qwasi: innovation realized - fujitsu · over mobile and complete trades communication preference...

QWASI: Innovation Realized™

Chief Innovation Officer: Lara Hanson [email protected]

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New technology is disrupting existing business models

• Blockbuster/Netflix • Uber/Taxi • Blackberry/Smartphone


Technology is reshaping how brands connect with customers and changing consumer behaviors…

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VR

Location

Mobile

Email

Physical

e-Commerce

Social Wearable


Fujitsu: The Road Begins with People

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Challenge & Solution: data as an asset • Huge Volumes of data

• Internal barriers

• Importance of analytics &

research


6 Proprietary & Confidential

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Simple Innovation = Problem Solving


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Activation POS & CRM Insights

CONNECT COLLECT DESIGN

Preference Mgmt Marketing Behavioral Design

Loyalty Advertising Communication

INNOVATE

Research Predictive Analysis Product Innovation


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Emoji Ordering

CHALLENGE: gamify and revolutionize the one click to purchase experience

SOLUTION: allow EasyOrder loyalty customers to use emojis to activate and confirm purchases

DPIZZA

Congratulations! Your Pizza Order has been placed. You have earned 10 loyalty points, a total of 50 points. Your next $10 order you will receive a complimentary large 2 topping pie.


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How does Innovation Cross Vertical?


Marketing: What are Domino’s blasts & how did they perform? Goal: Customer Acquisition & Increase Sales

Solution: Loyalty mobile app to drive offers and sales via push & email

Welcome Offers

Surprise & Delight in-app content

Location & Birthday Offers

Reminders

Gifting Loyalty

Since implementing personalized offers QSR saw average of 91% acquisition, 34% higher redemption – 72x greater than industry average.

Goal: Acquisition & Sales

QWASI: Innovation Realized™ 11

Marketing: What are Domino’s blasts & how did they perform? Goal: Loyalty, Efficiency & Reduce Support

Solution: Automate guest check-in and customer support via mobile

Reservation Confirmation

Room Ready Confirmation

Concierge Chat ( global text chat )

Loyalty Updates

Since implementing hospitality clients acquired 64% more guests across 12 countries each year.

Guests can text a Balance keyword to the local short or long code to retrieve their SPG balance

Reservation Confirmations

Hotel

残数 SPG：お客様

のスターポイント残数は 2714 です。

Goal: Loyalty, Efficiency, Reduce Support


Marketing: What are Domino’s blasts & how did they perform? Goal: Drive Acquisition & Increase Trading

Solution: Give traders the ability to receive alerts about stocks over mobile and complete trades

Communication Preference Mgmt

Stock Notifications Order Fill Confirmation

78% percent higher activity by mobile customers

Goal: Acquisition & Increase Trading


What’s Next?

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Real Time Re-engagement: Welcome


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Lara Hanson Chief Innovation Officer [email protected]


• Enabling Digital: Business Transformation through Human-Centric Innovation In the hyper-connected world shows how technology upstarts are disrupting markets across the industry spectrum by challenging conventional business models and rapidly deploying new products and services. To secure their future and head off competition, enterprises are looking to digital technologies to increase customer retention, streamline and improve processes and transform user experiences. These technologies can drive profit, productivity and performance by increasing efficiency, market agility and enabling better interactions with customers, citizens, employees and partners. Join us at this upcoming event and gain valuable insights into digital business transformation through keynotes, breakout sessions and a technology showcase where you’ll discover Fujitsu’s current solution offerings and explore new Fujitsu laboratory innovations in several technology domains including: Digital Engagement Creative Intelligence Intelligent Systems Connected Infrastructure LH: broader market perspective, projects, research and the vision on where this is taking us.

qwasi: innovation realized - fujitsu · over mobile and complete trades communication preference...

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