Questionnaire Results Presentation Charlotte Page & Jamie Whitbread

Introduction• The purpose of our questionnaire was to find the preferences

and opinions of our target audience, which was 15 to 25 year olds of both genders, for the release of a new psychological horror. We have targeted this age group because they are most likely to attend the cinema and be interested in this kind of horror film.

• Here, we have presented our findings visually by presenting our results onto graphs. We have split our results into categories so that we can understand our audience better which will help to influence our decisions when making our trailer.

• By considering our audience feedback, we will know how to attract our target audience when we create our media products.

Audience Profile. • Here we can see that our audience is both male and female

with an average age of 16 to 25 and are mostly from Harlow so this would be a key place to advertise our films as this is where our target audience is most likely to be.

• They are likely to be a full time student but also be part time employed. This could suggest that they have some financial income so they may be more likely to spend money on films.

Male50%

Female50%

Gender

Under 16

16 - 20 21 - 25 26 - 30 31 - 35 36 - 40 41 - 49 50 +02468

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AgeFull Time

20%

Part Time20%

Part Time Employed

and student60%

Employment Status

Harlow Epping Roydon Broxbourne Other02468

10121416

Town of Residence

Film Consumption

Nothing10%

£1 - £530%£6 - £10

50%

£11 - £1510%

Money Spent on Film Consumption per

month

None35%

1 to 365%

Cinema Visits per Month

None 1 to 3 4 to 6 7 to 10 11+0123456789

10

Digital Downloads per month

• These results show that our target audience are most likely to spend between £6 and £10 on film consumption per month however some only spend £1 to £5 on film consumption per month.

• We have also found that our target audience are likely to attend the cinema up to three times per month so this suggests that if we were to distribute our horror film to cinemas our audience would be likely to see it.

• Our results also show that our audience are keen on digitally downloading films 1 to 3 times per month so this could be another key factor to distributing our film successfully as due to the majority of our audience being students, the film is cheaper and easier to access on the internet.

Film Viewing Habits• Our questionnaire found that our target audience are most likely

to view a film trailer using their computer perhaps using the films website or other multimedia websites such as YouTube. This would be the most suitable platform to release our trailer on as this is where our trailer would get the most views from our target audience.

• Similarly, our results showed that our target audience were also likely to use a computer to watch a film therefore we will film in HD so that the audience has a higher quality on a computer and will enjoy the film more. however the cinema is also a popular option for our target audience as our previous results showed.

TV Cinema DVD/Blu-ray Computer Phone0123456789

Preference for Viewing a Film Trailer

Cinema

DVDs/Blu-ra

ys

Digital

Downloads

Telev

ision

Phone

Computer01234567

Preferred platform for View-ing a Film

Horror Film Preferences• To gain a better understanding of the type of psychological

horror film our target audience would be looking for, we asked them to select two of their favourite psychological horror films. We found that the Woman in Black and Paranormal Activity were most popular amongst our target audience as these are modern films which the audience have grown up with so this is the style of film we will be aiming for.

• Our findings also showed that our audience are looking for either an intimidating or serious tone in our trailer and would most like to see it set in a modern house.

The W

oman in

Black

Paranorm

al Acti

vity

REC.

The B

lair W

itch Pro

ject

The R

ing

The S

hining

The C

abin in

the W

oods

The A

waken

ing0

2

4

6

8

10

Favourite Psychological Horrors

Serious50%

Intimidating50%

Preferred Language Style

Modern House75%

Woods / Forest25%

Preferred Setting for a Horror Film

• We asked our audience to select some cinematography elements that they thought would be appropriate to use in a horror film. The top three elements to use were extreme close-ups, point of view shots and jumpy or quick cuts so these are elements we will consider adding to our trailer.

• Whispers were the most popular choice of sound although silence was also a popular second choice. We will also consider these results when making our film trailer as it will help to identify it as a film of the horror genre.

Point of V

iew sh

ots

Extre

me Close

Ups

High/Lo

w Angle Sh

ots

Panning M

ovemen

ts

Tracki

ng Move

ments

Fast

Paced Cuts

Slow Pace

d Cuts

Jumpu/Quick

Cuts02468

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Preferred Cinematography El-ements

Footst

eps

Creaks

White

Noise

Screa

ms/Shrie

ks

Whisp

ers

Silen

ce

Backgro

und Music

02468

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Preferred Sounds for a Horror Film

Magazine Print Preferences• For our ancillary tasks, we have asked our audience their

preferences on a selection of film magazine front covers and their reasons why.

• Empire magazine received the most votes and when asked why, we found that the picture, colour and layout were all important factors to consider.

Empire55%

SFX20%

Total Film25%

Magazine Front Cover Pref-erences

Text20%

Picture25%

Colour25%

Layout25%

Features5%

Why?

Film Poster Print Preferences• We also questioned our audience about their preferences for a

small selection of film posters. • Our results showed that The Woman in Black poster was most

popular by far and this was due to the picture used. This shows us that when creating a poster, the picture chosen must fit with the genre to attract our audience.

The Woman in Black

60%

Paranormal Activ-ity5%

The Blair Witch

Project25%

The Ring10%

Horror Film Poster PreferencesText5%

Picture45%

Colur25%

Layout25%

Why?

ConclusionTo conclude, our findings have shown that our target audience is both male and female aged between 16 to 25 and mainly students who have part time jobs. This shows that our target audience do have a small income available to spend on films which not everyone would have. This is supported by our audience saying they spend mostly between £6 to £10 on film consumption per month. From our results, our audience digitally download films more than going to the cinema as this is a cheaper option so reflects our student audience. However, the cinema was also a popular choice so these will both be platforms to consider when distributing our film. Similarly, for our trailer, our audience would be most likely to see this using a computer which is another factor will consider.

ProposalsFrom our results, in our trailer we propose to use a modern house for the setting as this was the most popular choice of setting, this hopefully will be something that the consumers can relate to and imagine themselves in the position of the character. Since this is a a horror trailer, a serious language style will be used as this is most suitable as well as be the most appealing to our audience. In relation to camerawork, we propose to use extreme close-ups, close-ups and point of view shots as our audience suggest that by employing these conventions, other consumers will be able to identify the genre as horror since these are camera shots stereotypical of horror. With editing, the shots will be edited in a quick, jumpy fashion as this was said to be successful for creating an increasingly tense atmosphere. Finally, with sound, alongside the incidental music we are planning to employ, sound effects that appealed to the audience were whispers and silence as they felt these would be ideal for connoting the horror genre. For our first ancillary task of a magazine front cover, we found that the style of Empire’s: The Joker magazine front cover was most popular so we propose to use bold colours, and an eye-catching image as this will ensure our magazine is visually appealing and stand out amongst competitors. Also, the layout must be something carefully planned with some saying it should be simple to that the cover does not become too distracting. Similarly, for our poster we have found that the image is the most important factor to making our poster attractive therefore we propose to use an image that is quite shocking as this will make it more noticeable to an audience. Colours were also seen to be an important factor where the colours are crucial for connoting the genre.