Free-to-air TV … … in a connected world

http://artcontrarian.blogspot.com.au/2010/09/groping-for-platonic-tv-set.html

who is connected to whom?

Source: Analysis of Nielsen NetView data

Video sharing sites, unique audience

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0Jun

-10

Jul-10

Aug

-10

Sep

-10

Oct-

10

Nov

-10

Dec

-10

Jan-11

Feb

-11

Mar-

11

Apr-

11

May

-11

Jun-11

Uniqu

e aud

ience

(milli

ons)

youtube.com

vimeo.com

dailymotion.com

metacafe.com

Cinema/video sites, unique audience

Source: Analysis of Nielsen NetView data

0.0

0.5

1.0

1.5

2.0

2.5

3.0Jun

-10

Jul-10

Aug

-10

Sep

-10

Oct-

10

Nov

-10

Dec

-10

Jan-11

Feb

-11

Mar-

11

Apr-

11

May

-11

Jun-11

Uniqu

e aud

ience

(milli

ons) itunes.apple.com

quickflix.com.au

bigpondmovies.com

disney.com.au

imdb.com/features/video

P2P BitTorrent sites, unique audience

Source: Analysis of Nielsen NetView data

0.0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

0.9

1.0

Ju

n-10

Ju

l-10

Au

g-10

Se

p-10

Oct-10

No

v-10

De

c-10

Ja

n-11

Fe

b-11

Ma

r-11

Ap

r-11

Ma

y-11

Ju

n-11

Un

iqu

e a

ud

ience

(m

illio

ns)

thepiratebay.org

isohunt.com

eztv.it

Broadcaster catch-up sites, unique audience

Source: Analysis of Nielsen NetView data

0.0

0.2

0.4

0.6

0.8

1.0

1.2

1.4

1.6Jun

-10

Jul-10

Aug

-10

Sep

-10

Oct-

10

Nov

-10

Dec

-10

Jan-11

Feb

-11

Mar-

11

Apr-

11

May

-11

Jun-11

Uniqu

e aud

ience

(milli

ons)

abc.net.au/iview

fixplay.ninemsn.com.au

au.tv.yahoo.com/plus7

ten.com.au/watch-tv-episodes-online

player.sbs.com.au

foxtel.com.au/download/

Broadcaster catch-up and P2P BitTorrent sites, unique audience

Source: Analysis of Nielsen NetView data

0.0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

0.9

1.0

Jun-1

0

Jul-1

0

Au

g-10

Se

p-10

Oct-

10

No

v-10

De

c-10

Jan-1

1

Fe

b-11

Ma

r-11

Ap

r-11

Ma

y-11

Jun-1

1

Un

iqu

e a

ud

ienc

e (m

illio

ns)

thepiratebay.org

isohunt.com

fixplay.ninemsn.com.au

au.tv.yahoo.com/plus7

eztv.it

ten.com.au/watch-tv-episodes-online

connections

• Ownership• Program supply• Transmission infrastructure• Receivers• Search• Audience measurement

the free-to-air TV connectedness scorecard

Strong Weak

Ownership ◊

Program supply ◊

Transmission infrastructure

◊

Receivers ◊

Search ◊

Audience measurement ◊

http://artcontrarian.blogspot.com.au/2010/09/groping-for-platonic-tv-set.html