University of central Punjab

Dear Participant:

I am the students of M.Com. You are invited to participate in a research Assignment entitled: increasing sales of gourmet. The purpose of this questionnaire is to observe that what type of strategy are adopted by gourmet on the basis of external analysis and people response.The questionnaire will take approximately 20 minutes. Participation in this research is completely voluntary and you may refuse to participate without consequence. If you choose to participate in this project, please answer all questions as honestly as possible and return the completed questionnaires promptly. Thank you for your consideration. Your help is greatly appreciated.

Regards, Burha waheed Mariya zafar M.COM (4th ) B Name: _______________ Your age range:|_|18-25|_|26~35|_|36~50|_|Over 51Gender: Male/ female:

Please indicate the degree of your agreement or disagreement with each statement by filling in the circle on your answer sheet that best represents your point of view about GOURMET . Please choose from the following answers:Strongly Disagree1Disagree2Neutral3Agree4Strongly Agree5

Sr. #1strongly disagree2disagree3neutral4agree5strongly agree

1Do you like the products of gourmet bakers?

2Prices are affordable?

3Its bakery products are more better than others?

4Do you always preferred to go gourmet bakers?

5GOURMET always focus on customer's need and serve them with quality products?

6Does the prices of gourmet bakers changes daily?

7What you think because of low cost attract customer on Gourmet?

8Products are always fresh?

9They satisfy every class of people as a whole?

10Gourmet now manufacturing dairy products, beverages, traditional hallway, candy, toffee, jams, ice cream, ketchup, nimko what you think they provide better servicers?

SUGGESTION;

Gourmet Foods

Gourmet outlet atGakkhar

TypeBakers

IndustryBakers

Founded10 September 1987

FounderMuhammad Nawaz Chatha

HeadquartersLahore

Number of locations120+

ProductsBaked and unbaked desserts, breakfast pastries, restaurant, dairies products, sweets, dairies, Fruit Jams & Jelly, Fruit Juices & beverage products and restaurant & catering service

OwnerMuhammad Nawaz Chatha

Number of employees1500+

Websitewww.gourmetpakistan.com

Gourmet Foodsis a bakery and confectionery chain based inLahore, Pakistan.It has seven processing units and over 100 stores in Lahore.The company was founded by Muhammad Nawaz Chatha in 1987. It also has outlets inFaisalabad,Gujranwala,Gujrat,Jalalpur Jattan ,Sargodhaand inNew York City, United States. On 10 September 1987, atIchhra,Lahore,Pakistan, Gourmet took start with a small shop

MISSION STATEMENT

VISSION STATEMENT

PRODUCT LINE

Sr. Manager HRAmjad aligourmet FOODSSeptember 2009 Present (5 years 9 months)Strategic & HR Operations Management Provide strategic & operational support in the development and implementation of HR function across the Gourmet Group of Companies.

Policy & Procedures Develop proposals and recommendations for improvement of organization's HR policies & procedures.

Restructuring & Process Reengineering Review organization structures of Gourmet Group of Companies business units and plan, develop and implement the change

Initiatives & structural transformation. Analysis and development of strategies and plans for better corporate governance in business units

Recruitment & Selection Ensuring consistency in terms of, recruitment & selection, compensation & benefits and legal compliance at all Business Units. Core-Recruitment of White Collar Personnel

Compensation & Benefits Designing and initiating Benchmark Surveys on C&B in various Exploring different channels and sources for potential candidates and initiate the recruitment process.

HR AuditConduct HR Audit of Gourmet Group of Companies and identify gaps

HR Exit Strategies Devise and execute Exit Strategies and Plans on Business Closures

PRICING STRATEGY

CHANNELS OF DISTRIBUTION

TARGETED AUDIENCE

DIFFERENTIATION

PRODUCT LIFE CYCLE

COMPETITORS

As the questionnaires filling we come to know that GOURMET is brand some people like them and some unlike them because of low quality and tasteless some time so they must improve their quality, but some people are really fans of GOURMET price are very reasonable so that why people attract. mostly people are not brand conscious they visit too other barkers, cola are very famous of GOURMET because of less cost. 1000 of customers are satisfy in lahore but in other cities they cannot stayable in their quality,