quitty: using technology to persuade smokers to quit
DESCRIPTION
Short presentation for my course "Fundamentals of Human-Computer Interaction" at the University of Leuven. Please note that I do not own copyright to the scientific paper itself. This research belongs to its rightful owners: Jeni Paay, Jesper Kjeldskov, Umachanger Brinthaparan, Lars Lichon, Stephan Rasmussen, Nirojan Srikandaraja, Wally Smith, Greg Wadley, Bernd Ploderer.TRANSCRIPT
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QuittyUsing Technology to Persuade Smokers to Quit
[p551-paay.pdf]
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Problem
“Quitting is a very personal endeavour, in which each individual has his or her own needs”
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Goal
“designing mobile technology to persuade health behaviour change in smokers trying to
quit”
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Human Computer Interaction (HCI)
http://www.slideshare.net/jkofmsk/introduction-fundamentals
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UserYounger smokers
=majority of the smoking population
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Task
“providing smoking-cessation services”
“engage smokers in real-time and wherever they are”
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Task
“providing smoking-cessation services”
“engage smokers in real-time and wherever they are”
QuitCoach, QuitNet Facebook , Distract Me app
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Task
“providing smoking-cessation services”
“engage smokers in real-time and wherever they are”
QuitCoach, QuitNet Facebook , Distract Me app“provide “one size fits all” generic support”
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Task
“providing smoking-cessation services”
“engage smokers in real-time and wherever they are”
“provide “one size fits all” generic support”
![Page 10: Quitty: Using Technology to Persuade Smokers to Quit](https://reader033.vdocuments.us/reader033/viewer/2022052911/559e06801a28ab88508b45f2/html5/thumbnails/10.jpg)
Task
“providing smoking-cessation services”
“engage smokers in real-time and wherever they are”
type of support needed = related to the quitting stage of people
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Stages of changeTranstheoretical Model of health behavior change (TTM)
[Prochaska and Velicer]
1. Pre-contemplation
2. Contemplation
3. Preparation
4. Action
5. Maintenance
6. Termination
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Stages of changeTranstheoretical Model of health behavior change (TTM)
[Prochaska and Velicer]
1. Pre-contemplationBenefit from information about the pros of quitting
2. ContemplationBenefit from self-efficacy-enhancing information
3. Preparation
4. Action
5. Maintenance
6. Termination
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Technology
• Web-application
• Appery.io (Open-source framework)
• Database (“Quit Victoria”)
“…mobile availability as a just-in-time intervention”
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Quitty
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Design of the Quitty App
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Design of the Quitty App• Stories Menu
• Tips Menu
• Motivators Menu
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Design of the Quitty App• Stories Menu
• Tips Menu
• Motivators Menu
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Design of the Quitty App• Stories Menu
• Tips Menu
• Motivators Menu
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Design of the Quitty App• Stories Menu
• Tips Menu
• Motivators Menu
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Design of the Quitty App• Stories Menu
• Tips Menu
• Motivators Menu
• Expert Recommendation Fogg’s assertion : trustworthy —> more persuasive
• Community Recommendation Caldini’s principle of social proof
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Design of the Quitty App• Stories Menu
• Tips Menu
• Motivators Menu
• The Rating System
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Design of the Quitty App• Stories Menu
• Tips Menu
• Motivators Menu
• The Rating System
• Incoming SMS Messages (personalised!)
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Power of Persuasion1. Tailored to the user’s situation and quitting stage
2. Positive and negative messages at the right times
3. Real information and personal tracking
4. Incorporate a social aspect
5. Using personalised SMS-messages
A. Prompt daily use of the system
B. Encourage users to reflect on their smoking habits
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Similarities• Web-application
independence from a particular mobile OS
• Using online surveys (and interviews)