questionnaire template - a2 music video coursework

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Oliver James Cooke Music Video Questionnaire Questionnaire, Part I: General Questions 1. What is your Gender? o Male [] o Female [] o Other [] 2. What is your Age? o 13 or Under [] o 14-18 [] o 19-22 [] o 23-30 [] o 31-45 [] o 46-60 [] o Over 60 [] 3. What is the frequency to which you watch Music Videos? o Not at all [] o Very infrequent (Roughly equal to once a year) [] o Moderately infrequent (Roughly equal to once a month) [] o Relatively frequent (Roughly equal to once a week) [] o Very frequent(Roughly equal to every day)[] 4. Though what form do you primarily watch Music Videos? o Internet (YouTube/Vimeo etc.) []

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Questionnaire template from our A2 Media audience research.

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Page 1: Questionnaire Template - A2 Music Video Coursework

Oliver James Cooke Music Video Questionnaire

Questionnaire, Part I: General Questions

1. What is your Gender?

o Male []

o Female []

o Other []

2. What is your Age?

o 13 or Under []

o 14-18 []

o 19-22 []

o 23-30 []

o 31-45 []

o 46-60 []

o Over 60 []

3. What is the frequency to which you watch Music Videos?

o Not at all []

o Very infrequent (Roughly equal to once a year) []

o Moderately infrequent (Roughly equal to once a month)

[]

o Relatively frequent (Roughly equal to once a week) []

o Very frequent(Roughly equal to every day)[]

4. Though what form do you primarily watch Music Videos?

o Internet (YouTube/Vimeo etc.) []

o Television (MTV etc.) []

o Other (Please State) []

Page 2: Questionnaire Template - A2 Music Video Coursework

Oliver James Cooke Music Video Questionnaire

Questionnaire, Part II: Specific Tastes

1. Would you say that you are a fan of indie music?

o Yes []

o No []

2. If yes, would you also say you are a fan of indie music videos?

o Yes []

o No []

3. If yes still, why do you enjoy this genre?

o More interesting []

o Influenced by family or friends []

o Other (Please State) []

4. Would you say a music video is better to be funny/light-hearted or serious/thought-provoking?

o Funny/Light-hearted []

o Serious/Thought-provoking []

o No preference []

5. Would you say you prefer a concept (theme), narrative (story) or performance-based music video?

o Concept []

o Narrative []

o Performance []

o Dislike all three equally []

o Enjoy all three equally []

Page 3: Questionnaire Template - A2 Music Video Coursework

Oliver James Cooke Music Video Questionnaire

6. In your opinion, which of the following locations seem best suited to act as the setting for an indie music video? (Tick as many as you like)

o An abandoned warehouse. []

o Dusty, sandy desert. []

o Large, rural field. []

o Crowded town or city. []

o Holiday resort. []

o Shopping centre. []

o None of the above []

o Another concept (Please State) []

7. What themes and colours would you prefer to see in an indie music video?

o Bright themes and colours. []

o Dark themes and colours. []

o Mixed themes and colours. []

8. Would you say that you would prefer a music video with some special effects or animation?

o Prefer. []

o Do not prefer. []

o No preference. []

Page 4: Questionnaire Template - A2 Music Video Coursework

Oliver James Cooke Music Video Questionnaire

9. What media technique would you cite as being the most important and enjoyable aspect, when watching a music video? (Please rank in order of preference; 1-5)

o Camerawork

o Setting

o Clothing

o Lighting

o Sound

10. Do you think representation (Gender; age; ethnicity and disability) is important to be portrayed within music videos?

o Yes. []

o No. []

o No preference. []