1. What gender are you?

56%

44%

MaleFemale

2. What age group applies to you?

24%

64%

8%4%

15-1819-2223-2526+

3. What genre of rock music is your favourite (if more than one just tick the ones that you find your personal top)?

16%4%

36%8%

12%

4%

8% 12%

Sales

Alternative rockHard rockHeavy metalProgressive rockPsychedelic rockPunk rockFunk rockOther

4. If a fan of heavy metal list the subgenre/subgenres which you find your favourite.

44%

24%

12%

12%

4% 4%

Sales

Doom metalAlternative metalTrash metalNu metalBlack metalGroove metal

5. Do you prefer conventional (the usual style of video for a particular genre of music) or unconventional (abstract, experimental) music video?

Conventional/unconventional music video?0%

10%

20%

30%

40%

50%

60%

70%

36%

64%

ConventionalUnconventional

6. Do you like when lyrics of the song are clearly reflected in the video (illustration), when there is no connection between audio and visual (disjuncture) or maybe when there is a manner of link between the two but only to some degree (amplification)?

Visual0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

24%

32%

44%

IllustrationDisjunctureAmplification

7. Do you prefer to see a clear narrative in the music video or maybe a specific concept, the idea that the music video is driven with?

Narrative/conceptual?

0% 10% 20% 30% 40% 50% 60%

42%

58%

ConceptualNarrative

8. Do you like to see performance shots in a music video?

Performance shots?

0% 10% 20% 30% 40% 50% 60% 70% 80%

28%

72%

YesNo

9. How long do you like a music video to be?

Category 1

0%5%

10%15%20%25%30%35%

Less than 3 minutes

3:00 - 3:59

4:00 - 4:59

More than 5 minutes

12%

24%

30%

34%

Less than 3 minutes3:00 - 3:594:00 - 4:59More than 5 minutes

10. Would you prefer the plot of a music video to follow the story of one main character or maybe a multiple number of characters having similar importance?

One/multiple character42%

44%

46%

48%

50%

52%

54%

54%

46%

OneMultiple