FREE TO AIR TV IN A

CONNECTED WORLD

60% OF TV audiences are

simultaneously online

Viewers have a clear desire to participate during a broadcast

Conversations about TV Shows are fragmented across social communities and often hard to find

Broadcasters

Challenging to keep fans fully engaged over TV season

How do we reward and recognize the most passionate fan

Advertisers

Viewers are multi-tasking

How do we monetize these social audiences across many platforms

iPhone and iPad are registered trade marks of Apple Inc, registered in the U.S. and other countries. App Store is a service mark of Apple, Inc.  

YAHOO!7 TV HAS 2.5 MILLION FACEBOOK FANS ACROSS ITS SHOW PAGES

SOCIAL TV VISIONTo provide a social forum for fans and friends to meaningfully connect with each other around live media events, and compete for the crown of the “ultimate fan” by sharing their opinions

iPhone and iPad are registered trade marks of Apple Inc, registered in the U.S. and other countries. App Store is a service mark of Apple, Inc.  

iPhone and iPad are registered trade marks of Apple Inc, registered in the U.S. and other countries. App Store is a service mark of Apple, Inc.  

GUIDE TO FANGO

iPhone and iPad are registered trade marks of Apple Inc, registered in the U.S. and other countries. App Store is a service mark of Apple, Inc.  

LIVE POLLS LIVE TRIVIA

VIEWER BENEFITS: social, fun and interactive

FAN FEEDBACK

BROADCASTER BENEFITS: lean forward engagement

Audience asked on air to give their score before the judges

Audience has 4 minutes to score on FANGO during the show and commercial break

Audience score is then revealed on screen

iPhone and iPad are registered trade marks of Apple Inc, registered in the U.S. and other countries. App Store is a service mark of Apple, Inc.  

BROADCASTER BENEFIT: recognise and reward loyalty and engagement

iPhone and iPad are registered trade marks of Apple Inc, registered in the U.S. and other countries. App Store is a service mark of Apple, Inc.  

ADVERTISER BENEFIT: integration to social conversation, brand activations and synchronous video advertising

GLOBAL TRENDSIN SOCIAL TV

The Shazam of TV

Device recognises the audio of the broadcast. Even live!

Verification that user is actually engaged in the broadcast.

AUDIO SIGNATURE: audio verification of check-in to broadcast and advertising

AUDIO ENTITY TAGGING: audio check-in + close caption data enables surfacing of wikipedia, brand & shopping info

LOYALTY POINT REDEMPTION: loyalty points redeemed for real rewards

Viewers earn points for engaging with TV shows and advertising

Viewer can earn points that can be redeemed on everyday rewards

Makes engagement meaningful, and solves the WIIFM question

SOCIAL TV … DELIVERS FOR BROADCASTERS, VIEWERS AND ADVERTISERS

Viewers have a clear desire to participate during a broadcast

Conversations about TV Shows are fragmented across social

Challenging to keep fans fully engaged and make TV must-see

No way to reward and recognize the most passionate fan

Viewers are multi-tasking