Marketing Aptitude : Quiz 2 Posted: 10 Jul 2009 04:13 AM PDT

1.A name, term, sign, symbol, or design used to identify the products of one firm and to differentiate them from competitive offerings is commonly called as ?(A)Trademark(B)Brand(C)Class

2.A name, term, sign, symbol, or design used to identify the products of one firm and to differentiate them from competitive offerings and also has been given legal protection and has been granted solely to its owner is called ____?(A)Brand(B)Trademark(C)Agmark

3.Nike is the first thing which comes to a customer's mind in Running Shoe Product category. This is because of ________?(A)Quality(B)Cost(C)Brand awareness

4.Which among the following is true about packaging of a product ?(A)packaging helps in branding and promoting brand loyalty.(B)Packaging is a major expense in marketing(C)packaging increases marketing costs thus reducing the profits

5.Which among the following are most essential aspects of labeling?(A)Statutory obligations(B)Aesthetics(C)Product Promotion

6.Which among the following affect Pricing strategy of a firm?(A)Profit & Volume(B)Profit , Volume & Competition(C)Profit, Volume, Competition & Prestige

7.Markup pricing is an example of _______?(A)Cost based Approach(B)Buyer Based Approach(C)Competition Based Approach

8.Which pricing approach is used to avoid the problem of overpricing and under pricing?(A)Cost Based Approach(B)Buyer Based Approach(C)Competition Based Approach

9.Which among the following is an example of Competition based pricing ?(A)Firms Bidding for a particular project(B)9 % mark up on cost ex factory(C)Higher price of a highly popular brand of shoe

10.In the case of prestige goods the demand is _______?(A)price sensitive(B)Not price sensitive(C)Not price sensitive till a level

11.If you are a marketing manager of a firm you would prefer the customers who are _________?(A)less price sensitive.(B)more price sensitive(C)depends upon the marketing mix12.Some people will be happy to pay a high price for anything that is new and unique. Companies use what kind of pricing strategy for this ?(A)Penetration pricing(B)Skimming Pricing(C)Cost Plus pricing

13.While introducing a new product into the market , a company will use low prices (penetration pricing) which enables the firm to _____?(A)getting established as the market share champion(B)discouraging market entry by competitors,(C)creating broad-based demand for the product(D)all of above

14.Actual physical movement of the product from the manufacturers through all the parties who take physical possessions of the product from the point of production to the final consumer is called as ________?(A)Transportation(B)Product Flow(C)Marketing Channel

15.Negotiation Flow in the marketing Channel does not involve_______?(A)Wholesaler(B)Transporting Company(C)Retailer

Quiz 153 : General Science : Everyday Chemistry Posted: 10 Jul 2009 03:15 AM PDT

Compendium Related to This Quiz1.Galena & Litharge are ores of which of the following metals?(A)Mercury(B)Lead(C)Zinc

2.Graphite, Carbon and Diamonds are _________?(A)Isomers(B)Isotopes(C)Allotropes

3.Bleaching Powder is a compound of _______?(A)Sodium(B)Calcium(C)Magnesium

4.To keep the hot glass item's finishing and transparency , they go through a process called annealing. This process involves _______?(A)cooled rapidly(B)cooled very slowly(C)cooled slowly and uniformly under controlled environment

5.The inability of a body to change its state of rest or its uniform motion in a straight line is called as ________?(A)mass(B)weight(C)inertia

6.Which among the following is strongest oxidizing agent?(A)Chlorine(B)Fluorine(C)Bromine

7.Water at 4 degree centigrade has____?(A)minimum density(B)maximum density(C)none of them

8.Which among the following sentences is true?(A)Calcium Carbonate when heated in a kiln converts into Calcium Oxide which is called quicklime(B)Calcium Oxide when heated in a kiln converts into Calcium Carbonate which is called limestone(C)Calcium carbonate reacts with water to produce slacked lime.

9.Which among the following is not a use of Graphite?(A)making of electrodes(B)lubricant(C)manufacturing of crucibles, (D)glass cutting

10.Which of the following group characterizes alcohols?(A)OH group(B)COOH group(C)COO group

11.Sodium Alkyl Sulphate and Benzene Sulphate are examples of ________?(A)Explosives(B)Synthetic Detergents(C)Insecticides

12.Rayon is an example of _______?(A)a synthetic fiber(B)a natural fiber(C)semi-synthetic fiber.

13.Which among the following sentence is true?(A)thermoplastic can be moulded again and again into different shapes(B)thermosetting plastic can be moulded again and again into different shapes(C)PVC is a thermosetting plastic

14.Which among the following sentences is true?(A)Ammophos is an organic fertilizer while Urea is an inorganic fertilizer(B)Ammophos is an inorganic fertilizer while Urea is an organic fertilizer(C)Both of them are organic fertilizers

5.Which among the following is correct full form of DDT?(A)Dichloro-diethyl-trifluoromethane(B)Dichloro-diphenyl-trichloroethane(C)Dichloro-diphenyl-trichloromethane

16.Cobalt oxide is used to impart which color to glass?(A)Brown(B)Blue(C)Red

17.Reserpine is an example of which kind of drug?(A)Narcotic(B)Anti-histamine(C)Tranquillizer

18.Phenolphthalein is used in chemistry as a ______?(A)solvent(B)dye(C)catalyst

19.Calcium Magnesium Silicate is commonly called as ________?(A)Asbestos(B)Borax(C)Baking Soda

20.Which among the following is true about solubility of "Lipids"?(A)They are soluble in water but insoluble in organic solvents(B)They are insoluble in water but soluble in organic solvents(C)They are soluble in water as well as organic solvents

General Science Compendium Posted: 06 Jul 2009 10:40 PM PDT

This Compendium is related to Quiz 1531. Isomers are compounds with the same molecular formula but different structural formula. Propanol has two isomers Propane-1-ol & propane-2-ol. Isobutane and n-butane are also examples of isomers

2. Isotopes are any of the different types of atoms of the same chemical element, each having a different atomic mass (mass number).They have same number of protons (the same atomic number) but different numbers of neutrons. Carbon-12 & carbon-13 is an example of Isotopes

3. Allotropy is related to two or more different forms of a particular element. In each allotrope, the element's atoms are bonded together in a different manner. Carbon, Graphite & Diamonds are allotropes. please note that changes of state between solid, liquid and gas in themselves are not considered allotropy.so Ice & water are not allotropes.

4. Calcium hypochlorite is a chemical compound with formula Ca(ClO)2. It is widely used for water treatment and as a bleaching agent (bleaching powder).

5. Annealing is a process of slowly cooling glass to relieve internal stresses after it was formed. The process may be carried out in a temperature-controlled kiln known as a Lehr.It is done to avoid the glass article becoming brittle or opaque.

6. Inertia is the resistance of mass, i.e. any physical object, to a change in its state of motion. Newton's First Law is based upon this. Follwing are newton's laws :1. In the absence of net external force, a body either is at rest or moves in a straight line with constant velocity.2. Force is proportional to mass times acceleration (when proper units are chosen, F = ma). Alternatively, force is proportional to the time rate of change of momentum.3. Whenever a first body exerts a force F on a second body, the second body exerts a force −F on the first body. F and −F are equal in size and opposite in direction.

7. Fluorine is powerful oxidizing agent. It is the most reactive and most electronegative of all the elements on the Pauling scale (4.0), and readily

forms compounds with most other elements. It has an oxidation number -1, except when bonded to another fluorine in F2 which gives it an oxidation number of 0.Some Other memorable Points: Atomic Number of fluorine is 9The carbon–fluorine bond is one of the strongest bonds in organic chemistry. This contributes to the stability and persistence of fluoroalkane based organofluorine compounds, such as PTFE/(Teflon) and PFOS. The carbon–fluorine bond's inductive effects result in the strength of many fluorinated acids, such as triflic acid and trifluoroacetic acid.

8. The maximum density of water occurs at 3.98 °C. Water becomes even less dense upon freezing, expanding 9%. This is also a reason behind the survival of organism below ice layers in water bodies. Ice floats upon the water body and water on the bottom has a temperature of around 4 °C.

9. The Story of Three calcium Compounds:Calcium oxide is Quick Lime and is is usually made by the thermal decomposition limestone Calcium Carbonate in a kiln.CaCO3 ---------> CaO + CO2Slacked Lime is Calcium Hydroxide Ca(OH)2 which is produced by reaction of Quick Lime CaO with Water. The reaction produces energy .CaO + H2O =Ca(OH)2 (ΔHr = -63.7 kJ/mol of CaO)

10. Rayon is a manufactured regenerated cellulose fiber. Because it is produced from naturally occurring polymers (Cellulose) , it is neither a truly synthetic fiber nor a natural fiber, it is a semi-synthetic fiber.Rayon is a very versatile fiber and has the same comfort properties as natural fibers. It can imitate the feel and texture of silk, wool, cotton and linen.

11. Examples of Thermosetting Plastics:Polyester fiberglass systems, Vulcanized rubber, Bakelite,Duroplast, Melamin, Epoxy resin, Polyimides & Mold

Examples of Thermoplastics: Polyethylene, PVC, PolyPropylene.

12. glass coloring agents:Iron(II) : Brown or bluish GreenCadmium Sulphide:Deep YellowCobalt oxide : BlueChromium oxide : GreenManganese dioxide : PurpleCopper oxide : Red / turquoise