Quiz #8Quiz #8

Truth in Truth in AdvertisingAdvertising

1. This company uses shocking visuals 1. This company uses shocking visuals to promote discussion about aids, race to promote discussion about aids, race

relations, gender identification etc…relations, gender identification etc…

a.a. BenettonBenettonb.b. NikeNikec.c. PepsiPepsid.d. MADD MADD

2. TV ads are probably best at 2. TV ads are probably best at using a “rational” appeal.using a “rational” appeal.

a.a. TRUETRUEb.b. FALSEFALSE

3. The Viral ad we saw about a Ravenstoke 3. The Viral ad we saw about a Ravenstoke Alaska (Population 3000 but only 300 Alaska (Population 3000 but only 300 women) was an ad for ________?women) was an ad for ________?

a.a. Gatorade Sports Gatorade Sports DrinkDrink

b.b. Hockey night in Hockey night in CanadaCanada

c.c. The New MustangThe New Mustangd.d. Lynx body sprayLynx body spray

4. According to the Frontline TV 4. According to the Frontline TV program “The Persuaders,” program “The Persuaders,”

“Lovemarks” refers to“Lovemarks” refers to

a.a. Brands that create Brands that create loyalty beyond reasonloyalty beyond reason

b.b. Attention advertisers Attention advertisers must pay to the detailsmust pay to the details

c.c. Something that happens Something that happens when you are macking when you are macking on your girlfriendon your girlfriend

d.d. Time spent watching Time spent watching television television advertisementsadvertisements

5. According to the Frontline TV 5. According to the Frontline TV program “The Persuaders,” program “The Persuaders,”

consumers are like ________.consumers are like ________.

a.a. SheepSheepb.b. ToadsToadsc.c. RoachesRoachesd.d. AntsAntse.e. DogsDogs

6. This company linked up with “Sex 6. This company linked up with “Sex and the City” to take advantage of a and the City” to take advantage of a

product placement opportunity.product placement opportunity.

a.a. NikeNikeb.b. CokeCokec.c. Absolute Absolute

VodkaVodkad.d. PepsiPepsi

7. Which of the following elements of 7. Which of the following elements of the communications mix is likely to the communications mix is likely to have the shortest feedback loop?have the shortest feedback loop?

a. Advertising b. Sales Promotiona. Advertising b. Sales Promotionc. Personal Selling d. Public Relations c. Personal Selling d. Public Relations

8. William Hung shows how ______ 8. William Hung shows how ______ can be key to successcan be key to success

a.a. TV TV advertisingadvertising

b.b. Word of Word of mouthmouth

c.c. Atmosphere Atmosphere d.d. Personal Personal

SellingSelling

9. Who among the following was the 9. Who among the following was the celebrity spokesperson used in the celebrity spokesperson used in the

Apple/Switch ads we watched in class.Apple/Switch ads we watched in class.

a.a. Wilford Wilford BrimleyBrimley

b.b. Will SmithWill Smithc.c. Will FarrellWill Farrelld.d. Prince Prince

WilliamWilliam

10. What is true about next 10. What is true about next Tuesday? Tuesday?

a.a. Opportunity to Opportunity to fill out faculty fill out faculty evaluationevaluation

b.b. Get 5 points for Get 5 points for comingcoming

c.c. Need to bring IDNeed to bring IDd.d. All of these are All of these are

truetrue