1. Age

12-1516-1819-2425-4041+

MALE FEMALE0

2

4

6

8

10

12

14

2. Gender

Gender

3. Genre

ThrillerRom ComComedyHorror

4. How often do you read film reviews?

NeverRarelySometimesOften Always

<30s

30s-1min

1min-1min30s

>1min30s

0

4

8

5. How long do you think a movie trailer

should last for?How long do you think a movie trailer should last for?

Yes No-1

3

7

11

15

6. Do you prefer to see the trailer be-fore seeing a film?

Do you prefer to see the trailer before seeing a film?

Never

Rarely

Someti

mesOften

Alway

s0

0.51

1.52

2.53

3.54

4.55

7. How often do you go to the cinema?

How often do you go to the cinema?

Not at a

ll

failry

effecti

ve

Effecti

ve

Very eff

ective

01234567

8. How important is a soundtrack to a

trailer?

How important is a soundtrack to a trailer?

Yes No012345678

9. Do you visit the website of a film after

viewing the trailer?Do you visit the website of a film after view-ing the trailer?

10. Does a film poster influence you

to see the film's trailer?

YesNo

Yes No0

2

4

6

8

10

12

14

11. Do you want the trailer to illustrate a very clear picture of

the film and its story?Do you want the trailer to il-lustrate a very clear picture of the film and its story?

12. Does seeing the actors/directors/

producers name in-fluence you in seeing

the film?YesNo