quick start to captioning

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Quick Start to Captioning August 6, 2015 at 2:00pm ET Lily Bond Marketing Manager 3Play Media [email protected] (617)764-5189 x119 www.3playmedia.com twitter: @3playmedia Type questions in the control panel during the presentation This presentation is being recorded and will be available for replay To view live captions, please follow the link in the chat window

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Quick Start to Captioning August 6, 2015 at 2:00pm ET

Lily BondMarketing Manager3Play [email protected](617)764-5189 x119

www.3playmedia.comtwitter: @3playmedia

Type questions in the control panel during the presentation

This presentation is being recorded and will be available for replay

To view live captions, please follow the link in the chat window

Agenda‣ Captioning basics

‣ Benefits

‣ Accessibility laws

‣ Captioning services & tools

‣ Q&A

What Are Captions?

4

Text that has been time-synchronized with the media

What Are Captions?

Captions convey all spoken content and sound effects

What Are Captions?

6

Originated in the early 1980s for broadcast TV

Terminology

7

‣ Captions vs. Transcript

Terminology

8

‣ Captions vs. Transcript

‣ Captions vs. Subtitles

Terminology

‣ Captions vs. Transcript

‣ Captions vs. Subtitles

‣ Closed vs. Open Captions

Terminology

‣ Captions vs. Transcript

‣ Captions vs. Subtitles

‣ Closed vs. Open Captions

‣ Post Production vs. Real-Time

Caption Formats

SRT Example

01:02:53:14 94ae 94ae 9420 9420

01:02:55:14 942c 942c

01:03:27:29 94ae 94ae 9420 9420

SCC Example

How to Associate Captions with Video‣ Sidecar file

‣ Encode captions with video

‣ Open captions (burned in)

Benefits‣ Accessibility for hard of hearing

48 MillionAmericans with hearing loss

Benefits‣ Accessibility for hard of hearing

‣ Better comprehension

‣ Flexibility to view in noise-sensitive environments

80%Of people who use captionsdon’t have hearing disability

Benefits‣ Accessibility for hard of hearing

‣ Better comprehension

‣ Flexibility to view in noise-sensitive environments

‣ Interactive video search

97%Of users said searchable

transcripts enhanced experience

Benefits‣ Accessibility for hard of hearing

‣ Better comprehension

‣ Flexibility to view in noise-sensitive environments

‣ Interactive video search

‣ SEO: more inbound traffic

7.3%Increase in views

from captions

Benefits‣ Accessibility for hard of hearing

‣ Better comprehension

‣ Flexibility to view in noise-sensitive environments

‣ Interactive video search

‣ SEO: more inbound traffic

‣ Reusability

50%Students who use

transcripts for study guides

Benefits‣ Accessibility for hard of hearing

‣ Better comprehension

‣ Flexibility to view in noise-sensitive environments

‣ Interactive video search

‣ SEO: more inbound traffic

‣ Reusability

‣ Translation to foreign languages

Benefits‣ Accessibility for hard of hearing

‣ Better comprehension

‣ Flexibility to view in noise-sensitive environments

‣ Interactive video search

‣ SEO: more inbound traffic

‣ Reusability

‣ Translation to foreign languages

‣ May be required by law

Accessibility LawsRehabilitation Act: Sections 508, 504‣ Covers federal agencies and orgs with federal funding‣ Assistive Technology Act

Accessibility LawsRehabilitation Act: Sections 508, 504‣ Covers federal agencies and orgs with federal funding‣ Assistive Technology Act

ADA: Titles II, III‣ Covers public and commercial entities‣ Lawsuits: What is a “place of public accommodation”?

Accessibility LawsRehabilitation Act: Sections 508, 504‣ Covers federal agencies and orgs with federal funding‣ Assistive Technology Act

ADA: Titles II, III‣ Covers public and commercial entities‣ Lawsuits: What is a “place of public accommodation”?

CVAA ‣ Covers Internet content that aired on TV‣ Includes video clips‣ Copyright owner bears responsibility

FCC Standards for Caption Quality

‣ Caption accuracy

– Must match spoken words to fullest extent possible and include non-verbal

information

– Allows some leniency for live captioning

‣ Caption synchronization

– Must coincide with their spoken words and sounds to the greatest extent possible

‣ Program completeness

– Captions must run from the beginning to the end of the program

‣ Onscreen caption placement

– Captions should not block other important visual content

About 3Play Media

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‣ Captioning + transcription + translation

‣ MIT spinout in 2007

‣ Based in Cambridge, MA

About 3Play Media‣ Captioning + transcription + translation

‣ MIT spinout in 2007

‣ Based in Cambridge, MA

‣ 1,600+ customers in higher education, government, corporate, & media

3Play Media’s Goal: Simplify the Process

Online Account System

Fast + Reliable Turnaround

Automated Workflows

50+ Caption Formats

Caption Import

Video Search Tools

Spanish Captioning

Accuracy and QualityMulti-Step Human Review Process

‣ More efficient, cost-effective‣ At least 99% accuracy‣ All work done in U.S.‣ Consistent transcription standards

Flexible Upload + Turnaround

Platform Integrations‣ Effortless integration with many platforms‣ Out-of-the-box compatibility with most players

Video Player / Platform Integrations

50+ Output Formats‣ Wide variety of output

formats

‣ Intelligent keyword extraction

‣ Automated vertical caption placement

‣ Encoded closed/open captions

Caption & Translation Editor

Caption Import

‣ Import your existing captions and translations

‣ Convert into 50+ formats

‣ Use interactive transcripts

‣ Securely manage your assets

Automated Transcript Alignment

Interactive Transcripts‣ Use captions to make videos

searchable and interactive

‣ Not a replacement for captions

‣ Easy to set up

‣ Lots of customization options

Customer Support

“…What’s important is the customer service you get, and 3Play just plain rocks when it comes to helping out.”- Josh Harder, University of Wisconsin

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Lily Bond

Marketing Manager

3Play Media

[email protected]

617-764-5189 x119

Q&A Upcoming Webinars

8/27: HTML5 Video Accessibility Updates

9/24: Video SEO - How to Get Your Videos to Rank

10/1: Free Tools for Testing Website Accessibility

10/8: 10 Tips for Creating Accessible Online Course Content

Register at:http://www.3playmedia.com/webinars/