questionnaire for tvc

TVC a: The Ad Ranbir Kapoor

Part A

Recall (for both the ads shown simultaneously)

1) What do you remember of the ad just shown? (ranbir, gf, product, etc)

2) The ad was about which product and which brand? (teleom network, virgin mobile)

3) Do you remember the tagline at the end of the ad? (dosto ka network, think hatke)

4) What is the first thing that you recall about the ads? (gf, ranbir, friends, kid)

5) What are the things you could recall the most? (most easily)

6) Do you remember any scheme/offer mentioned in the ad?

In case they are unable to reply give them cues for all the above Qs

Part B

Persuasive

1) What do you realize by the line ‘plan banao STD ghumao, binakisi pack ke’? (special plans, no recharges/top ups/packs)

2) Do you think the tagline ‘Doston ka network’ fits with this product?

3) What do you understand by this tagline ‘Doston ka network’?

4) Was the location of the first scene of the ad appropriate why? (gf takes him away from friends, departure-airport)

5) Could you relate to the girl in the red dress in the first scene of the ad why? (possessive, past experience)

6) Why is the girl in red bossing over the Ranbir Kapoor’s character? (possessive)

7) Did you like the bonding of the 3 friends with the Ranbir Kapoor’s character why? (similar to me)

8) Was the role of the girl in white appropriate for the situation why? (the one who meets them in the market and calls him a cheat)

9) Why does she call the Ranbir Kapoor’s character a ‘cheat’? (two timing?)

10) Did you like the background music of the ad why?

11) What in the ad made you feel abrupt? (unexpected)

12) When the child calls the Ranbir Kapoor’s character ‘papa’ what do you think is going on in that scene? (it’s a plan?)

13) Do you think the locations of the shop and eatery fits with the storyline of the ad why? (friend connect)

14) Did the presence of Ranbir Kapoor in the ads influence you in any way why? (brand)

15) Do you think the image of the Ranbir Kapoor matches with the image of the brand? (naughty, friends, hatke)

16) Which was your favorite male character why? (ranbir, famous, funny)

17) Which was your favorite female characters why? (gf)

18) Which part of the ad you could not relate to why? (gf/1st friend-you dint understand what was happening)

19) Were you confused by the large number of characters that were in this ad why? (couldn’t’ remember?)

20) What is special about this advertisement? (humour, witty)

21) Do you think this ad could have been shorter why? (to grab more attention)

22) Was the drama a good fit with the message of the brand why? (not so serious)

23) Please tell us the most important message of this advertisement? (friends ka network)

24) What part of the ad was confusing or hard to understand why? (1st female-took time to understand what was happening)

25) What attribute emphasis in the ad was important for you? (dosto ka network)

26) Do you think the message of the ad was clear why?

27) Did your attention get diverted at any time during the ad why?

28) The ad was made for which age groups why?

29) What message did the ad wanted to convey?

30) In the ad what was the most interesting part?

31) Which character you could not connect with from the ad and why?

32) Was the ad believable and convincing Why?

33) What was the most liked part in the ad why?

34) What did you most disliked in the ad why?

35) How would you rate the TV advertisements as whole?

36) What do you think is the main theme of the ad?

37) Given a chance will you go and buy Virgin Mobile service based on this ad why?

38) What makes the ad fun to watch?

39) Do you think the ad was appropriate why?

TVC b Funny Virgin commercial

Part B

Persuasive

1) Do you think the tagline ‘Think hatke’ fits with this brand why?

2) Do you think some jingle or music in the background would have made it interesting why?

3) In the first scene when the girl in green jacket talks to her parents, did you like her attitude why?

4) Could you relate with the location of the first scene of the ad why?

5) The girl said ‘mujhe ladkon main koi interest nahi hai’ to her parents was it appropriate in the context why?

6) The parents of the girl were shocked by her statement could you relate it to the ad message why?

7) Who was ‘Ten Singh’?

8) Could you relate to the character ‘Ten Singh’ why?

9) What did you like about the dialogues between the parents of our female character as a response to the call of ‘Ten Singh’ why?

10) What do you understand when the girl says ‘Ten Singh, Goa is on!’?

11) Which is your favorite character in this ad why?

12) Did you like the main character of the ad why?

13) Do you think the girl’s father looked like a fatherly figure why?

14) If you compare the mother and father, who do you think fits their role best why?

15) What kind of relationship do you think the girl shares with her parents?

16) Could you relate with the age of the girl?

17) Do you think ‘Ten Singh’ is an appropriate name for the friend of a young female character?

18) Were you upset with the lack of celebrity in this ad?

19) Are you convinced with the message of the ad why?

20) What message does this ad want to convey?

21) Do you think this ad could have been shorter or longer why?

22) Do you think this ad was made for all age groups? Why?

23) Do you think the storyline of ad is appropriate for this ad why?

24) What message does this ad want to convey?


26) Did you feel offended by this ad why?

27) Are you convinced with the brand by seeing this ad and will you buy it why?

28) What was the most unlike able thing in the ad why?

29) What are the things you did not like in the ad why?

30) What do you think is the main theme of the ad?



33) Do you think the ad was appropriate why?

TVC c Ranbir Kapoor, Genelia DSouza & Diana Penty

Part A

Recall (for both the ads shown simultaneously)

1) What do you remember of the ad just shown?

2) The ad was about which product and which brand?

3) Do you remember the tagline at the end of the ad?

4) What are the things you could recall the most?

In case they are unable to reply give them cues for all the above Qs

Part B

Persuasion

1) What do you understand by ‘Doston ka network’?

2) What do you understand by ‘Think milke think hatke’?

3) Do you think the tagline ‘Doston ka network’ fits with this product why?

4) Do you think the situation depicted in elevator in this ad was appropriate why?

5) Could you relate to the character Ranbir’s in the ad why?

6) Could you relate to the character Genelia why?

7) Did you like the guy with the beard who sneezes in the elevator? Did you find him a good fit for the situation why?

8) Does the overcrowding of the elevator confuse you why?

9) Do you feel sympathy with Diana who is being teased by all the people in the elevator why?

10) Was the ‘hoo ha haha’ laugh appropriate why?

11) Did you like the bonding of the friends depicted in the ad appropriate why?

12) Did you like the background music of the ad why?

13) Was the background colorful and vibrant why?

14) Do you think the location fits well with the storyline of the ad why?

15) Which is your favorite character in this ad why?

16) Does Diana Penty fits well in the character depicted why?

17) Does Diana’s attire, look stylish or plain why?

34) Did the presence of Ranbir Kapoor in the ads influence you in any way how?

18) Does Ranbir personality connect to the brand well why?

19) Does Ranbir’s personality fit the core message?

20) Does Ranbir’s attire, look stylish?

21) What did you like about Genelia?

22) Were you confused by the large number of characters that were in this ad?

23) Do you think the message of the ad was clear why?


25) Do you think the storyline of ad is appropriate for this ad why?

26) Do you think this ad could have been shorter why?

27) What is the core idea of the ad?

28) What did you like about the ad?

29) What did you dislike about the ad?

30) Which age group do you think can relate to this ad why?



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