“Quiet and Reserved Auto Repair Shop Owner FINALLY REVEALS his Closely Guarded Secret that Skyrocketed his own Business”(He only hopes that his competition will never see this!!)

Greg Caldwell shares secret that took his single shop from an average of $40,000 to

over $200,000 in monthly sales.

*About ATI: Voted #1 Automotive Management Company in America by Frost and Sullivan. No matter what type of shop owner you are at this point in your life, ATI will focus you on making the right changes to sharpen your management skills. Their goal is to teach you how to work smarter instead of harder and make more money. Alliance partners include: Hunter Engineering, AASP, Moving Targets, AMI, International Midas Dealers Association MAP MACS, BP/Amoco, Customer Link Mobil Car Care, Meineke Dealers Association, Car Care Council, ICARUMBA, Virginia Tire Dealers, RO Writer, TANA, ASC, Service Specialists Associations, Sunoco Ultra Care, Tire Industry Association, ASA, Service Industry Association, WMDA

Chantilly, VA – Greg Caldwell, owner of Express Auto Services, runs one of the most successful auto repair shops on the east coast. Today, his single shop houses 19 lifts that are practically always busy. But this was NOT always the case. We recently caught up with him, and after a bit of convincing… finally got him to reveal his success secret.

Does His Story Sound Familiar?Greg, like many other shop owners, started out first as a mechanic. In fact, Greg worked for a Ford dealership in his area for over fourteen years. Besieged by requests to do ʻside work ̓he finally decided 7 years ago to go out on his own. First he rented a lift in another shop. Then he moved to his own warehouse operation that specialized in big repair jobs that were expen-sive to do and not as profitable as he wanted them to be.So, four years ago he relocated to a full service auto repair shop in a much more visible location where he could do everything, includ-ing the more profitable work… so he thought.Greg said, “When I opened up my own auto repair shop, I wanted to be the best, sell the best products, provide the best service, and make enough money for my family to live happily ever after.” But like many other auto shop owners, he quickly discovered that his dream job wasnʼt really a dream after all.

Reality Set InHe was working consistently 65-70 hours every week. In fact, most weeks he was work-ing 7 days just to keep up. But he wasnʼt really keeping up. Every day he came home exhausted, went to sleep, and got up the next day just to go to work. His own payroll checks were always the last to be cashed. Often he owed himself months of back pay, but he was too honorable to pay himself before his vendors. Worse yet, if he could pay himself, he would only make around $40,000 year, which was much less than he could have made at the Ford dealership without all the overhead and headaches.

The Desperate Search For The AnswerGreg knew that there had to be a better life than this and before he decided to give up, he thought he would try to find some help. At first, he went to a seminar that one of his suppliers told him about, but it was full of theory without the practical ʻhow-to ̓ advice that he was looking for.

Then another shop owner told him about The Automotive Training Institute (ATI) and what they had done for his business. In fact, he told him that ATI was voted the #1 automotive management company in America by Frost & Sullivan. (Later he learned about many other accomplishments they achieved.*)

It was December and he meta chubby and jolly…

…guy, but it wasnʼt Santa Claus. When Greg arrived at the ATI seminar, he was met by the owner, who is fittingly named Chris “Chubby” Frederick. He knew from the very first minute Chubby began to speak that this was not going to be the same old... same old.No, instead he learned the real practical and easy to implement ̒ how to ̓strategies he was so desperately looking for. He even heard about topics that were foreign to him, but later proved to be soooo profitable. Things like actually charging customers for shop supplies, strategies to double the average repair order, something called Courtesy Checks (that he says has literally re-engineered his business), and most importantly how to literally “WOW” his customers so they wouldnʼt even think about going to another shop for service.

He Experienced the Ultimate MakeoverNow Greg knows a good thing when he sees it and he knew the ATI formulas that he learned were just the ticket for him. So he began to implement right away and the transformation has been unbelievable.As business grew, he continued to grow his shop, bay by bay as needed, until it reached his current 19 lift status. But that wasnʼt all that

happened. He now only works 45 hours during a normal 5 day work week. All his bills are paid on time and he now takes home a very, very nice salary for himself.Plus, his employees are making more than before. Best of all, theyʼre happy at their jobs and keep asking him… ʻwhatʼs next? ̓Prior to his ATI training, a good month was $40,000 in sales. He just completed his best month ever, topping the $216,000 number, and he believes that he can consistently do a quarter of a million every month soon - especially since his average repair order has gone from $190 to $290.

Life Is GoodSince implementing the ATI strategies, Greg now takes off whenever he wants to. The last couple of years, heʼs taken his wife, (Christina) and two sons (Logan, age 8 and Hayden, age 5) to the Outer Banks every summer for a 2 week vacation. He prides himself with the fact that he doesnʼt even ʻcall-in ̓ to find out how the business is doing.Besides being able to fund the expansion of his shop, he recently bought a beautiful new home and a Town & Country minivan for his wife. When asked whatʼs next, Greg reported that he has his eyes on purchasing his second shop 5 miles away. He said, “That s̓ why I was reluctant to do this article. The other shop owner is sitting on a ʻGold Mine ̓ and Iʼm scared to death that heʼll read this and attend an ATI 1 day workshop before he decides to sell to me.”

Greg, Any Famous Last Words?“Yeah…Unless youʼre the guy who owns the shop 5 miles down the road from my shop, there is NO WAY you can lose by attending one of ATI s̓ 1 day workshops. I can t̓ think of one good reason why anyone should have any hesitation at all. The number of practical and easy to implement strategies is just unbeliev-able.”

Hereʼs how easy it is. Pick up the phone and call Corrie (toll free) at: 1-888-471-5800, ext. 18. She will be glad to provide you with the ATI workshop schedule. Thereʼs probably one coming to your area soon. Sheʼll enroll you if you desire, or sheʼll be glad to answer any questions you might have. NOTE: All ATI workshops come with a full 100% refund guarantee.

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