EVENTS MARKETING INTENSIVE

Social Media Integration

Presenter Gerrmaioud Chape

Three Stages Of Social Media Event Marketing

1.Pre-Event Marketing

2.Real Time Engagement

3.Post Event Relationship

Extension

Quick Usage Statistics

• 73 % Of Americans have a social media profile

• 55 % Of Americans have a profile

• 22 % Of users check in more than 5 Times daily

Event

Facebook • Audience • Targeted Ads • Retargeting ads

Twitter • Announcement • Lists • Links• Hashtags

Google Plus• Audience • Targeted Ads • Retargeting

Linkedin• Audience Filter • Groups

Meerkat/Periscope & Instagram

Vine &Snapchat

Pinterest • Click Back Feature • Storage

Wordpress• Write an

Entry • Store

Youtube• Anotations • Create subscription

TYPES OF SOCIAL MEDIA USAGE

Engagement

• Have Conversations• Be Sincere • Encourage attendee

engagement • Listen

CRISIS MANAGEMENT

1. Respond Quickly2. Apologize3. Ask to go “Private”4. Post Resolution 5. Do not delete negative post

HELP DESK • Answer Questions• Make Suggestions • FAQ

Post Event analytics & Follow Up

Event Newsletter

• Thanks for Attending• Social Media Contacts for Event Team• Recap (memorable moments)• Hashtags for those who missed it

#EventsMarket2015#NYU #succcessfulmarketing#RLGANT #TSS

The Social Society

www.thesocialsocietyus.com

@The_Social_Society

@1socialsociety

/THeSocialSocietyUs