QUICKWRITE 1.3In general, which type of rhetorical appeal (ETHOS/PATHOS/ or LOGOS) has the biggest impact on you—meaning you actually go out and buy the product, or at least you want to—when it comes to advertising? Why do you think you react that way?

Please explain your answer, using specific ads as textual evidence.

“IT’S AN ANALYSIS-MAKING MONDAY!”

SEPTEMBER 23, 2013MR. HOUGHTELING

English III

AGENDAQuickwrite1.3Begin advertisement analysis project.

QUICKWRITE 1.3In general, which type of rhetorical appeal (ETHOS/PATHOS/ or LOGOS) has the biggest impact on you—meaning you actually go out and buy the product, or at least you want to—when it comes to advertising? Why do you think you react that way?

Please explain your answer, using specific ads as textual evidence.

ADVERTISEMENT EXERCISEIn your notebook for this class, identify

the Rhetorical Triangle (remember your ASS!) regarding this ad:

The Audience (for whom is this product primarily targeted?)

The Speaker (who is producing the product?)

The Subject (or product)ALSO: Identify examples of

ETHOS/PATHOS/and LOGOS for the ad.

IMAGE #1

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QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

Image # 2

Image #3

Image #4

IMAGE #5

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

CLUES/QUESTIONS FOR IMAGE 51. Wayne Rooney is a soccer player for

England. 2. Rooney wears number 10 for England. 3. This ad was released in June, 2006, just

weeks after Rooney returned from injury and just weeks before the 2006 World Cup.

4. Forget the Super Bowl; the World Cup is the biggest sporting event in the world: 715 million people watched the final of the 2006 World Cup in Germany.

5. The next slide will give you a picture of the flag of England…

http://www.artdaily.com/index.asp?int_sec=11&int_new=16340&int_modo=2#.UjxEDrCm-So

HOMEWORK / PRINT ADVERTISEMENTS

Complete your ad analysis.