questionnaire for jingles

7/23/2019 Questionnaire for Jingles

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UNIVERSITY OF TECHNOLOGY OF MAURITIUS

Masters in Communication and Pu!ic Re!ations

Questionnaire prepared by Janice Armel, Archana Beejadhur and Dolly Kanhye

Dear respondent,

In line with our research paper to study advertising music jingles and their

efects on consumers, we would be grateul i you could give us a ew mins to ll

up this questionnaire. We assure you that your identity and response will not be

misused in any way.

han! you.

1. Which of the followin ad!ertisin jinles can you reconise"

1. #J$A Kindly %ll in the lines&'. #J$A Kindly %ll in the lines&(. #J$A Kindly %ll in the lines&). #J$A Kindly %ll in the lines&*. #J$A Kindly %ll in the lines&

'. +an you reconise the brand of the company playin these music jinles"

lease %ll in accordinly.

1. #J$A Kindly %ll in the lines& .----------.--'. #J$A Kindly %ll in the lines& -----------..-(. #J$A Kindly %ll in the lines& .-------------). #J$A Kindly %ll in the lines& .-------------*. #J$A Kindly %ll in the lines& -------------

(. ic/ the abo!e mentioned ad!ertisin music jinles which catch your attention

the most.

1. #J$A Kindly %ll in the lines&

'. #J$A Kindly %ll in the lines&

(. #J$A Kindly %ll in the lines&

). #J$A Kindly %ll in the lines&



*. #J$A Kindly %ll in the lines&

). Which ad!ertisin music jinle do you hear more often"

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-------------.

*.Where had your %rst heard the ad!ertisin music jinle"

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0.ow much of the Ad!ertisin music jinle do you remember"

• Beinnin

• 2ndin

• 3iddle

• Keywords

4.5sually, where do you et to hear the jinles most of the time"

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--------------..

6. +an you write down what you remember of the jinle"

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7. When you hear a jinle what does it remind you of" lease i!e an e8ample.

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19. ow far do you aree that recallin a jinle is useful"

• :tronly aree

• Aree

• ;eutral

• Disaree

• :tronly disaree



11. Accordin to you, do you thin/ that usin ad!ertisin music jinles is a ood

way for the company to remind you about it" <i!e a reason for your answer.

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1'. Which of the followin would prompt you to o to the same company or

would a=ect your !iew of the company"

1. he jinle after *th

month of its use

'. A rema/e of the same jinle for the same company

(. A new jinle for the same company

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

han! you or your responses.

"ave a pleasant day ahead#

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questionnaire for jingles

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