QUESTIONNAIRE

PART – A

1) Name:_______________________________________________________________

2) Sex: Male

Female 3) Age: 20-25 Years 25-30 years 30-35 years 4) Education: Higher secondary Pre-university Graduation Post-graduation 5) Occupation Student Business person Working Professional PART - B

1 Celebrity in an advertisement encourages to buy the product

Strongly disagree

disagree Neutral

Agree Strongly agree

2 Celebrities make difference to the image of the brand

Strongly disagree

disagree Neutral

Agree Strongly agree

3 Celebrities use the product they endorse Strongly disagree

disagree Neutral

Agree Strongly agree

4 People purchase celebrity endorsed brands to improve social status

Strongly disagree

disagree Neutral

Agree Strongly agree

5 Celebrity has the power to change my perceptions Strongly disagree

disagree Neutral

Agree Strongly agree

6 Celebrity conveys all the true features of a product Strongly disagree

disagree Neutral

Agree Strongly agree

7 Celebrity holds the viewer’s attention Strongly disagree

disagree Neutral

Agree Strongly agree

8 Purchase product because it is endorsed by my favourite celebrity

Strongly disagree

disagree Neutral

Agree Strongly agree

9 Scandals attached with celebrities destroy the brand’s image

Strongly disagree

disagree Neutral

Agree Strongly agree

10 Celebrities help me more to remember a brand/Product

Strongly disagree

disagree Neutral

Agree Strongly agree

11 Does your Favourite celebrity give a positive image to the endorsed brand?

Strongly disagree

disagree Neutral

Agree Strongly agree

12 I believe celebrity endorsement can build trust in the brand

Strongly disagree

disagree Neutral

Agree Strongly agree

To what extent do the following variables influence a celebrity endorser's trustworthiness in your opinion?

13 Dependable Null Low Average High Very high14 Honest Null Low Average High Very high15 Reliable Null Low Average High Very high16 Sincere Null Low Average High Very high17 Trustworthy Null Low Average High Very high18

To what extent do the following variables influence a celebrity endorser's attractiveness in your opinion?

19 Beautiful Null Low Average High Very high20 Classy Null Low Average High Very high21 Elegant Null Low Average High Very high22 Sexy Null Low Average High Very high23 Attractive Null Low Average High Very high

To what extent do the following variables influence a celebrity endorser’s expertise in your opinion?

24 Skilled Null Low Average High Very high25 Qualified Null Low Average High Very high26 Knowledgeable Null Low Average High Very high27 Experienced Null Low Average High Very high28 Expert Null Low Average High Very high

PART - C

Opinion about celebrity endorser

Overall, to what extent do the following variables influence your perceived brand attitude towards a celebrity endorsed brand?

29 Attractiveness of the celebrity Null Low Average High Very high

30 Trustworthiness of the celebrity Null Low Average High Very high

31 Expertise of the celebrity Null Low Average High Very high

Overall, to what extent do the following variables influence your purchase intention towards a celebrity endorsed brand?

32 Attractiveness of the celebrity Null Low Average High Very high

33 Trustworthiness of the celebrity Null Low Average High Very high

34 Expertise of the celebrity Null Low Average High Very high

PART - D

Impact of celebrity endorsement