QUESTIONNAIREQ-1 what product would you associate with the tag line mentioned below?

Its different. Don’t be a noodle, be a snoodle 2 minute noodles/ Bas 2 minute. Jitna tasty, utna healthy. Mummy bhook lagi. Try it with a twist. Hearty soups warm you from inside. Fast to cook, Good to eat

Q-2 What comes first in your mind when you hear the word Maggi?

Noodles Fast food Snacks None of these.

Q-3 what is the brand that comes to your mind when we say the word noodles?

Maggi Top Ramen Surya Noodles Anil Noodles. Soupy noodle

Q-4 Rank the following Maggi products w.r.t. frequency of purchase with 1 being the highest rank

PRODUCT RANK

Noodles _________Ketchup _________Soup _________Pickles _________Cubes _________

Q-5 With what products would you associate the brand Maggi? Ketchup Noodles Soup Masala

Q-5 On a scale of 1 to 5 rate Maggi on the following parameters

Taste ____________ Variety/Flavours ____________ Hygiene/Purity ____________ Availability ____________ Packaging (SKUs) ____________

Q6 Rank the categories which Maggi should look in future in order of your importance :Chocolates _____________Salted Potato Chips _____________Fruit Juices _____________Processed foods(Ready to use pastes, masalas) ____________Others ( Please mention) _____________

Q-7 how do you rate Maggi brand in terms of following parameters:

Expertise (Competent, Innovative, Market leader) Trustworthiness (Dependable and keep customers interest in mind) Liability ( Fun ,interesting) None of these

Q-8 How do you perceive Maggi products? Good for health. Ready to eat. Junk food Tasty / Fun eating

Q-9 Which Maggi products in noodles category do you regularly buy? (Repositioning awareness)

Maggi masala Maggi vegetable atta noodles Maggi dal atta noodles Maggi rice noodles mania Others.

Q-10 Do you perceive Maggi noodles as a healthy product? Yes No

Q-11 If No then your suggestions for improvement as a healthy product?_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Profile SheetName:Age:Sex:place:Profession: Marital Status:Monthly Income:

Thank you for your answers. It has been a pleasure interacting with you.