QUESTIONNAIRE RESULTS

1. How old are you?

12-15 16-18 19-24

25-40 41+

2. What gender are you?

MALE FEMALE0

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

Gender

3. What is your favourite genre of film?

ThrillerRom ComComedyHorror

4. How often do you read film reviews?

NeverRarelySometimesOften Always

5. How long do you think a movie trailer should last for?

<30s 30s-1min 1min-1min30s >1min30s0

1

2

3

4

5

6

7

8

How long do you think a movie trailer should last for?

6. Do you prefer to see the trailer before seeing a film?

Yes No-1

1

3

5

7

9

11

13

15

Do you prefer to see the trailer before seeing a film?

7. How often do you to the cinema?

Never Rarely Sometimes Often Always0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

5

How often do you go to the cinema?

8. How important do you find a soundtrack to a trailer is?

Not at all failry effective Effective Very effective0

1

2

3

4

5

6

7

How important is a soundtrack to a trailer?

9. Do you visit the website of a film after you view the trailer?

Yes No0

1

2

3

4

5

6

7

8

Do you visit the website of a film after viewing the trailer?

10. Does a film poster influence you to see the film trailer?

YesNo

11. Do you want the trailer to illustrate a very clear picture of the film and it’s

story

Yes No0

2

4

6

8

10

12

14

Do you want the trailer to illustrate a very clear picture of the film and its story?

12. Does seeing the actors/directors/producers name influence

you in seeing the film?

YesNo