QUESTIONS YOU SHOULD ASK WHEN HIRING A“DIGITAL STRATEGIST”

Compiled by

Dr. Augustine Fou

Hollis Thomases

January 2014

EVERYONE SAYS THEY’RE A ... “DIGITAL STRATEGIST”

BUT HOW CAN YOU TELL?

Ask them these questions…

HOW LONG HAVE YOU BEEN A DIGITAL STRATEGIST?

DESCRIBE YOUR RELEVANT EXPERIENCE.

HOW ROUNDED IS YOUR EXPERIENCE?  HAVE YOU ALWAYS ONLY BEEN A CONSULTANT, OR DO YOU ALSO HAVE CLIENT- AND AGENCY-SIDE EXPERIENCE?

WHAT MAKES THESE EXPERIENCES DIFFERENT FROM A STRATEGIC PLANNING STANDPOINT?

CAN YOU SHOW ME SOME ARTICLES OR SLIDES YOU’VE PUBLISHED ONLINE?

WHAT’S THE FIRST THING YOU USUALLY ASK CLIENTS WHEN STARTING AN ENGAGEMENT?

HAVE YOU WORKED AT A MANAGEMENT CONSULTING FIRM, WHICH AND HOW LONG?

WHAT IS YOUR STRATEGIC PLANNING PROCESS?

WHAT DOES A TYPICAL ENGAGEMENT LOOK LIKE? WHAT ARE THE PHASES AND DELIVERABLES?

CAN YOU TALK ABOUT A CASE STUDY OF WHAT YOU DID FOR A CLIENT AND WHAT THE STRATEGIC INSIGHT WAS?

HOLLIS THOMASES – CHIEF DIGITAL STRATEGIST

In 1998, Hollis Thomases founded Maryland-based Web Ad.vantage, providing strategic digital marketing and advertising solutions. An award-winning entrepreneur, Hollis authored the book, “Twitter Marketing: An Hour a Day,” published in January 2010 by John Wiley & Sons, and is a columnist with Inc.com, Social Media Marketing Magazine, and ClickZ. Hollis also frequently speaks at industry conferences and association events.

Hollis has delivered cost-effective actions and insights for an extensive list of clients including Endo Pharmaceuticals, SANYO Biomedical, DAP Products, Inc., UNICEF Canada, and Visit Baltimore.

Hollis Thomases graduated from Cornell University with a BA in Social Relations. You can find her in the Twittersphere @hollisthomases, on LinkedIn, by email or by old-fashioned phone: +011-410-942-0488.

DR. AUGUSTINE FOU – CHIEF DIGITAL STRATEGIST

“As more users move to mobile; sites need to adapt to serve them. But mobile will soon no longer be considered a separate channel because usage patterns are the same as desktop.”

FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)

MCKINSEY CONSULTANT

CLIENT SIDE / AGENCY SIDE EXPERIENCE

PROFESSOR AND COLUMNIST

ENTREPRENEUR / SMALL BUSINESS OWNER

PHD MATERIALS SCIENCE (MIT '95) AT AGE 23

@acfou

ClickZ Articles:  http://bit.ly/augustine-fou-clickzSlideshares: http://bit.ly/augustine-fou-slidesharesLinkedIn: http://linkd.in/augustinefou

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