QUESTIONNAIRE

Sample size:150

Q1. Age

18-24 Years

25-34 Years

35-44 Years

45 or More

Age Group No. of Respondents

18-24 Years 42

25-34 Years 49

35-44 Years 35

45 or more 22

Interpretation

From the above table, We comes to know about the age group of respondents.

Among the sample size of 150, 42 persons are into the age group of 18-24 years,49

persons are into the age group of 25-34 years,35 persons are into the age group of

35-44 years and 22 persons are into the age group of 45+.

Q2. Gender

Male

Female

Gender No .of Respondents

Male 59

Female 81

Interpretation

From the above table, We comes to know that among the sample size of 150,59 persons are male and 81 persons are female.

3. Do you watch advertisements?

a. Yes

b. No

Advertisement No.of Respondents

Yes 63

No 87

Interpretation

From above table, we comes to know about 63 persons are watching advertisements and 87 persons are not watching the advertisements.

4. Have you watched any ad of mobile phone?

a.Yes

b.No

No.of Respondents

Yes 91

No 59

Interpretation

From the above table, We comes to know that 91 persons watched any ad of mobile phone and 59 persons not watched any mobile phone ad.

5. Which of the following mobile phone ad you have seen?

a. Nokia

b. LG

c. Samsung

d. Apple

e. BlackBerry

f. Luminous

Mobile Model No. of Respondents

Nokia 49

LG 18

Samsung 37

Apple 22

Blackberry 16

Luminous 8

From the above table, We comes know 49 persons watched nokia’s ad,18 persons watched LG’ ad,37 persons watched Samsung’s ad,22 persons watched Apple’s Ad,16 persons watched blackberry ad and 8 persons watched luminous ad.

6. What kind of ad for mobile phone you have seen?

a) Television

b) Newspaper

c) Radio

d) Internet

e) Telephone and mobiles

f) Hoardings, boards and posters

Advertising Medium No. of Respondents

Television 48

Newspaper 29

Radio 24

Internet 20

Telephone and mobiles 11

Hoardings, Boards and posters 18

Interpretation

From the above table, We comes to know about What kind of ad for mobile phone you have seen. Among the sample size of 150, 48 persons responded television,29 persons responded newspaper,2 4 persons responded radio , 20 persons responded internet,11 persons responded telephones and mobiles and 18 persons responded hoardings, boards and poster.

7. Which medium do you think the advertisement reaches maximum people?

a) Print Media

b) Television

c) Boarding’s

d) Word-of-mouth

Medium No. of Respondents

Print Media 41

Television 58

Boardings 32

Word- of-Mouth 19

Interpretation

From the above table, We comes to know about Which medium do you think the advertisement reaches maximum people. Among the sample size of 150, 41 persons responded printmedia,58 persons responded television,32 persons responded boardings and 19 persons responded word of mouth.

8. Do you know about Nokia brand?

a) Yes

b) No.

No. of Respondents

Yes 129

No 21

Interpretation

From the above table, We comes to know about nokia brand. Among the sample size of 150, 129 persons are aware of nokia brands and 21 persons are not aware of nokia brands.

9. Do you own Nokia cellular phones?

a) Yes

b) No.

No. of Respondents

Yes 89

No 61

Interpretation

From the table, We comes to know how many persons own nokia cellular phones. Among the sample size of 150,89 persons own nokia mobiles and 61 persons not having nokia mobiles.

10. What made you to purchase the product?

a) Advertisement

b) Brand name

c) Quality

d) Service

e) Price

No. of Respondents

Advertisement 28

Brand name 27

Quality 47

Service 33

Price 15

Interpretation

From the above table, We comes to know about the factor made customers to purchase the product. Among the sample size of 150,28 persons responded as advertisements,27 persons responded as brand name,47

persons responded as quality,33 persons responded as service and 15 persons responded as price.

11.What type of feeling do you think the advertisement creates on the viewers?

a) Fear

b) Anxiety

c) Emotional

d) Informative

e) Humour

No of Respondents

Fear 16

Anxiety 24

Emotional 15

Informative 68

Humour 27

Interpretation

From the above table we comes to know about the type of feeling do you think the advertisement creates on the viewers. Among the sample size of 150,16 persons responded fear,24 persons responded as anxiety,15 persons responded as emotional,68 persons responded as informative and 27 persons responded as humour.

12. Nokia advertisements exhibit Brand image: Rate according to the following scale:

a) Strongly Agree

b) Agree

c) Disagree

d) Strongly disagree

No. of Respondents

Strongly Agree 68

Agree 52

Disagree 17

Strongly Disagree 13

Interpretation

From the above table, We comes to know about whether Nokia advertisements exhibit Brand image or not. Among the sample size of 150,68 persons are strongly agreeing that nokia advertisements exhibit brand image,52 persons are agreeing that nokia advertisements exhibit brand image.17 persons disagree and 13 persons strongly disagree that nokia advertisements exhibit brand image.

13. Nokia advertisements are designed to which segment of the people?

a) Low income group

b) Lower Middle income group

c) Upper Middle income group

d) Upper income group

Income group No. of Respondents

Low income group 48

Lower middle income group 62

Upper Middle income group 27

Upper income group 13

Interpretation

From the above table, We comes to know about nokia advertisements are designed to which segment of the people. Among the Sample size of 150,48 persons are from Low income group,62 persons from lower middle income group,27 persons from upper middle income group and 13 persons are from upper income group.

14. What type of information do Nokia advertisements exhibit about their products?

a) No information

b) Incomplete information

c) A Little information

d) Complete information

No. of Respontents

No information 28

Incomplete Information 31

Little information 59

Complete information 32

Interpretation

From the above table, We comes to know about the type of information do Nokia advertisements exhibit about their products. Among the sample size of 150,32

persons responded that advertisement conveys complete information about the products. 59 persons responded that advertisement conveys little information about the products. 31 persons responded that advertisement conveys incomplete information about the products. 28 persons responded that advertisement conveys no information about the products.

15. Do you think that Nokia advertisements make you to see the advertisement again?

a) More frequently

b) Somewhat frequently

c) Moderately

d) zero frequency

No. of Respondents

More Frequently 24

Somewhat frequently 48

Moderately 62

Zero Frequently 16

Interpretation

From the above table, We comes to know about advertisements makes you to see that again and again. Among the sample size of 150, 24 persons watching advertisements more frequently,48 persons watching somewhat frequently , 62 persons watching advertisements moderately and 16 persons not watching advertisements.

16. Nokia Cellular phones represent our culture in the advertisement when compared to other brands. Rate according to the following scale:

a) Strongly agree

b) Agree

c) Disagree

d) Stronglydisagree

No of Respondents

Strongly Agree 42

Agree 78

Disagree 23

Strongly Disagree 07

Interpretation

From the above table, We comes to know about the nokia cellular brands represent culture in advertisement. Among the sample size of 150,42 people strong agree that nokia cellular brands represent culture in ads.78 people agree,23 people disagree and 07 people strongly disagree that nokia cellular brands represents culture in ads.

17. Which brand do you think is the competitor for Nokia in terms of advertisement?

a) Samsung

b) L.G.

c) Sony Ericsson.

d) Others

Brand No of Respondents

Samsung 72

LG 25

Sony Ericsson 41

Others 12

Interpretation

From the above table, We comes to know about the competitors for the brand Nokia. Among the sample size of 150,72 people responded Samsung as competitor, 25 people responded LG as competitor,41 people responded Sony Ericsson as competitor and 12 people responded other brands.

18. Are the competitors of Nokia are creating advertisements which are effective than

Nokia.?

a) Yes.

b) No.

No of Respondents

Yes 63

No 87

Interpretation

From the above table we comes to know about the competitors of Nokia are creating advertisements which are effective than Nokia. Among the sample size of 150, 63 persons responded positively and 87 persons responded negatively.

19. Do you think the ads given by Nokia are effective in terms of focusing a particular branded mobile?

a) Yes

b) No.

Effectiveness of Nokia Ads No of Respondents

Yes 58

No 92

Interpretation

From the above table we comes to know the effectiveness of Nokia Ads for focusing particular branded mobile. Among the sample size of 150, 58 people voted yes and 92 people voted no.

Data Analysis

Chi-Square Test –I

Do you think that Nokia advertisements make you to see the advertisement again?

a) More frequently

b) Somewhat frequently

c) Moderately

d) zero frequency

No. of Respondents

More Frequently 24

Somewhat frequently 48

Moderately 62

Zero Frequently 16

Interpretation

From the above table, We comes to know about advertisements makes you to see that again and again. Among the sample size of 150, 24 persons watching advertisements more frequently,48 persons watching somewhat frequently , 62 persons watching advertisements moderately and 16 persons not watching advertisements.

H0: Nokia advertisement makes people to see the advertisement again

H1: Nokia advertisement does not make people to see the advertisement again

Probability Distribution Table

Factor Calculated Chi-Square

Degree of freedom

p-value

Advertisement 3.1469 1 0.07606669

We now have our chi square statistic (x2 = 3.1469), our predetermined alpha level of significance (0.05), and our degrees of freedom (df = 1). Entering the Chi square distribution table with 1 degree of freedom and reading along the row we find our value of x2 (3.1469) lies between 2.706 and 3.841. The corresponding probability is between the 0.10 and 0.05 probability levels. That means that the p-value is above 0.05 (it is actually 0.0760). Since a p-value of 0.65 is greater than the conventionally accepted significance level of 0.05 (i.e. p > 0.05).Null hypothesis is accepted.

Nokia Advertisement makes people to see the advertisement again.

Chi Square Test-II

H0: The ads given by Nokia are effective in terms of focusing a particular branded mobile

H1: The ads given by Nokia are not effective in terms of focusing a particular branded mobile

Do you think the ads given by Nokia are effective in terms of focusing a particular branded mobile?

a) Yes

b) No.

Effectiveness of Nokia Ads No of Respondents

Yes 58

No 92

Interpretation

From the above table we comes to know the effectiveness of Nokia Ads for focusing particular branded mobile. Among the sample size of 150, 58 people voted yes and 92 people voted no.

Factor Calculated Chi-Square

Degree of freedom

p-value

Advertisement 3.4632 1 0.06275636

We now have our chi square statistic (x2 = 3.4632), our predetermined alpha level of significance (0.05), and our degrees of freedom (df = 1). Entering the Chi square distribution table with 1 degree of freedom and reading along the row we find our value of x2 (3.1469) lies between 2.706 and 3.841. The corresponding probability is between the 0.10 and 0.05 probability levels. That means that the p-value is above 0.05 (it is actually 0.06275). Since a p-value of 0.65 is greater than the conventionally accepted significance level of 0.05 (i.e. p > 0.05).Null hypothesis is accepted.

The advertisements given by Nokia are effective in terms of focusing a particular branded mobile.