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DESCRIPTION
56r5TRANSCRIPT
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North South University MBA Program, School of Business
North South University BUS620 Marketing Management
Section 3 SUMMER 2015 Project Factors behind brand switching in the telecommunication industry
User: GP=1 , BL = 2, Robi = 3, Airtel = 4 Gender: M=1, F=2
Date of Interview DD MM YY Start Time End
Time
Hours Minute Hours Minute Interviewers Name FC Name Respondents Name Address
Contact Number Home # Cell phone #
Introduction
/ North South University
, , -, ,
[Listing and Screening]
LQ1. ?
1 2 3 4 5 6 7
LQ2a. , ?
1
2
LQ2b. ?
1 LQ3
2 LQ2c
3
LQ2c. PCO ?
1
2
MRS/ ESOMAR
Code of Conduct
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LQ3. ?
/ 1 2 1 2 1 2
LQ4. ?
1 2 ( )
........................
3 4 5
6 LQ5. ?
1 LQ6 2
LQ6. ?
Prepaid 1 Q1
Postpaid 2 3
Q1. SIM Usage Pattern
a. [ ; GRID 1 TOM ]
b. ? [ GRID 1 CU ; ]
c. ? [ ; MU Q1d ]
d. _ _ _ _ _ _ _ ? ? e. ? [Q1e ] f. ?
TOM (Q1a)
CU (Q1b)
MU (Q1c)
Ranking (Q1d)
Q1e Total Monthly Expenses (TK)
GP 1 1 1 2 3 BL 2 2 1 2 3
Robi 3 3 1 2 3 AT 4 4 1 2 3 CC 5 5 1 2 3 TT 6 6 1 2 3
Total
GRID 1
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Q2a. ?
Q2b. ?
(Q2b) (Q2c) GP = 1 ; BL = 2 ; Robi = 3;
AT = 4 ; CC = 5 ; TT = 6 GP = 1 ; BL = 2 ; Robi = 3;
AT = 4 ; CC = 5 ; TT = 6
Q2c. ?
1 2 / / 3 4 5
Q2d. 1, 2 3 Q2e Q3a
Q2d. ? ( %) _________________________________________
Factors behind changing telecommunication brands
Q3a. ? [ ]
- 1 2 3 4 5 6 7 8
............
Q3b. ? [ ]
........................................................................................................................
Q3c. [Q3d ] ,
i. 1 2 / 3 4 5 6 / 7 [ ...]
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ii. ( SMS ) - 1 - 2 3 - 4 / 5 FnF FnF 6 SMS 7 ISD 8 9 [ ...]
iii. Scratch Card Electronic 1 2 [ ...]
iv. 1 2 3 4 5 6 - / 7 [ ...]
v. 1 2 3 [ ...]
vi. 1 2 3 [ ...]
vii. 1 2 3 4 / 5 [ ...] 6
viii. (VAS Services) VAS / 1 VAS 2 VAS 3 [ ...]
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Questionnaire Sequence
Start
LQ1
LQ2a
LQ2b LQ2c
LQ3
LQ4
LQ5
1
1 2
2
2,3,4,5
2,3
Unsuccessful Response
1,6
2
1,6
1
Q1
Q2a
Q2b
Q2c
Q2d
Q3a
Q3b
Q3c
4,5
1,2,3
Successful Response
1
1
2
LQ6 1,2
3
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