QuotablesA Summary of Coldwell Banker Facts & Figures for 2014

As the original Silicon Valley real estate start-up, Coldwell Banker Real Estate has been changing the industry and the way real estate is bought and sold since it was founded on August 27, 1906. Today, the brand remains the trusted source of innovative real estate solutions, creating exceptional experiences for all we serve.

The Coldwell Banker® brand has a global reach with offices in 43 countries and territories, including the United States and Canada. There are more than 3,000 Coldwell Banker offices worldwide. The Coldwell Banker brand has a presence in the following countries and territories (as of 12/31/2014):

United StatesArgentinaArubaAustraliaBahamasBarbadosBelizeBermudaBrazilCanadaCayman IslandsChinaColombia

Costa RicaCuraÇaoCzech RepublicDominican RepublicEcuadorEgyptFranceGranadaGermany (Berlin/Brandenburg Only)IndiaIndonesiaIrelandItaly

JamaicaMaltaMexicoMonacoPeruPuerto RicoRomaniaSpainSt. Kitts/NevisSt. MartinSt. MaartenTurkeyTurks & Caicos

United Arab EmiratesVenezuelaVirgin Islands (British)Virgin Islands (U.S.)

OPENING SOONCyprusSaudi ArabiaThailand

A GLOBAL REAL ESTATE BRAND

2014 Coldwell Banker Quotables Statistics

Independent Contractor Sales Associates/ Representatives Worldwide: 86,375

Coldwell Banker Offices Worldwide: 3,047

Coldwell Banker Presence (Countries/Territories): 43

Number of U.S. Transaction Sides: 705,322

Average U.S. Sales Price: $300,914

Total U.S. Sales Volume: $212.2 Billion

Number of U.S. $1 Million+ Transaction Sides: 21,023

Average Sales Price of $1 Million+ Properties:

$1.92 Million

Coldwell Banker Average U.S. Sales Price is 17.8% Higher than the National Association of Realtors 2014 Average

(1/1/14 – 12/31/14)

IMPACTING THE INDUSTRY

2014 Milestones

February: Driving over 2.3 million views on YouTube.com, the “Home Sweet Home” commercial aired during the 56th annual Grammy Awards.

March: Following the Grammy’s, the “Your Home” commercial aired during the 86th annual Academy Awards pulling in more than 2.8 million YouTube views.

May:The brand partnered with MLB.com to present Coldwell Banker® Home Field Advantage, a look inside the homes of current and former baseball players.

The Coldwell Banker brand is ranked #1 in sides and dollar volume by Real Trends 500.

June: Agents affiliated with the Coldwell Banker brand earned 56% more sales volume than any other national real estate brand according to the 2014 REAL Trends/Wall Street Journal “The Thousand” report.

November:coldwellbanker.com and the full digital platform re-launched, becoming the first national brand to actively engage sellers to participate in the sale of their home.

The Coldwell Banker brand secured two of the most expensive listings in the U.S. — $195 million Palazzo di Amore in California and Le Palais Royal for $139 million in Florida.

*According to Nielsen NetRatings Jan-Dec 2014

Coldwell Banker Real Estate is the #1 Brand Online

COLDWELL BANKER® ON THE WEB

More than 40 million people visited coldwellbanker.com and the digital platforms including mobile sites and apps.

In 2014, Coldwell Banker Real Estate introduced an all-new, visually stunning platform for desktop, phones and tablets to further engage consumers. Unlike any other in the industry, the platform supports open collaboration between agents, sellers, and buyers; giving sellers and buyers the opportunity to get more information about listings than ever before, or than they could find anywhere else. Particularly, the launch of "Sellers Stories" marks the first time a seller can share the best of their home, creating additional value for their online listing. By allowing sellers to tell their story, Coldwell Banker Digital Platforms created even stronger connections between agents and buyers and sellers.

The Most Influential Real Estate Brand on Social Media The Coldwell Banker organization continued to lead the real estate industry in social media influence. Coldwell Banker Real Estate has over 200,000 followers on Facebook and Twitter and a powerful presence on Instagram, Pinterest and other social outlets.

• 2014 Brand Platform Traffic: +10%

• 2014 Mobile Traffic: +51%

• 2014 Consumer Leads: +23%

• 2014 Coldwell Banker On LocationTM YouTube video views: +5%

• 2014 Coldwell Banker BlueMatter blog visits: +143%

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A Global Real Estate Brand

COLDWELL BANKER PREVIEWS INTERNATIONAL®

Previews® was founded in 1933 and acquired by Coldwell Banker Real Estate LLC in 1980. Today, this highly exclusive program is a world leader in luxury real estate sales and represented by a select group of certified Previews Property Specialists, only 8.5% of all Coldwell Banker® affiliated sales professionals.

Previews by the Numbers• In 2014 alone, the Coldwell Banker system handled more than 21,000 transaction sides of $1 million-plus homes

equating to $106 million in luxury sales each day. The average sales price in this category is $1.9 million.

• Previews Property Specialists listed over 5,000 homes valued at more than $3 million and over 2,100 homes at more than $5 million.

• Traffic to coldwellbankerpreviews.com was up 8% year-over-year in 2014, with 27% of all traffic coming from outside the United States.

Real Trends/The Wall Street Journal: In 2014, the Coldwell Banker brand dominated the “The Thousand” top real estate list with more agents named than any other brand. The 147 Coldwell Banker affiliated agents and teams on the list generated a total of $8.6 billion in total sales volume — 56% more than the next highest ranking brand.

Simply the Best: The Coldwell Banker brand secured two of the most expensive listings in the U.S. Previews Property Specialists Joyce Rey and Stacy Gottula, of Coldwell Banker Residential Brokerage, listed the $195 million Pallazo d’Amore in Beverly Hills; and William P.D. Pierce, of Coldwell Banker Residential Real Estate, listed the $139 million Le Palais Royal in Hillsboro Beach, FL.

*Coldwell Banker Quotables as of January 31, 2014.**Data based on closed and recorded transaction sides of homes sold for $1 million or more as reported by the U.S. Coldwell Banker® franchise system for the calendar year 2014. USD$.

COLDWELL BANKER UNIVERSITY®

At Coldwell Banker University® (CBU), it’s not just about the practice of selling real estate; it’s about the practice of running a smarter business.

For over 30 years, CBU has developed and delivered learning content, both online and off, to help Coldwell Banker® sales professionals achieve extraordinary business results and in turn, give consumers the exceptional experience they deserve when buying or selling a home.

CBU programs provide a solid foundation for new agents to learn how to run an effective real estate business, and help seasoned agents refine their skills and keep them up-to-date, with the goal of ensuring customers feel their experience with Coldwell Banker Real Estate is truly exceptional.

Since Coldwell Banker Heroes was founded three years ago, the Coldwell Banker network has donated $14.1 million to local charities along with 108,000 hours of volunteer work.

• More than 95% of Coldwell Banker participants reported being very satisfied with CBU instructor performance.

• More than 94% of participants have applied the knowledge and skills acquired from CBU program(s).

• CBU earned a 62.7 Net Promoter Score, which indicates the likelihood that a participant will recommend CBU to others.

— The average Net Promoter Score for a corporate university in any industry is 25.