse

Transition

System Transition

Transport Fleet

Transition

Audit & Compliance

Management System

Warehousing Transport

Management

Value Added

Services

Project

ManagementSales

Client Database

Relationship

Management

Industry Knowledge

Market Research

Strong Sales Focus

Sales Forecasting

Demand Knowledge

In Conclusion

• RFPL has been in the Food & Allied Business for 4+ Decades

• We have Strong Market Know-how, Brand Visibility & Customer Focus

We Believe, For Companies looking to enter India being

• Asset light

• Ease of Transfer/ Exit

We are a great “BUSINESS FIT”

Thank You